MarTech Conference Panel Will Examine Human-AI Marketing Workflows on Nov. 4
TLDR
MarTech is promoting a free online panel at its MarTech Conference on November 4, 2026, on building marketing workflows around AI agents.
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MARTECH announced a panel discussion titled "Meet your new teammate: Building marketing workflows around AI agents" at its free, online MarTech Conference on November 4, 2026. The session, moderated by Stacey Ackerman, will cover where AI agents add value, which marketing tasks need human involvement, and what governance is needed for accuracy, brand consistency and data security.
How we got here
- Oct 26A new generation of marketing automation platforms is positioning itself as a simpler alternative to Marketo
Startups are building marketing automation platforms positioned as less complex, more AI-driven alternatives to Marketo, exploiting frustrations with its cost and steep learning curve.
- Sep 28Marketing employers are hiring for AI agent builders, not prompt writers
MARTECH analyzed 60 marketing job postings to map what employers now want: AI agents and workflow automation, not just prompt expertise.
- Sep 16HubSpot rebuilds its platform around AI agents, launching Breeze Assistant and Smart CRM automations
HubSpot unveiled a major platform redesign centered on AI agents that coordinate specialized tasks based on business context rather than requiring users to select individual tools.
- Aug 10Google Adds AI-Powered Features to Ads and Analytics Platforms
Google announced new AI and agentic capabilities across its Ads and Analytics platforms to streamline marketing workflows.