Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Bing Webmaster Tools Expands Data and Features
Bing Webmaster Tools now offers 24 months of historical search performance data, up from 16 months, providing users with an extended view of trends. The update also includes new filters by device and country to refine search analytics. Additionally, keyword trendlines at a glance have been introduced for quicker insights into search term performance.
Optimixed’s Overview: Enhancements in Bing Webmaster Tools Boost Search Data Insights
Expanded Historical Data for Better Trend Analysis
Bing Webmaster Tools has significantly increased the volume of historical search performance data available to users, extending the timeline from 16 months to a full 24 months. This enhancement allows SEOs and webmasters to analyze search trends over a longer period, facilitating more informed decision-making and strategic planning.
New Filters Improve Data Segmentation
- Device Filters: Users can now filter search data based on the type of device, such as desktop, mobile, or tablet, helping to understand performance variations across platforms.
- Country Filters: This feature enables analysis of search performance segmented by geographic location, making it easier to tailor SEO strategies by region.
Keyword Trendlines for Quick Insights
The introduction of keyword trendlines provides a visual snapshot of keyword performance over time. This feature helps users quickly identify shifts in search interest and adjust their content or keyword targeting strategies accordingly.
