Optimixed Search News

Google Ads testing collapsible sitelinks that expand on click

35
News

TLDR

Google is testing a new ad format that collapses sitelinks by default with an expandable counter.

Optimixed Overview

Optimixed's original report on this story.

SERoundtable reports that Google Ads is testing a collapsible sitelink format where additional links are hidden behind a count indicator and revealed only when clicked. The change compresses the ad's visual footprint on the SERP, potentially affecting how much organic search real estate remains visible above the fold.

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