Meta Announces LLM-Based Ad Ranking System Alongside Andromeda and GEM Updates
TLDR
Meta announced three ad ranking upgrades, including a new LLM-based generative recommendations model, an update to its GEM model, and changes to Andromeda, with ads now scored for every eligible impression.
Optimixed Overview
Optimixed's original report on this story.
Meta announced three ad ranking upgrades on Wednesday, according to the report by AdExchanger. The changes include a system that scores every eligible ad for every impression at more than a billion ads per second, an update to the GEM ads recommendation model introduced last year, and a new generative recommendations model (GenRecs) built on LLMs that can predict user responses.
How we got here
- Oct 14Meta reports GEM unified ads model boosted conversions 18.9% across its apps
Meta says its new GEM (Generalized Embedding Model) unified ads prediction system lifted conversions 18.9% and click-through rates 12% across Facebook, Instagram, and other apps.
- Sep 3Five Advertisers Report Strong Results from Meta's AI-Powered Ad Tools
Meta shared case studies from five advertisers reporting improved campaign performance and cost efficiency using its AI ad tools.
- Aug 20Meta AI Expands to Help Advertisers Analyze, Optimize, and Report on Meta Ads Campaigns
Meta AI now integrates directly with Meta Ads campaigns and Google Workspace to help advertisers analyze performance, identify optimization opportunities, and automate reporting.
- Jul 28Meta adds AI-powered text-on-image generation for Advantage+ Creative ads
Meta's Advantage+ Creative now generates alternate ad image text variations while preserving the original image design and formatting.