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Meta tests exclusive ad windows that block out competitor ads in the same category

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TLDR

Meta is testing "Super Burst," an exclusive ad-window product that lets brands reserve 3-to-24-hour periods during which competitors in the same category cannot run ads.

Optimixed Overview

Optimixed's original report on this story.

Meta is testing a product called Super Burst that sells brands exclusive ad windows lasting 3 to 24 hours, during which rival brands in the same category are blocked from running ads. The median reach across test flights was 34 million people, or roughly 14% of US adults online, though Meta has not yet published the underlying research supporting those lift claims.

Topics:SEO News & Algorithm Updates
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