Google is testing scrolling marquee animations and underlined domain names on sponsored search results
TLDR
Google is testing visual enhancements on paid search ads, including animated scrolling marquees for ratings and underlined domain names.
Optimixed Overview
Optimixed's original report on this story.
Google is testing two visual modifications to sponsored search results: a scrolling marquee display showing reviews, ratings, visit counts, and site links, and underlined domain names in ad snippets. SERoundtable reports these experiments are appearing on some paid search placements.