Optimixed Search News

Meta's Updated Terms Grant Access to Crawl Advertisers' Websites for AI Training

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News

TLDR

Meta has updated its terms to permit crawling and AI training on advertiser websites starting October 30, 2026.

Optimixed Overview

Optimixed's original report on this story.

Meta has granted itself contractual permission to crawl and use advertiser websites for AI model training, effective October 30, 2026. The development comes as separate research indicates only 16% of consumers willingly grant AI systems access to their personal data. PPC Land reports the policy change in a landscape where advertiser consent and data usage practices face increasing scrutiny.

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