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UK News Publisher's Search Visibility Collapsed 98% Following Domain Migration to .com

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TLDR

A UK news publisher lost nearly all its Google News search visibility after switching from .co.uk to .com, with the new domain failing to inherit the old one's rankings.

Optimixed Overview

Optimixed's original report on this story.

Search Engine Journal reports that a UK-based news site experienced a dramatic 98% drop in visibility for trending queries following a migration from its .co.uk domain to .com, and the new domain did not recover the traffic the old one had lost. The case underscores the risks of domain-migration strategy, particularly for news publishers reliant on regional targeting and News search results.

Topics:SEO News & Algorithm Updates
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