Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Microsoft Bing Tests Sale Price Display in Shopping Ads
Microsoft Bing is experimenting with displaying sale prices directly in shopping ads within search results. The sale price is highlighted in green, while the original price is crossed out. Additionally, a blue-highlighted price appears, though its exact purpose remains unclear.
Optimixed’s Overview: Enhancing Shopping Ads with Clear Sale Price Visibility on Bing
New Visual Features in Bing Shopping Ads
Microsoft Bing is introducing a new way to showcase pricing in its shopping ads, aiming to improve user experience and highlight discounts more effectively.
- Sale Price Highlight: The discounted price is prominently displayed in green, drawing user attention.
- Original Price Strikethrough: The previous price is crossed out, emphasizing the discount.
- Blue Highlighted Price: A secondary price is shown in blue, though its exact meaning is currently not confirmed.
Implications for Advertisers and Shoppers
This update could encourage higher click-through rates by making price reductions more visible and attractive. Advertisers might benefit from clearer pricing communication, while shoppers gain immediate insight into deals without additional clicks.
