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Google raises link prominence in AI answers as Preferred Sources usage grows 7x

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TLDR

Google is elevating link prominence in AI answers and expanding Preferred Sources usage 7x, testing wider news carousels and clickable creator names.

Optimixed Overview

Optimixed's original report on this story.

PPC Land reports that Google is testing changes to AI Search results, including pushing links higher in AI answers, expanding Preferred Sources usage to 7x its prior level, and introducing wider news carousels and clickable creator names. The outlet notes these changes carry no click data attached, raising questions about whether publishers will see measurable traffic gains from the increased visibility.

Topics:SEO News & Algorithm UpdatesAI & Machine Learning in SEO
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