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Google's September 2026 Spam Update Completes Final Phase as Manual Penalties Increase

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TLDR

Google's three-phase September 2026 spam update has finished rolling out, and manual search penalties appear to be increasing.

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Optimixed's original report on this story.

SERoundtable reports that Google's September 2026 spam update completed its third and final phase during the week, with the platform potentially issuing more manual action search penalties. The video recap also covers developments around factcheck AI, content quality signals, fake authors, and ad placements—a notably busy period for search and SEO news.

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