Content Marketing and Strategy

Start ranking in TikTok search using this four-week TikTok SEO playbook.

Source: Kyle Poyar’s Growth Unhinged by Kyle Poyar. Read the original article TL;DR Summary of How to Boost SaaS Retention by Increasing Annual Plan Adoption Annual plans significantly improve customer retention and…

Source: Content Marketing – SEO Blog by Ahrefs by Ryan Law. Read the original article TL;DR Summary of How Much Does AI Content Cost? Insights from 879 Marketers The survey of 879…

Source: moz (en-US). Read the original article TL;DR Summary of Why Chasing Traffic and Rankings Won’t Cut It in 2025 SEO In 2025, traditional SEO metrics like rankings and traffic no longer…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Social Media Surpasses TV as Top News Source in the U.S. Social media has overtaken…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Pinterest’s First Product Collaboration with Chamberlain Coffee Pinterest has launched its inaugural product collaboration by…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Introduces “Open Call” to Boost Brand-Creator Partnerships YouTube’s new “Open Call” feature within BrandConnect…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Facebook’s Complete Shift to Reels for All Videos Facebook is reclassifying all videos in the…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Pinterest and e.l.f. Beauty Launch Innovative Color Analysis Tool **Pinterest** has partnered with **e.l.f. Beauty**…

TL;DR Summary of How to Optimize Content for Answer Engines and Generative AI Answer engine optimization focuses on tailoring content to appear in direct answers from search engines and AI platforms. Start…

TL;DR Summary of Rising Influencer Marketing Budgets in 2024 Influencer marketing budgets are rapidly increasing as brands seek to connect with digital-native audiences through popular online creators. The global industry is projected…

TL;DR Summary of X’s Back-to-School Marketing Insights for Brands X has released new data revealing increased user engagement around back-to-school season, offering valuable insights for marketers. The platform’s marketing guide outlines key…

60% of marketers say their top goal for the next 12 months is “increasing traffic.” And 59% say their primary KPI is… also traffic. To all those folks, Source: SparkToro by Rand…

Copywriting frameworks help you write SEO content that converts. Discover 13 copywriting tips and formulas to turn readers into customers. Source: Digitaloft by Ellie Wraith. Read original article.

We’ve gathered the most important content marketing statistics you need to know in 2025 to help you stay ahead. Source: Digitaloft by Ellie Wraith. Read original article.

TL;DR Summary of LinkedIn and Adobe Express Video Creation Integration LinkedIn has partnered with Adobe Express to enable easy video content creation directly for LinkedIn campaigns. Users gain access to LinkedIn-optimized video…

TL;DR Summary of Snapchat Generation Report: Key Trends for Brand Engagement The Snapchat Generation report reveals that authentic, unpolished content resonates most with Gen Z and Millennials on Snapchat. Users prefer real-time,…

TL;DR Summary of Reddit’s Growing Role in Influencing Purchase Decisions Reddit is becoming a key platform where users seek authentic product advice through engaged communities and crowd-vetted content. Approximately 88% of users…

TL;DR Summary of YouTube’s $55 Billion Impact on the U.S. Economy in 2024 YouTube contributed $55 billion to the U.S. GDP in 2024, supporting around 490,000 full-time jobs through its Partner Program….

TL;DR Summary of Key B2B Branding Insights from LinkedIn’s 2025 Marketing Report LinkedIn’s 2025 B2B Marketing Benchmark Report highlights that trust is the most critical factor for successful B2B branding. Customer recommendations…

TL;DR Summary of Strengthening Brand Signals for SEO and AI Search Consistent brand signals are crucial for improving search rankings and visibility across AI-driven platforms. Disjointed messaging, outdated profiles, and siloed efforts…

TL;DR Summary of Measuring Spanish Text Readability with SEO Tools Readability impacts user engagement and SEO, but English metrics like Flesch Reading Ease don’t suit Spanish well due to language differences. The…

TL;DR Summary of How Instagram Trial Reels Boost Content Reach and Engagement Instagram Trial Reels let creators test their videos with non-followers to gauge content performance. This feature provides early engagement insights…

TL;DR Summary of LinkedIn Video Posting Tips to Boost Engagement LinkedIn video content drives 1.4x more engagement and has seen a 36% increase in view time year-over-year. To maximize impact, focus on…

TL;DR Summary of Easy Technical SEO Explained with Simple Analogies This article uses everyday analogies to simplify complex technical SEO concepts for beginners. It compares website elements like HTML, CSS, and JavaScript…

How TikTok’s New Artist Platform Empowers Musicians to Grow and Engage Fans Introduction to TikTok for Artists TikTok for Artists is a newly launched platform designed to help musicians and bands manage…

Maximizing Back-to-School Marketing with Reddit’s Insights and Strategies for 2025 Reddit as a Hub for Back-to-School Product Research Reddit has become a significant platform where parents and students engage in school-related discussions,…

Adapting SEO Strategies for the AI-Driven Shift in Organic Search Understanding the Impact of AI on Search Traffic AI-powered search answers reduce the need for users to click through to websites, causing…

Strategies to Build and Scale Authentic Brand Communities for Sustainable Growth Why Building Community Matters More Than Ever Brands face growing pressure to own their audience, but traditional marketing tactics often fall…

Effective Strategies for B2B Influencer Marketing on LinkedIn Understanding B2B Influencer Marketing on LinkedIn LinkedIn’s new 22-page guide, “Working with B2B Creators,” offers data-driven insights and practical tips for brands to optimize…

How to Measure SEO Content Value Beyond Traffic to Drive Real Revenue Rethinking SEO Success Metrics Traditional SEO success focused on traffic and rankings but often ignored whether content actually generates revenue….

