AI and Machine Learning in SEO

Any impact of ChatGPT on Google’s search dominance is overblown at this point, as ChatGPT only has 2% of Google’s monthly traffic.

This is the third reviews update of the year and the last reviews update Google will likely confirm.

Google seems to have redesigned the page experience overview report within Google Search Console. The overview screen now looks more like a basic informational screen with a lot less data on it…

Microsoft’s Mikhail Parakhin posted a poll on X asking where Microsoft should prioritize its efforts in terms of speeding up different services. Do you want a faster Bing Chat or a faster…

Here is a creation from Lizzi Sassman from Google that Martin Splitt from Google shared from his desk. You can see there is a crochet Googlebot sitting on a mini sofa seat…

Google is reportedly showing its Local Service Ads more evenly. This means that previously, the same advertiser would often show up in the LSA spots in the Google Search results and remain…

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