Content Marketing and Strategy

Upgrade your Analytics 360 properties to Google Analytics 4 by March 2024 to preserve measurement and campaign performance.

They should have settled.

Google is testing placing what looks like a banner ad in its own search results. It says

Google upgraded the Rich Result Test now to support the validation of structured data for paywalled content. This means you can check live sites, any site, to see if they are implementing…

Join this webinar and learn how to use AI to mine gold from phone calls and transform your marketing strategy.

Creators can now target potential customers at optimal moments by adding timestamps to the products they tag in videos.

Ensure a smooth Google Ads account launch by addressing key factors like goals, assets, audience data, and more.

A few weeks ago I visited the Google office in New York City and Gary Illyes showed me the new wall of Google algorithms. I snapped some photos including the one I…

Today, Google’s search results still look (mostly) like lists of snippets and links, e.g. But, plenty of search marketers and industry observers suspect

Learn three steps for removing or suppressing negative Google search results that harm your brand’s reputation.

Google is now showing products within the Google Explore section. Google Explore is the section you see in mobile search after you continue to scroll through the search results.Now it is showing…

Google simplifies displaying car dealership inventory with new structured data markup.

Episode #63 of the SEO Podcast by #SEOSLY features an SEO legend, Kristina Azarenko, an experienced SEO expert who shares her journey into the world of SEO.

Like they say, bigger isn’t always better.

It won’t save you from Cocomelon, but it will help you get better kid photos.

Researchers discover new way to jailbreak GPT-4 and bypass safety guardrails for harmful content with a 79% success rate

Get a glimpse into the future of SEO as it intersects with AI. Uncover potential strategies and challenges in influencing AI-powered search.

Microsoft Bing is testing a new layout for the Bing video search results page. The layout has sections, and headings, for different types of videos, grouping those videos together. The results are…

But repairability is still an open question mark.

There are reports that Google is automatically editing the attributes of businesses within Google Business Profiles. I am told these edits are helpful and logical, since Google is using okay logic to

Discover the key changes in Google’s ranking systems and signals, and shape your SEO strategy with our 2023 Ranking Factors guide.

YouTube had some event at the Google Pier 57 NYC offices and they had some staff in YouTube branded white jumpsuits. It reminds me of the Google-looking jumpsuits from some time ago.I…

Instead, you need to block SGE by blocking Googlebot completely.

You’d be hard-pressed to find a better TV for the price.

Don’t let buying a new phone become a chore.

New documentation for GA4 Data Redaction Feature that’s turned on for new properties but must be manually configured for existing ones

Looking to breathe new life into your old blog posts? Here’s how to keep your content fresh and relevant with the help of AI.

Google has released a new spam update, the October 2023 spam update. This update goes after cloaking, hacked, auto-generated, and scraped spam. But those sites written in Turkish, Vietnamese, Indonesi

Google Assistant will live on with a little help from its friend – Bard. Assistant With Bard is coming in the next few months after Google tests it with a limited number…

A potential acquisition of Bing was even discussed.

Pitting the new Pixels head-to-head with their competitors.

Discover the hidden dangers of user data exposure and why SEOs play a crucial role in data safeguarding and privacy protection.

Here’s how a holistic, search data-led approach can help fashion ecommerce brands boost value creation and SEO impact.

Here’s the lowdown on AI-generated content, community building and multi-language audio in the world’s largest video-sharing platform.

How does Google’s search result factor in businesses that cater to customers who speak different languages across the globe? Find out here.

Find out how to use Google-Extended to control Google’s Bard, Vertex AI generative APIs, and future AI model’s access to content.

The platform now provides clarity on membership cancellation, and can compare new and returning viewer data.

I am seeing some early signs of an unconfirmed Google search ranking algorithm update, maybe some small shifts, starting yesterday, Sunday, October 1st. Only a couple of the tools showed volatility y

Discover the top 5 PPC tips for Google Ads and Microsoft Ads to effectively reach your target audience in the competitive technology space.

Social media is an essential component of any marketing strategy. Learn what a social media marketing strategy is and how to create one.

Whenever a request requires fresh information, Meta’s conversational assistant will ask Microsoft Bing to get the chat answer.

The network has been designed to help start generating retail media revenue faster.

Discover how a content team can defines its purpose within the three pillars: Content Coordination, Operations, and Experiences. Learn their six responsibility categories in this article.

From legal compliance to ethical considerations, agencies must address the key challenges of AI implementation in marketing.

In this webinar, learn what trends in paid search advertising are expected to gain traction.

Fabrice Canel from Bing also announced that the disavow link tool will soon be removed from Bing Webmaster Tools. Bing said their algorithms and artificial intelligence capabilities are now so good th

The subscription package includes exclusive benefits like a verified badge and new ways for your business to be discovered.

The Checkout Journey report helps brands resolve checkout issues promptly for an improved user experience.