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AI and Machine Learning in SEO

Explores the impact of AI and machine learning on SEO and digital marketing.

Google AI Mode Adds Travel AI Features

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/18/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New AI Mode Features for Travel and Dining Google has introduced agentic booking in AI Mode,…

Small tests to yield big answers on what influences LLMs

Source: Search Engine Land

By: Gus Pelogia

11/17/25

Source: Search Engine Land by Gus Pelogia. Read the original article Learn how LLMs pick sources and how small content changes can influence ChatGPT and Google AI answers. See real tests, RAG…

Google can book your flights, hotels and dinner reservations using AI

Source: Search Engine Land

By: Barry Schwartz

11/17/25

Source: Search Engine Land by Barry Schwartz. Read the original article Plus, Google added new travel AI tools with Canvas and ways to find deals.

This week on How I AI: How Emmy-award-winning filmmakers use AI to automate the tedious parts of documentaries

Source: Lenny's Newsletter

11/17/25

Source: Lenny’s Newsletter. Read the original article TL;DR Summary of Weekly AI Podcast Recap with Tim McAleer This recap highlights a podcast episode where Tim McAleer discusses using custom AI tools tailored…

“Nobody wanted to do this work”: How Emmy-award-winning filmmakers use AI to automate the tedious parts of documentaries

Source: Lenny's Newsletter

By: Claire Vo

11/17/25

Source: Lenny’s Newsletter by Claire Vo. Read the original article TL;DR Summary of How AI Transforms Documentary Filmmaking Workflows Tim McAleer leverages custom AI tools to automate tedious tasks in documentary production,…

How to use AI agents for marketing

Source: Kyle Poyar’s Growth Unhinged

By: Kyle Poyar

11/16/25

Source: Kyle Poyar’s Growth Unhinged by Kyle Poyar. Read the original article TL;DR Summary of How SafetyCulture Boosted Sales and Engagement with AI-Powered GTM Workflows SafetyCulture leveraged bespoke AI agent workflows to…

The Godmother of AI on jobs, robots & why world models are next | Dr. Fei-Fei Li

Source: Lenny's Newsletter

By: Lenny Rachitsky

11/16/25

Source: Lenny’s Newsletter by Lenny Rachitsky. Read the original article TL;DR Summary of Dr. Fei-Fei Li: The Godmother of AI and the Future of Artificial Intelligence Dr. Fei-Fei Li has been a…

Why ‘it’s just SEO’ misses the mark in the era of AI SEO

Source: Search Engine Land

By: Nick Eubanks

11/14/25

Source: Search Engine Land by Nick Eubanks. Read the original article Use AI-SEO tactics that help you surface in AI answers – structure facts, earn citations, and protect your visibility.

5 SEO truths that cut through the AI noise

Source: Search Engine Land

By: Greg Jarboe

11/14/25

Source: Search Engine Land by Greg Jarboe. Read the original article Discover the data-backed insights that show where SEO efforts actually pay off as Google weaves more AI into search.

The end of the web? Goodbye HTML, hello AIDI!

Source: Search Engine Land

By: Mario Fischer

11/14/25

Source: Search Engine Land by Mario Fischer. Read the original article Why the web as we know it may fade and what AI, personal agents, and data interfaces mean for publishers, SEO,…

It’s not either SEO or AI search – your strategy needs both

Source: Search Engine Land

By: Semrush Enterprise

11/14/25

Source: Search Engine Land by Semrush Enterprise. Read the original article See how Google Search and AI platforms like ChatGPT reshape discovery, and learn how to track, optimize and convert customers across…

3 Common mistakes to avoid when investing in AI search

Source: Search Engine Land

By: Aleyda Solis

11/13/25

Source: Search Engine Land by Aleyda Solis. Read the original article Avoid common AI search SEO mistakes. Align goals, metrics & strategy to optimize effectively for LLM-driven search.

Google’s new “Ads Advisor” AI is put to the test

Source: Search Engine Land

By: Anu Adegbola

11/13/25

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s new AI Ads Advisor shows promise but remains error-prone and not ready to fully manage campaigns.

LinkedIn Adds AI-Powered Conversational Search

Source: Social Media Today - Latest News

By: Andrew Hutchinson

11/13/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of LinkedIn Introduces Conversational AI Search to Find Relevant Network Connections LinkedIn has launched a new…

Facebook Adds AI-Powered Tools to Marketplace

Source: Social Media Today - Latest News

By: Andrew Hutchinson

11/13/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Facebook Marketplace Introduces AI Features, Collections & Collaborative Buying Facebook Marketplace is rolling out new…

Facebook Adds AI Tools to Marketplace

Source: Social Media Today - Latest News

By: Andrew Hutchinson

11/13/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Facebook Marketplace’s New Shopping Features and Seller Challenges Facebook Marketplace introduces Collections, collaborative messaging, AI-driven…

Google releases AI shopping updates for the holidays

Source: Search Engine Land

By: Barry Schwartz

11/13/25

Source: Search Engine Land by Barry Schwartz. Read the original article Google’s holiday AI updates include new AI Mode responses, Gemini shopping, agentic calling, and agentic checkout.

