AI and Machine Learning in SEO

At the American Cancer Society, we’re leading the fight for a world without cancer. Our employees and 1.5 million volunteers are raising the bar every single day. We actively seek candidates from…

Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs.

Improve your Amazon Ads ROI with tips on audience targeting, keyword strategy, campaign segmentation and continuous optimization.

Microsoft now has these refinement cards or boxes directly in the Bing Image Search results interface. In these cards, Bing will show you a refinement option for your query with example photos…

Martin Splitt from Google said on the latest SEO office hours that having lots of nofollow or noindex tags or attributes on your site does not signal to Google that you have…

Google is testing a new search feature named “your related searches” that seems to be pinned to the sidebar of the Google Search results. It reminds me of the Chrome Journeys but…

As you know, Google Ads served other advertiser’s Merchant Center shopping ads on other advertiser accounts. Google promised to issue credits after hiding the data in reports because of privacy issues. Now,…

This is a remote, contract-to-hire position. We have preference for candidates who can start immediately. This position is available to candidates who wish to work part-time (~20 hours per week) or full-time…

Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back.

Who is @iruletheworldmo? This mysterious account on X has been all I can think about for days now. I was duped. He used me to push his agenda.  And I am so…

You may have heard, the Federal Trade Commission announced that they have officially banned fake reviews and AI-generated fake reviews. But will this actually end up doing anything?

As Senior SEO Strategist, you’ll be at the forefront of optimizing exceptional site experiences, driving results, and crafting effective content strategies. Your passion for SEO and data-driven insights will enable you to…

Google has confirmed it is testing more than 10 ads (some 18) in the Google Shopping ad box. Ginny Marvin, Google’s Ads Liaison, said “This is a small experiment exploring different configurations…

In the time it takes you to finish that cup of coffee, you’ll hear a bulletproof case for ditching the outdated editorial calendar in favor of a better, faster, and more impactful…

We keep trying to understand if Google Search will change, if it will just be AI Overviews or if the change will be more drastic. Well, Google demoed Gemini Research, where Google…

Google extends Hotel Ads commission bidding sunset to February 2025, giving advertisers more time to adapt strategies.

Graphite is a technology-enabled growth agency that helps fast growing companies like Masterclass, Notion, and BetterUp unlock sustainable revenue through content and SEO. We’re obsessed with impact— it’s foundational to who we…

Google will begin showing photos in your Local Service Ads that come from your Local Service Ads profile. Ginny Marvin, Google’s Ads Liaison, wrote on X yesterday, “Starting today, we’ll begin selecting…

In May, we reported that Google Search algorithms lowered the rankings of deepfake sites. Now, Google has gone into more detail on how this algorithm works and how you can manually remove…

The latest AI-powered creative tools aim to enhance reporting features for the Google Ads network as well as boost ad performance and transparency.

Google has been mixing search ads into the free organic search results for several months now; Google even changed its definition of what it considers top ads in order to account for…

Over the past almost two weeks, we have seen consistent and ongoing ranking volatility on a daily basis. The last Google search ranking update I covered was around July 23rd, then before…

Google seems to be testing a new option for the Book Online call to action option that does not use an online booking service but rather lets you call the business directly….

Rows’ Head of Growth on the long path to 1 million users and 20x growth

Fictiv Exists to Enable Hardware Innovators to Build Better Products, Faster Fictiv, coined the “AWS of manufacturing,” is a leading technology company transforming the $350 billion manufacturing industry. Our cutting-edge cloud platform…

Boss giving you a hard time about that 8% traffic dip? Read this.

Google is testing showing a button in some local panels, some Google Business Profiles, that reads “Search Products With Camera.” This seems to be related to Google Lens and the new multisearch…

Google Merchant Center Next now finally supports supplemental feed/source support. Google promised us this would come early this year, but it didn’t happen until early Q3 of 2024. That being said, feed…

Job dissatisfaction is up, and fewer search marketers are satisfied with their jobs, Search Engine Land’s Career and Salary survey finds.

Find out how to add a personal touch, maintain your brand voice and incorporate human expertise into AI-generated content.

Accelerate can slash campaign creation time from 15 hours to 5 minutes while delivering improved performance on LinkedIn.

Pulumi is a leading infrastructure management platform that enables engineers to create, deploy, and manage infrastructure on any cloud using their favorite programming languages. Our platform empowers organizations to accelerate innovation and…

It is not news that Google now mixes in ads within organic results, but I have to say it still feels super icky to me that Google does this. Ginny Marvin, the…

Google seems to be testing a new ad format with two rows of shopping ads in the search results in a carousel format, so you can scroll through more shopping ads at…

This week, I posted the monthly Google Webmaster report and we had more search ranking volatility over the weekend. Google Search Console had huge delays, which started to be fixed on July…

Bounteous x Accolite makes the future faster for the world’s most ambitious brands. Our services span Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. We are guided by…

At Black & White Zebra our publications are the cornerstone of our company. On a daily basis, they help people win at work through educational, advisory, thought leadership and relevant content. We…

Google has posted that it begin to accept and run ads for Daily Fantasy Sports and lottery couriers in many states within the United States. This change goes into affect on July…

Property owners and managers globally now have enhanced tools to streamline campaign management, and boost bookings for both hotels and vacation rentals.

Bing added a new guideline to its Bing Webmaster Guidelines named Prompt Injection. A prompt injection is a type of cyberattack against large language models (LLMs). Hackers disguise malicious inputs as legitimate…

Google is now showing Instagram posts within its Perspectives feature in the Google Search results. This started a week ago or so, and I received a number of posts about this since.

Google is now using AI Overviews to write descriptions for the local panels shown in Google Search on Google Business Profiles. This is weird because Google Business Profiles lets you use AI…

Learn about Amazon’s latest advertising features and expert strategies to boost your brand visibility and drive sales on the platform.

Learn how to build a strong AI roadmap by assessing your organization’s AI readiness and focusing on these key elements.

See why Gen Z and millennials prefer social platforms for search and how to build stronger connections with your target audience.

Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns.