Google explains when HTML sitemaps remain useful for SEO

Google launched a Search Central video series answering unconventional technical SEO questions, beginning with topics like emoji, non-English characters, and URL keywords.

Google added experimental soft navigation metrics to the Chrome UX Report to track in-app page transitions, with Search Console support coming next.

Google's John Mueller clarified that site migrations can take four months or longer to process fully, and offered guidance on what to prioritize during the transition.

Google's Gary Illyes shared data showing typical versus slowest timelines for crawling, indexing, and serving.