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OpenAI is testing a new ad format called Sponsored Agents in ChatGPT that opens a sponsored business conversation

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TLDR

OpenAI is testing a new ad format in ChatGPT that launches a sponsored business agent when users click an ad.

Optimixed Overview

Optimixed's original report on this story.

OpenAI is testing Sponsored Agents, a new advertising format in ChatGPT that allows users to start conversations with business-sponsored agents directly from clicking ads within the platform. The format aims to create a direct engagement path between advertisers and users within ChatGPT's conversational interface.

Topics:AI & Machine Learning in SEO
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