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Google announces new ad metrics in Chrome User Experience Report

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TLDR

Google is testing new ad metrics—Ad Count, Ad Density, Ad Weight (Network), and Ad Weight (CPU)—in CrUX to measure page ad impact.

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Optimixed's original report on this story.

Google is testing new ad metrics within the Chrome User Experience Report (CrUX), including Ad Count, Ad Density, Ad Weight (Network), and Ad Weight (CPU). These measurements aim to capture how ads affect page performance and user experience, though the direct impact on organic search rankings remains unclear at this stage of testing.

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