Semrush to host Spotlight conference on AI visibility, citing study showing AI search converts 4.4x higher than organic
TLDR
Semrush is hosting Spotlight, an AI visibility conference in London on October 13, based on proprietary research claiming AI search converts 4.4x higher than organic and 85% of topics lack clear ownership.
Optimixed Overview
Optimixed's original report on this story.
Semrush announced Spotlight, a conference in London on October 13 designed to help marketing leaders build visibility across LLMs like ChatGPT, Claude, and Perplexity. The announcement cites a Semrush study claiming more than one-third of consumers start searches with AI, AI search visitors convert 4.4x more than organic visitors, and 85% of analyzed topics lack clear ownership. The two-day event will feature keynotes, workshops, and sessions from marketers at OpenAI, LinkedIn, Wix, WPP, Adobe, McKinsey, and other brands, with passes starting at £249.