Jon Miller launches Phave, an AI-powered marketing automation platform built to replace legacy systems

MarTech reports that Jon Miller, the co-founder of Marketo, has launched Phave, an AI-powered marketing automation platform after two years in stealth mode. The platform, which now powers 10 enterprise B2B companies, replaces static rules-based systems with AI reasoning models and introduces "playlists" that dynamically sequence marketing tactics based on individual, account, and buying-group context—automatically adjusting messaging frequency and timing as it learns buyer preferences. Miller built Phave to address outdated platform architecture that hasn't kept pace with modern B2B buying dynamics: anonymous research, multi-person buying groups, and post-sale retention, while also acting as a centralized traffic controller to prevent competing campaigns from reaching the same audiences.