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AI and Machine Learning in SEO

Explores the impact of AI and machine learning on SEO and digital marketing.

Evals, error analysis, and better prompts: A systematic approach to improving your AI products | Hamel Husain (ML engineer)

Source: Lenny's Newsletter

By: Claire Vo

10/13/25

Source: Lenny’s Newsletter by Claire Vo. Read the original article TL;DR Summary of How to Systematically Improve AI Product Quality with Error Analysis and Evaluation Frameworks Hamel Husain outlines a data-driven approach…

AI KPIs: Turning mentions into strategy in the age of LLMs

Source: Search Engine Land

By: Brightspot

10/13/25

Source: Search Engine Land by Brightspot. Read the original article From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.

Robby Stein Of Google On AI Not Replacing Search, AI Within Search, AEO & SEO For AI & More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/13/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of How Google Integrates AI to Expand Search and Enhance User Experience Google Search is evolving with AI…

Inside Google’s AI turnaround: The rise of AI Mode, strategy behind AI Overviews, and their vision for AI-powered search | Robby Stein (VP of Product, Google Search)

Source: Lenny's Newsletter

By: Lenny Rachitsky

10/10/25

Source: Lenny’s Newsletter by Lenny Rachitsky. Read the original article TL;DR Summary of Robby Stein on Leading AI Innovation at Google and Instagram Robby Stein, VP of Product at Google, oversees transformative…

How different AI engines generate and cite answers

Source: Search Engine Land

By: Greg Jarboe

10/10/25

Source: Search Engine Land by Greg Jarboe. Read the original article See how ChatGPT, Perplexity, Gemini, Claude, and DeepSeek differ in data sources, live web use, citation rules, and more.

Researchers fooled AI models with fake dates to boost visibility

Source: Search Engine Land

By: Danny Goodwin

10/09/25

Source: Search Engine Land by Danny Goodwin. Read the original article Add a fake 2025 date, increase your AI visibility. A new study shows ChatGPT and rivals reward recency over relevance.

The Ultimate 82-Point Checklist for SEO & AI Visibility

Source: General SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

10/09/25

Source: General SEO – SEO Blog by Ahrefs by Despina Gavoyannis. Read the original article TL;DR Summary of The Ultimate SEO + AI Search Checklist: Boost Your Brand Visibility This checklist merges…

The Ultimate 82-Point Checklist for SEO & AI Visibility

Source: General SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

10/09/25

Source: General SEO – SEO Blog by Ahrefs by Despina Gavoyannis. Read the original article TL;DR Summary of The Ultimate SEO + AI Search Checklist for Brand Visibility This comprehensive checklist merges…

AI search relies on brand-controlled sources, not Reddit: Report

Source: Search Engine Land

By: Danny Goodwin

10/09/25

Source: Search Engine Land by Danny Goodwin. Read the original article New analysis of 6.8 million AI citations finds that most AI answers come from brand-controlled content in ChatGPT, Gemini, and Perplexity.

First interview with Scale AI’s CEO: $14B Meta deal, what’s working in enterprise AI, and what frontier labs are building next | Jason Droege

Source: Lenny's Newsletter

By: Lenny Rachitsky

10/09/25

Source: Lenny’s Newsletter by Lenny Rachitsky. Read the original article TL;DR Summary of Lessons from Jason Droege on Building Scale AI and Uber Eats Jason Droege, CEO of Scale AI, shares insights…

How to measure and maximize visibility in AI search

Source: Search Engine Land

By: Conductor

10/09/25

Source: Search Engine Land by Conductor. Read the original article Rankings still matter, but AI visibility is rising fast. Learn how to measure and maximize your presence in ChatGPT, AI Overviews, and…

We’ve Learned More About How to Appear in AI Answers – SparkToro

Source: SparkToro

By: Rand Fishkin

10/09/25

Source: SparkToro by Rand Fishkin. Read the original article TL;DR Summary of How to Influence AI Tools and LLM Rankings in 2024 Recent research reveals that AI language models like ChatGPT and…

Sam Altman’s ChatGPT pivot: From ‘I hate ads’ to ‘maybe they don’t suck’

Source: Search Engine Land

By: Danny Goodwin

10/08/25

Source: Search Engine Land by Danny Goodwin. Read the original article OpenAI CEO Sam Altman used to hate ads. Now it seems he’s warming up to them as OpenAI builds the tech…

AI Survival Strategies for Publishers

Source: SEO for Google News

10/08/25

Source: SEO for Google News. Read the original article TL;DR Summary of Navigating the Future of Online Publishing Amid AI and Search Evolution The rise of AI technologies has accelerated shifts in…

