States are using the Meta settlement framework to impose restrictions on TikTok, YouTube, and other social platforms

Following Meta's $18 billion settlement with state attorneys general over child safety harms, states are beginning to impose comparable product restrictions on competing platforms. TikTok agreed to restrictions including two-hour daily limits for minors, overnight usage blocks, and parental controls in a separate Alabama settlement, while YouTube faces mounting legal pressure from multiple states. According to MARTECH, industry experts expect the settlement to serve as a precedent that could reshape youth ad inventory and personalization capabilities across platforms, though the immediate advertising impact remains uncertain pending behavioral data on whether teens actually reduce their time on these services.