Meta Expands Push Delivery Testing Across Multiple Ads; OpenAI Adds Bulk Edits and New Targeting Countries to ChatGPT Ads
TLDR
Meta's push delivery feature now allows multiple ads per campaign with accurate budget allocation, while OpenAI rolled out bulk editing, flexible budgets, and expanded ChatGPT ad targeting to nine countries.
Optimixed Overview
Optimixed's original report on this story.
Jon Loomer tested Meta's push delivery feature—which dedicates a percentage of budget to specific ads—across six ads and found Meta is allocating budget accurately when pushing delivery to multiple ads simultaneously, despite a warning message suggesting against it. OpenAI announced several ChatGPT Ads Manager improvements including bulk edits, flexible daily budget pacing starting May 5th, custom max bid options, and campaign targeting expansion to the UK, Japan, South Korea, Brazil, and Mexico, alongside early testing of multi-advertiser ad units and new product feed capabilities.