Source: Digitaloft by Elena Nagle. Read the original article Digitaloft is appointed as the UK PR agency for the leading mattress brand Emma. The partnership will focus on building Emma’s market share…
Content Marketing and Strategy
Focuses on content creation, optimization, and marketing strategies for SEO.
How To Diversify Your Traffic Outside of Google SERPS
Source: moz (en-US)
Source: moz (en-US). Read the original article TL;DR Summary of How to Diversify Traffic and Boost Branded Search with Digital PR **Overreliance on SERPs** creates a risky traffic strategy, especially for smaller…
How to Maximize Video Content Engagement on LinkedIn [Infographic]
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of LinkedIn Video Trends and Creation Tips for 2024 Video content on LinkedIn has seen a…
6 Ways Creators Can Use Meta AI [Infographic]
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of How to Use Meta AI for Instagram Content Ideas Struggling with Instagram content ideas? Meta…
TikTok Highlights Related Trending Topics to Help Guide Creators
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Introduces Trend-Based Content Insights in Creator Analytics TikTok has enhanced its creator analytics with…
Blog Blunders and Ad Copy Chaos ft Adrienne Shavers
Source: Search Engine Land
Source: Search Engine Land by Anu Adegbola. Read the original article Learn how Adrienne Shaver turned slip-ups like publishing the wrong client name and reusing ad copy into lessons on accountability, guardrails,…
TikTok Announces Updated Content Partnership with La Liga
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Expands La Liga Partnership to Boost Soccer Content TikTok has renewed and expanded its…
The SEO shift you can’t ignore: Video is becoming source material
Source: Search Engine Land
Source: Search Engine Land by Stephanie Wallace. Read the original article Google’s AI Overviews and GEO shift SEO strategy: Video from YouTube, TikTok, and beyond is now core source material for search.
How Clayton Christensen’s theory of disruptive innovation helps explain the rise of Positionless Marketing
Source: Search Engine Land
Source: Search Engine Land by Optimove. Read the original article Assembly-line marketing is obsolete. Positionless Marketing is the disruptive innovation transforming how brands connect with customers in real time.
Reddit is Becoming a Key Consideration for Marketers
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of How Reddit is Becoming a Crucial Platform for AI-Driven Digital Marketing Reddit has surged in…
Pinterest Says Curation is Key to Driving Purchase Activity
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of How Pinterest’s Curation and AI Reduce Decision Paralysis in Shopping Pinterest highlights that decision paralysis…
Meta Shares New Insight into Sports Engagement in its Apps
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s New Report on Sports Engagement and Marketing Opportunities Meta’s platforms play a crucial role…
Snapchat Shares Insight Into How Parents Use Social Media
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of How Parenting Influences Social Media Usage and Shopping Habits Parents increase their social media usage…
AI Search and Syndicated Content: How syndicating content can impact visibility across ChatGPT, Perplexity, Claude, and Gemini
Source: The Internet Marketing Driver
Source: The Internet Marketing Driver by Glenn Gabe. Read the original article TL;DR Summary of The Impact of Syndicated Content on Rankings in Google and AI Search Syndicated content continues to cause…
How To Automate Your BoFu Strategy With AI [Free Prompts, Templates & Workflows]
Source: moz (en-US)
Source: moz (en-US). Read the original article TL;DR Summary of How to Build a BoFu Strategy with AI to Drive More Conversions Bottom-of-funnel (BoFu) content often fails due to siloed communication between…
F*** Traffic: How To Prioritize Conversion Over Vanity Metrics
Source: moz (en-US)
Source: moz (en-US). Read the original article TL;DR Summary of How to Prove SEO Value When Clicks Are Down In today’s SEO landscape, traditional metrics like traffic and clicks are declining due…
Threads Experiments With Communities to Spark Topical Engagement
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Threads Developing New “Communities” Feature to Boost User Engagement Threads is creating a “Communities” feature…
The end of the marketing funnel: Why signals are your new opportunity
Source: Search Engine Land
Source: Search Engine Land by Semrush Enterprise. Read the original article Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move.
Reddit Adds Tools to Help Publishers Share Their Content in the App
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Reddit’s New Publisher Tools to Boost Content Sharing and Engagement Reddit has introduced new publisher…
LinkedIn Shares Video Marketing Tips
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Boost Your LinkedIn Reach with Authentic Video Content Video content on LinkedIn has surged in…
Cross-platform, not copy-paste: Smarter Meta, TikTok, and Pinterest ad creative
Source: Search Engine Land
Source: Search Engine Land by Akvile DeFazio. Read the original article From scroll-stopping TikToks to inspirational Pins, find out how platform-native ads outperform recycled creative every time.
Why Every Team Needs a Content Engineer [MozCon 2025 Speaker Series]
Source: moz (en-US)
Source: moz (en-US). Read the original article TL;DR Summary of Why Your Team Needs a Content Engineer to Scale AI Content Successfully AI alone doesn’t guarantee high-quality content; many teams end up…
Pinterest Shares Tips for Holiday Campaign Planning
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of How to Optimize Your Pinterest Holiday Marketing Strategy for 2025 With Christmas just over 100…
Pinterest Highlights Product Discovery in its Latest Promo Campaign
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Pinterest’s Latest Branding Campaign Highlights Enhanced Product Discovery Pinterest has introduced new elements to its…
YouTube Announces Expanded Content Hosting Deal with Sesame Street
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Becomes Official Home for Sesame Street Starting 2026 YouTube has secured an exclusive deal…
Meta Shares Tips on How to Optimize Your Holiday Campaigns
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Holiday Campaign Tips for Marketers Meta recommends leveraging its advanced AI-powered ad tools to…
X Shares Tips for Holiday Campaigns in the App
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Leveraging X’s Enhanced Ad Tools for Holiday Promotions **X** has upgraded its advertising platform with…
Threads Launches 10k Character Text Expansion for Posts
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Threads Launches New 10,000-Character Text Expansion Feature Threads has introduced a new text expansion option…
August 2025 Highlights: Recapping Last Month’s Client Wins
Source: Digitaloft
Source: Digitaloft by Ellie Wraith. Read the original article Looking back at August 2025’s client wins across digital PR, SEO, and design, with standout coverage and huge strategy success.
B2B SEO in 2025: Tactics, Strategies, & Insights Your Business Can’t Afford to Ignore
Source: Digitaloft
Source: Digitaloft by James Brockbank. Read the original article Learn the tactics and strategies for B2B SEO success. Drive organic growth for business-to-business brands and reduce reliance on paid channels.