AI and Machine Learning in SEO

Google announced a number of features across Google Search, Maps, Lens and other areas around travel and vacation planning. Some of the features were already out there but let’s recap some of…

AI hasn’t replaced Google Search, but LLMs are here to stay. Brands that work AI optimization into their strategy now will get ahead.

Now, Telegram Premium users will be able to consult Grok within their chats.

New insights into the latest branded video content and creation trends.

Glenn Gabe covers ‘Gemini with personalization’ which enables Google’s Gemini to tap into your Search history to answer questions. It’s another important step towards Jarvis.

Now AI Overviews are available in Germany, Belgium, Ireland, Italy, Austria, Poland, Portugal, Spain and Switzerland.

AI drives significant brand awareness, creates more informed audiences, and delivers more qualified leads—but it’s not just about traffic.

Clint Butler, a prominent search-engine optimizer, says the first hurdle is knowing which platform to optimize.

Learn six AI search players to watch (Google AI Overviews, ChatGPT search, and beyond), how they source content, and what it means for SEO.

For the first hour or so, the invites to try out AI Mode from Google did not work – but now it does.

Now, you can make your AI bot sound like you want.

Is ChatGPT’s search engine the biggest threat Google has ever faced? Or… is it just overhyped? As small business owners, staying ahead of search trends is crucial. I’ve had a lot of…

Meta continues to integrate AI characters into its apps.

Web search on Claude is now available for paid U.S. users in a “feature preview.”

Web search on Claude is now available for paid U.S. users in a “feature preview.”

Discover how Google’s new AI mode impacts search results, citations, and visibility –plus key insights for SEO and marketing professionals.

Facebook and IG users in Europe will now be able to try out Meta’s AI chatbot.

Fabrice Canel confirmed that Microsoft does use schema markup to help its LLMs learn and understand.

AI generated art cannot be attributed to a human author.

Homepages have long been considered the most crucial page. However, when it comes to AI Overviews, only 0.5% of citations link to homepages.

Google said it is expanding its AI Overviews and Knowledge Panels to offer more medical and health related answers. Plus, those are being expanded in more counties and languages. Also, Google launched…

Meta’s Llama model is now powering a range of AI projects.

Google Search seems to have accidentally leaked its various AI Search options and features, that go beyond just AI Mode, which it recently launched. 47 different AI Search options are shown including…

Watch now | For those who are interested in how AI is impacting workflows of teams across industries, this is the episode for you.

X users will soon be able to generate AI videos in-stream.

Bad reviews? Negative press? AI is rewriting the rules of reputation management. Make sure your brand is keeping up.

More AI innovation from Meta.

The push to develop AI models faster risks causing more social harm.

Google’s AI Mode, powered by Gemini 2.0 appears to be quite good. We need to pay attention to how it ranks and recommends websites.

ChatGPT leads AI referral traffic across industries, but Perplexity and Gemini are gaining traction in ecommerce and health.

The company reportedly pushed ahead with its LLM development despite knowing it was breaking copyright law.

A new, AI-powered version of Snap’s Lenses.

The project could give Meta a significant advantage in AI development. 

I read the news today, oh boy. AI search engines give wrong answers 60% of the time and often cite fabricated or broken URLs.

AI tools can help in your research and development efforts but they are not an answer in themselves.

A new study from Columbia Journalism Review showed that AI search engines and chatbots, such as OpenAI’s ChatGPT Search, Perplexity, Deepseek Search, Microsoft Copilot, Grok and Google’s Gemini, are just wrong, way…

Stop writing scripts from scratch. Use GPT to modify, optimize, and expand your Google Ads automation effortlessly.

Google Search is testing a feature to quiz you on the product you are looking for and then to give you more tailored recommendations for product suggestions. This box is titled “get…

AI agents are the next wave set to sweep across the business landscape.

The new tags will help to highlight AI generated content in-stream.

The company will have to face trial over the alleged use of pirated works in its AI dataset.

with magic, without (touching) JSON

ChatGPT is great, but Deep Research is next-level for SEO. Discover how it delivers real-time insights, citations, and competitive advantages.

Google has officially announced Google AI Mode, after hearing rumors about it for months and then seeing leaked screenshots of it a few weeks ago. Google said AI mode gives you more…

In December, Google told us they are testing powering AI Overviews using Gemini 2.0. We think we even saw Google testing this in the wild with deeper AI Overviews with tons of…

AI Mode is a Gemini 2.0-powered Google Search feature designed to provide more thorough, multi-part responses to complex queries.

AI Mode is a Gemini 2.0-powered Google Search feature designed to provide more thorough, multi-part responses to complex queries.

Plus, AI Overviews are now available to more searchers, including teenagers.