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Kokai: The Trade Desk's AI-Powered Media Buying Platform

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Product announcementEvergreen

TLDR

The Trade Desk launched Kokai, an AI-driven media buying platform for open-internet advertising, in June 2023.

Optimixed Overview

Optimixed's original report on this story.

The Trade Desk's Kokai platform uses AI to help advertisers plan, buy, and measure open-internet ad campaigns. The platform has been available since June 2023.

Topics:AI & Machine Learning in SEO
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