Generative AI and defamation: What the new reputation threats look like

Source: Search Engine Land

By: Chris Silver Smith

11/13/25

Source: Search Engine Land by Chris Silver Smith. Read the original article AI chatbots are changing how defamation spreads. Safeguarding credibility now means watching what AI says about you.

How to boost your AI search visibility: 5 key factors

Source: Search Engine Land

By: Ignite Visibility

11/13/25

Source: Search Engine Land by Ignite Visibility. Read the original article Learn how to make your content visible, credible, and competitive in AI-driven search results. Future-proof your SEO now!

Google Adds AI-Powered Guidance for Ads and Analytics

Source: Social Media Today - Latest News

By: Andrew Hutchinson

11/12/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Google’s New AI Tools for Advertisers: Ads Advisor and Analytics Advisor Google has introduced two…

SEO vs. AI search: 101 questions that keep me up at night

Source: Search Engine Land

By: Metehan Yesilyurt

11/11/25

Source: Search Engine Land by Metehan Yesilyurt. Read the original article Here’s why treating ChatGPT like Google will guarantee your failure in the age of RAG, reranking, and probabilistic systems.

Why AI availability is the new battleground for brands

Source: Search Engine Land

By: Andrew Holland

11/11/25

Source: Search Engine Land by Andrew Holland. Read the original article GEO redefines visibility through AI availability – how likely your brand is to be recognized and recommended by AI systems.

AI’s Impact on SEO: 13 Things That Changed, 4 Things That Stayed The Same

Source: SEO Blog by Ahrefs

By: Mateusz Makosiewicz

11/11/25

Source: SEO Blog by Ahrefs by Mateusz Makosiewicz. Read the original article TL;DR Summary of How AI is Transforming SEO and Online Visibility in 2024 AI-driven search tools like ChatGPT and Google’s…

Google’s new AI tool touts creating optimized content in a scalable way

Source: Search Engine Land

By: Barry Schwartz

11/10/25

Source: Search Engine Land by Barry Schwartz. Read the original article Google recently promoted one of its new AI tools named Opal and the language used has SEOs and content creators scratching…

This week on How I AI: A 0 to 1 guide for beginners + How this CEO turned 25,000 hours of sales calls into a self-learning GTM engine

Source: Lenny's Newsletter

By: Lenny Rachitsky

11/10/25

Source: Lenny’s Newsletter by Lenny Rachitsky. Read the original article TL;DR Summary of Weekly AI Podcast Recap from Lenny’s Podcast Network This recap highlights **actionable AI insights** from recent podcast episodes on…

How this CEO turned 25,000 hours of sales calls into a self-learning go-to-market engine | Matt Britton (Suzy)

Source: Lenny's Newsletter

By: Claire Vo

11/10/25

Source: Lenny’s Newsletter by Claire Vo. Read the original article TL;DR Summary of How Matt Britton Uses AI and Zapier to Transform Customer Call Transcripts into Actionable Insights Matt Britton leverages Zapier…

Microsoft Copilot Adds AI Search With Better Links & Citations

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/10/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Enhances Copilot with Dedicated Search and Improved Citations Microsoft Copilot now features a dedicated search experience…

FLUQs: Answer the hidden questions or vanish in AI search

Source: Search Engine Land

By: Garrett French

11/07/25

Source: Search Engine Land by Garrett French. Read the original article Your brand isn’t competing for rankings anymore. The name of the game is reuse.

Winning the platform shift

Source: Search Engine Land

By: Kevin Wang

11/07/25

Source: Search Engine Land by Kevin Wang. Read the original article How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.

Microsoft brings AI Search to Copilot with emphasis on citations

Source: Search Engine Land

By: Barry Schwartz

11/07/25

Source: Search Engine Land by Barry Schwartz. Read the original article Microsoft said the Copilot responses now include “prominent, clickable citations and the option to see aggregated sources.”

Google Finance Gains Live Audio, Instant Transcripts & AI Insights

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/07/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Finance Unveils Advanced AI Features for Earnings Season and Market Insights Google Finance has introduced cutting-edge…

ChatGPT boosts brand mentions as Google AI Mode narrows focus: Report

Source: Search Engine Land

By: Danny Goodwin

11/06/25

Source: Search Engine Land by Danny Goodwin. Read the original article AI search is changing fast – and new Semrush data shows ChatGPT and Google’s AI Mode are moving in different directions.

