Google Search Console Now Shows YouTube Video Performance in Search Results
TLDR
Google Search Console's new Platform properties feature lets SEO teams see exactly how YouTube, Instagram, and TikTok content ranks in Google Search—often unexpectedly well.
Optimixed Overview
Optimixed's original report on this story.
Search Engine Land reports that Google rolled out Platform properties in Search Console on July 7, allowing creators to track where their YouTube, Instagram, and TikTok content appears in Google Search results alongside impressions, clicks, and positions. The outlet's analysis of their own YouTube channel revealed over 200,000 impressions in the first 11 days—traffic that was entirely invisible before—and showed that videos optimized for YouTube's algorithm actually earn distinct Google Search visibility independent of website ranking, requiring a fundamentally different content strategy than traditional SEO.