Beers and SEO with Barry and Steve

01/27/26
Source: SEO for Google News by Barry Adams. Read the original article

TL;DR Summary of Introducing the ‘Beers and SEO’ Podcast and Upcoming SEO Masterclass

The new podcast Beers and SEO with Barry and Steve offers an informal, insightful discussion about SEO and publishing, focusing on topics like AI’s impact on publishing and Google Discover. The hosts explore practical strategies for publishers to thrive in the evolving SEO landscape. Additionally, an upcoming paywalls masterclass promises in-depth tactical and commercial insights for SEO professionals. Subscribers can also look forward to a detailed newsletter on Google Discover optimisation.

Optimixed’s Overview: Fresh Perspectives on SEO, Publishing, and Paywall Strategies

Launching a Podcast that Bridges SEO Expertise and Publishing Challenges

Steven Wilson-Beales and Barry have introduced Beers and SEO, a casual podcast blending industry experience with approachable dialogue. The series kicked off addressing the pressing question: Will AI destroy publishing? Their firm conclusion is a reassuring no, setting a foundation for broader conversations about SEO’s evolving role.

Key Podcast Themes and Industry Insights

  • AI and Publishing: Exploring how AI accelerates existing trends rather than causing disruption.
  • SEO Strategy: Emphasizing continuous relevance of keyword research, Google Discover, and video optimisation.
  • Building Authority: Discussing trust-building measures, social media engagement, and email newsletters for news sites.
  • Future Episodes: Plans to feature guests focusing on KPIs, paywalls, topic authority, and managing SEO for large-scale publishing.

Upcoming Masterclass and Resources

Complementing the podcast, a 2-hour online masterclass on paywalls will be held on March 4th, featuring industry leaders including Harry Clarkson-Bennett. This session will cover everything from technical implementation to commercial and optimisation tactics, ideal for SEO professionals aiming to deepen their expertise.

Listeners and readers are encouraged to subscribe to the podcast across major platforms and to the newsletter ‘The Tactical Guide to Google Discover Optimisation’ for ongoing SEO insights. New features in Google Search Console’s performance reports also offer fresh opportunities for optimisation, reflecting the dynamic nature of SEO tools and strategies.