Google Testing Improved Recipe AI Overviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/08/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New AI Recipe Overview Update Google is testing a more publisher-friendly AI overview design for recipe…

ChatGPT becomes a platform for apps – and maybe marketing

Source: Search Engine Land

By: Constantine von Hoffman

10/07/25

Source: Search Engine Land by Constantine von Hoffman. Read the original article You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful…

A free year of Devin: the world’s most advanced autonomous AI software engineer

Source: Lenny's Newsletter

By: Lenny Rachitsky

10/07/25

Source: Lenny’s Newsletter by Lenny Rachitsky. Read the original article TL;DR Summary of Unlock a Free Year of Devin: The Advanced Autonomous AI Engineer for Insider Subscribers Lenny’s Newsletter now offers Insider…

Optimizing content for generative engines: 17 actionable tips

Source: Search Engine Land

By: Claire Taylor

10/07/25

Source: Search Engine Land by Claire Taylor. Read the original article Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive…

Google testing AI-generated descriptions for search snippets

Source: Search Engine Land

By: Barry Schwartz

10/06/25

Source: Search Engine Land by Barry Schwartz. Read the original article Google Search is testing replacing your meta description with an AI-generated one and an AI-generated summary of your search snippet.

“I’m incapable of doing my job without AI”: How this top PM uses Claude + ChatGPT as his second brain

Source: Lenny's Newsletter

By: Claire Vo

10/06/25

Source: Lenny’s Newsletter by Claire Vo. Read the original article TL;DR Summary of How Amir Klein Leverages AI to Revolutionize Product Management Workflows Amir Klein, a top product manager at Monday.com, demonstrates…

Google Testing AI Generated Search Snippet Descriptions

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/06/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests AI-Generated Descriptions in Search Results Google is actively experimenting with replacing traditional search result snippets…

Hype or Not? Should you be investing in AI Agents? – Marie Haynes

Source: SEO Blog by Marie Haynes Consulting

By: Marie Haynes

10/03/25

Source: SEO Blog by Marie Haynes Consulting by Marie Haynes. Read the original article TL;DR Summary of How Multi-Agent AI Systems Will Transform Enterprises and Search Multi-agent AI systems involve multiple autonomous…

Google Ads copywriting with AI: Getting the prompt right

Source: Search Engine Land

By: Jason Tabeling

10/03/25

Source: Search Engine Land by Jason Tabeling. Read the original article Great ad copy depends on the input. See how clear, structured prompts – from personas to constraints – lead to stronger…

AI Max for Search: Everything you need to know

Source: Search Engine Land

By: Christine Askew

10/03/25

Source: Search Engine Land by Christine Askew. Read the original article From search term matching to URL expansion, discover how Google’s AI Max for Search works – and why advertisers should test…

Meta unveils Business AI and new generative tools

Source: Search Engine Land

By: Anu Adegbola

10/02/25

Source: Search Engine Land by Anu Adegbola. Read the original article Meta’s AI updates help with creatives, AI generated music, business assistant and more promise to make advertising more personalized.

Meta: AI interactions will shape content and ad recommendations

Source: Search Engine Land

By: Anu Adegbola

10/02/25

Source: Search Engine Land by Anu Adegbola. Read the original article Meta will soon use people’s AI interactions to refine content and ad targeting, giving advertisers richer intent signals for more relevant…

Meta Outline Expanding AI Ad Tools, Including AI Chatbots for Websites

Source: Unknown Source

By: Andrew Hutchinson

10/02/25

Source: Unknown Source by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Latest AI-Powered Ad Tools and Business Features Meta introduces a suite of new AI-driven tools including customizable Business…

Organizing content for AI search: A 3-level framework

Source: Search Engine Land

By: Bruce Clay

10/01/25

Source: Search Engine Land by Bruce Clay. Read the original article Google’s FastSearch and RankEmbed reveal why clarity drives AI visibility. Here’s how to strengthen the signals that count.

YouTube dominates AI search with 200x citation advantage: Data

Source: Search Engine Land

By: Danny Goodwin

10/01/25

Source: Search Engine Land by Danny Goodwin. Read the original article AI platforms overwhelmingly cite YouTube, while rivals like TikTok, Vimeo and Twitch barely register in search results, new data shows.

Google AI Mode Gets More Visual

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/01/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s AI Mode Enhances Visual Query Understanding and Responses Google’s AI Mode now processes queries with advanced…

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