X Originals and Expanded Video Push X is ramping up its original content efforts under the new “X Originals” label, aiming to build a premium slate of programming featuring popular communities like…

ChatGPT’s Impact on Web Usage and the Tech Industry ChatGPT has significantly transformed web usage trends and the broader technology sector. Unlike other generative AI tools developed by companies like Meta and…

SEO and Declining Clicks: The Impact of AI Overviews There is growing concern in the SEO industry about declining organic traffic, especially for informational queries, largely due to the rise of AI…

Now’s the time to tap into NBA conversation. 

Maybe AI will replace everyone’s jobs someday. But right now, the real risk is not using it and falling behind everyone who is.

Is your SEO strategy falling flat in an AI-driven search world? Learn how integrated campaigns can boost brand mentions and visibility across every key channel.

A new way to expand music discovery via TikTok clips.

Some important pointers for your TikTok shopping streams.

Reddit ic becoming an increasingly valuable driver of purchase behaviors.

Thinking of changing things up? Some key considerations to keep in mind.

TikTok will share a range of exclusive Cannes content.

An overwhelming number of marketers are using AI tools to bolster their campaigns, their tactical output, and even their strategic ideas. I don’t actually

Some valuable tips for your Pinterest marketing process.

Struggling to decide which marketing ideas deserve your resources? Use our B.R.E.W. framework to strategically evaluate and prioritize marketing initiatives.

Some tips to help you maximize your marketing efforts.

X’s Community Notes program continues to expand – but is it the most effective content moderation approach?

The latest whitepaper from TikTok underlines the platform’s value for auto marketers.

Web usage trends provide an interesting window into consumer behaviors.

We’ve rounded up the most important lessons, insights, and takeaways from each talk at The Digital PR Summit 2025.

Some new tools to help brands find relevant YouTube creators to work with. 

More creative options for your video clips.

Struggling to organize your content for better SEO performance? Learn how topic clusters boost rankings, authority, and conversions—plus grab free templates to start now.

The new campaign aims to highlight the platform’s expanding corpus of products.

Community Wisdom 230

As a Content Marketing Specialist, you’ll lead end-to-end content strategy and execution for a range of client brands—turning insights into content that ranks, nurtures, and converts. From SEO blog posts and case studies…

Description: Struggling to reach users on generative search platforms? Learn how Generative Engine Optimization (GEO) helps you capture and convert high intent traffic.

How Mallory Contois mastered the community-led growth (CLG) flywheel through experimentation, design and trusting her instincts

Some valuable tips for fashion marketers on TikTok.

New wedding trend insights, based on billions of Pin searches.

Chandra Janakiraman dives into a practical, step-by-step framework for crafting and aligning product strategy, which he developed during his time at companies like Meta, Headspace, and VRChat.

Some pointers to help maximize your LinkedIn video posts.

Looking to take your product and solutions pages to the next level? In this week’s episode of Whiteboard Friday, Liraz talks us through how we can optimize our product pages in the…

Does long form content really work, or are marketers just chasing word count? Discover the truth behind the hype, and when long form actually drives results.

Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more.

More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match.

Some handy pointers for your Reels promotions.

Being quoted in reputable publications drives backlinks and topical authority as an entity.

Some pointers to help get you LinkedIn strategy on the right track.

Digitally-created characters are driving big engagement on YouTube.

YouTube’s CTV viewing numbers continue to rise.

Google rewards high-quality, people-first content demonstrating E-E-A-T, regardless of whether AI is used, and emphasizes that quality raters penalize low-effort, unoriginal content not specifically AI-generated content.

Some pointers for your YouTube strategy.

The deal will see the soccer league continue to post exclusive content to the app.

Becoming the go-to source across Google, AI tools and social platforms is key to standing out in an AI-driven organic search landscape.

Some new insights to help guide your LinkedIn posting strategy.

Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming traditional ads.

One of the biggest challenges in digital PR is finding new, engaging, and reliable data sources for campaigns. However, one of the best data sources often goes unused; either because people aren’t…

New tips for your LinkedIn content approach. 

Have you ever found the idea of repurposing content overwhelming? In this episode of Whiteboard Friday, Caitlin walks us through how AI can help get you over that creative block and get…

The webinar will provide pointers on how to make the most of your Reels efforts.

An easier way to create more engaging video content in the app.

From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.

Sports are the most discussed topic on X.

Some tips to help you tap into the growth of YouTube Shorts.

Some pointers from LinkedIn on how to create standout vide content.

Snapchat’s latest report looks at how joy can be a driver of Snap campaign resonance.

We all know what a target audience is. Or at least we think we do. We’ve written “target audience” in strategy documents and nodded along in meetings when

Keywords no longer guarantee traffic, but they do reveal prospects’ needs.

One of the fundamental mistakes I see executives and marketing leaders make over and over is investing in the wrong part of the demand funnel. In this

Struggling to turn SEO recommendations into results? Learn how clear communication and smart prioritization can bridge the gap and drive real impact.

Sports is the most discussed topic on X.

Here’s how SEO helps power a customer-first strategy, enhancing visibility and engagement across every touchpoint.

Align your content with what people are actually searching for.

Some interesting, and somewhat confusing data from the X team.

Google will pull information about promotions and products from merchants’ existing marketing materials to display across Search and beyond.

Some new editing and creative features for your YouTube Shorts.