Optimixed Search News

Google Shopping Ads See Reverse Crocodile Effect as AI Overviews Squeeze Organic

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News

TLDR

New data shows Google Shopping Ads are gaining impressions and clicks as AI Overviews displace organic results.

Optimixed Overview

Optimixed's original report on this story.

According to new data cited by SERoundtable, Google Shopping Ads are experiencing an inverse effect from the traffic displacement caused by AI Overviews—while organic search has seen the crocodile effect (reduced impressions and clicks from AI Overviews taking real estate), Shopping Ads are actually gaining both impressions and click-through rates as Google's AI Overviews reshape search results layout.

Topics:SEO News & Algorithm UpdatesAI & Machine Learning in SEO
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