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Microsoft Clarity Launches AI Scrape-to-Referral Ratio to Track AI Crawler Impact

55
Product announcement

TLDR

Microsoft Clarity now lets SEOs measure how much AI crawlers scrape from their sites versus how much traffic they send back.

Optimixed Overview

Optimixed's original report on this story.

SEOFOMO News reports that Microsoft Clarity has added an AI Scrape-to-Referral Ratio metric, enabling site owners to compare the volume of content accessed by AI crawlers against the referral traffic those crawlers generate in return. The feature addresses growing SEO concerns around content scraping by AI systems and provides a quantifiable way to assess whether AI crawler activity translates to meaningful traffic.

Topics:AI & Machine Learning in SEO
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