Exploring the real risk AI brings to the internet (and SEO with it)

Source: Search Engine Land

By: Cindy Krum

11/06/25

Source: Search Engine Land by Cindy Krum. Read the original article As AI-generated content floods the web, what happens when humans stop being the primary creators or consumers online? A human look…

Meta Highlights Content Created via Meta AI Glasses in its Apps

Source: Social Media Today - Latest News

By: Andrew Hutchinson

11/06/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta Highlights Reels from AI Glasses to Boost Video Content Meta is now prominently featuring…

Snapchat’s Bringing Perplexity AI to Snapchatter Inboxes

Source: Social Media Today - Latest News

By: Andrew Hutchinson

11/05/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Snapchat Integrates Perplexity AI Chatbot to Enhance User Engagement Snapchat is partnering with Perplexity AI…

How agentic AI threatens to upend OTAs’ dominance in search

Source: Search Engine Land

By: Dan Taylor

11/05/25

Source: Search Engine Land by Dan Taylor. Read the original article As AI agents take over trip planning, OTAs like Expedia, Booking.com, and Trip.com lose control of discovery, loyalty, and visibility.

Google Testing New Version Of AI Mode

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/05/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests New Side-by-Side AI Mode Responses in Search Google is currently testing a new version of…

Google AI Mode Gains Three New Agentic Capabilities

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/05/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New AI Mode Agentic Capabilities Google has introduced three new agentic features in AI Mode, allowing…

TikTok Adds New Generative AI Creation Options

Source: Social Media Today - Latest News

By: Andrew Hutchinson

11/04/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Introduces New Generative AI Creation Tools for Video Content TikTok is launching new generative…

Getty Loses Legal Case Over Generative AI Copyright Infringement

Source: Unknown Source

By: Andrew Hutchinson

11/04/25

Source: Unknown Source by Andrew Hutchinson. Read the original article TL;DR Summary of Legal Implications of Generative AI and Copyright Challenges Generative AI tools currently operate in a legal grey area where…

Winning the platform shift

Source: Search Engine Land

By: Braze

11/04/25

Source: Search Engine Land by Braze. Read the original article How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.

This week on How I AI: “Vibe analysis” with Faire + vibe coding a kid-friendly AI fortune teller

Source: Lenny's Newsletter

11/03/25

Source: Lenny’s Newsletter. Read the original article TL;DR Summary of Weekly Recap of AI Insights from Lenny’s Podcast Network This recap highlights **practical AI applications** shared by experts on Lenny’s Podcast Network,…

7 focus areas as AI transforms search and the customer journey in 2026

Source: Search Engine Land

By: Benu Aggarwal

11/03/25

Source: Search Engine Land by Benu Aggarwal. Read the original article AI is reshaping how people search, decide, and buy. Discover the key shifts defining 2026 and how to stay visible everywhere.

Google AI Overviews guide research, but Search still wins the sale

Source: Search Engine Land

By: Danny Goodwin

11/03/25

Source: Search Engine Land by Danny Goodwin. Read the original article Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new BrightEdge data…

Meta Reports Improved App Promotion Performance via AI Targeting

Source: Social Media Today - Latest News

By: Andrew Hutchinson

11/03/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Latest AI-Powered Enhancements in App Advertising Meta’s AI-driven ad models now deliver up to…

Google & Bing Are Indexing Grokipedia – AI Generated Wikipedia

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/03/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Grokipedia: The Rapid Rise of an AI-Generated Encyclopedia Grokipedia launched in late October 2025 with over 885,000…

Google VP: SEO and AI search optimization have ‘a lot of overlap’

Source: Search Engine Land

By: Danny Goodwin

10/31/25

Source: Search Engine Land by Danny Goodwin. Read the original article Great content still wins in AI search, but AI queries are longer and far more complicated, according to Google’s Robby Stein.

Robby Stein Of Google On SEO For AI Mode & AI Overviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/31/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of How to Get Your Business Recommended by Google AI Search Google AI Search recommendations align closely with…

Pinterest Launches AI Assistant to Help You Find Matching Products

Source: Social Media Today - Latest News

By: Andrew Hutchinson

10/30/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Pinterest Introduces AI-Powered ‘Pinterest Assistant’ for Enhanced Visual Product Searches Pinterest launches the Pinterest Assistant,…

Meta Adds AI-Powered Updates to its Lead Gen Ads

Source: Social Media Today - Latest News

By: Andrew Hutchinson

10/30/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s New AI-Powered Lead Generation Ad Enhancements Meta has introduced **AI-driven targeting** and advanced **lead…

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