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Search referral share fell to 12% for North American publishers in Q3 2024, according to Chartbeat data

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TLDR

Chartbeat reports that search accounted for 12% of North American publisher pageviews in Q3 2024, though proportional decline doesn't necessarily indicate fewer total search visits.

Optimixed Overview

Optimixed's original report on this story.

Chartbeat found that search referrals represented 12% of pageviews for North American publishers in Q3 2024. The data underscores an important distinction: a declining share of total traffic doesn't automatically mean publishers are receiving fewer pageviews from search in absolute terms—other traffic sources may have grown, shifting the proportional balance.

Topics:SEO News & Algorithm Updates
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