Bing Search Testing Zoomable & Sticky Related Searches

Posted on July 4, 2025
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Microsoft Tests Zoomable and Sticky Related Searches in Bing

Microsoft is experimenting with new related search features on Bing, including sticky related searches that remain visible as users scroll and zoomable related searches that enlarge on hover. These tests aim to enhance user interaction and improve search navigation. Early sightings of these features have been shared on social platforms like X and Mastodon.

Optimixed’s Overview: Enhancing Bing Search with Interactive Related Search Features

Innovative Related Search Enhancements in Bing

Microsoft is actively testing two interactive variations of related searches on Bing’s search results page designed to improve usability and engagement:

  • Sticky Related Searches: This feature keeps the related search panel fixed at the top right corner of the screen as the user scrolls, ensuring constant visibility and easy access.
  • Zoomable Related Searches: When users hover their mouse over a related search term, that term enlarges, drawing attention and making exploration more intuitive.

Benefits and User Experience Impact

These new features aim to streamline the search experience by making related searches more accessible and visually engaging. The sticky panel reduces the need to scroll back up, while the zoom interaction highlights options dynamically, potentially increasing click-through rates on related queries.

Current Status and Community Engagement

Initial sightings of these experimental features have been shared by industry observers on social media platforms such as X (formerly Twitter) and Mastodon, sparking discussions within SEO and search technology communities. These tests reflect Microsoft’s ongoing commitment to refining Bing’s interface and search capabilities.