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Publishers are blocking AI crawlers while citing incomplete referral data

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News

TLDR

Publishers are blocking AI crawlers while citing metrics with unknown data gaps, creating a mismatch between their stated justification and actual measurement.

Optimixed Overview

Optimixed's original report on this story.

Search Engine Journal reports that publishers are blocking AI crawlers based on referral metrics whose denominator excludes an unquantified portion of actual traffic, meaning they're making access decisions using incomplete or misinterpreted data.

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