Google Search and Discover traffic to publishers dropped 40% year-over-year, while direct and internal traffic grew

A Typeface survey of 500+ marketing leaders found 49% plan to deprioritize SEO, with 62% reporting brands sacrifice content quality for AI citations.

Google is repositioning inline links higher in AI Overviews and expanding carousels for Preferred Sources.

A prediction model suggests a 96.8% probability that Google will roll out a Panda-style update targeting scaled AI content and fake author information within the next month.

Google is testing a redesigned search bar in its mobile app with a new 'Ask Google' label and visual updates.