Category: AI and Machine Learning in SEO

Google is testing a new shortcut location for AI Mode in the Google App on Android. Google is placing the shortcut button directly in the search bar.

Google’s Agent2Agent protocol will radically change how the web works. This isn’t some obscure possibility that may happen in the future. It’s here now! 

In the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a long game with no guarantees.

Meta’s been battling EU regulations to enable expanded AI training.

Traditional metrics aren’t enough in AI-driven search. Measure brand presence through mentions, citations, share of voice and more.

I want to highlight here the top AI and “state and future of search” insights, answers and tips provided by Google in the Search Central Live Event in Madrid.

Master strategies to keep your content visible, relevant, and engaging in today’s evolving AI search landscape.

OpenAI’s CPO, Kevin Weil, on the new must-have PM skill, vibe coding, moats, and more

DAM + generative AI = A new paradigm for creatives and martech leaders.

YouTube’s announced its support for the NO FAKES Act.

Learn how AI bots find, index, and use your content – and what steps to take to stay visible across generative platforms.

Analyzing patterns from 60+ AI agent companies

Google has been using AI to write parts of the knowledge panels for some time now. But now it seems, when Google does that, it will show references and link cards, like it does in the AI Overviews.

From ChatGPT to Google’s AI Overviews, generative search is already impacting how people find and engage with content online.

Now you can use AI to generate audio tracks for your videos in-stream.

Safeguard your SEO with AI-powered workflows that scale authority, build trust, and drive cross-channel visibility.

Google announced that AI Mode now lets you search by uploading a photo or image from your device. Before the new AI Mode only allowed you to search with text, but now, like you can with other Google Search features, you can use multimodal capabilities in Lens with AI Mode.

Pretty much every data provider that tracks AI Overviews in Google Search are showing that Google is showing AI Overviews more often today than they were a month ago. I am sure this is no surprise to many of you, I mean, we see them so often now.

Google’s incorporating AI into more elements.

Google added multimodal capabilities to AI Mode, and expanded access beyond Google One AI Premium subscribers.

The next advance for Meta’s AI push.

An Apple document reveals how AI digital assistant responses are rated for harmfulness, truthfulness, satisfaction, and more.

What’s the overlap between AI Search vs traditional search results optimization? I’ve created a comparison going through search behavior, areas of optimization and KPIs To track and Goals to achieve. I’ll be also sharing the chart in table format below along with more insights and resources. Stay tuned!

Generative AI is changing search. Goodbye blue links, hello AI answers. Learn what this shift means for the future of SEO and traffic.

Discover how AI-powered search is reshaping SEO and what your brand needs to do to thrive.

A full listing of Meta’s contributions, especially on AI development. 

In late February, Microsoft began quietly testing its new AI Search interface and engine probably named Bing Copilot Search or maybe just Copilot Search. Well, now it seems to be more rolled out, according to Mayank Parmar at Windows Latest.

It appears that Google is letting Reddit’s AI translated pages rank too well within its search results. This is in addition to Google letting Reddit get a lot of other search visibility, but AI translation, well, that should really not perform so well.

Discover how deep research and agentic AI models are transforming search and the way users find information.

Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention.