Wix Introduces Symphony: AI Agents Built for Local Business Growth
TLDR
Wix unveiled Symphony, an AI agent platform designed to automate workflows and business operations for small and medium-sized businesses.
Optimixed Overview
Optimixed's original report on this story.
Wix announced Symphony, a new AI platform that enables small and medium-sized businesses to deploy AI agents tailored to their specific workflows. The system centers on Maestro, an orchestrating agent that coordinates specialized agents to handle tasks, integrate with existing business tools, and flag decisions requiring owner approval. According to Wix, Symphony draws on two decades of SMB experience to package AI agents around actual business needs rather than requiring constant user prompts, and includes a daily summary briefing to improve accuracy and trust.