Content Marketing and Strategy

Boost client retention and get better SEO results while avoiding roadblocks and frustrations by asking the right questions at the outset.

Looking for a law firm SEO consultant? Discover how an expert in legal SEO can help your practice rank higher, attract more clients, and grow your business with tailored strategies and advanced…

Sales end on Aug 31st

This removal means you’ll need to adjust your fields by September, as several competitive metrics are now only available in Google Ads.

SEO Manager OpenTable Location: London, UK (Hybrid position, in office 2 days per week) About OpenTable With millions of diners, tens of thousands of restaurants, and 23+ years of experience, OpenTable, part…

Two things make a good website: content and functionality. Looks are nice to have but come last.

John Mueller from Google in the latest SEO office hours said that Google, Googlebot, does not generally try variations of URLs to see if they work. So if you have a URL…

Company Description We are a distinguished agency that specializes in strategic media planning, purchasing, and campaign management. Our excellence is widely acknowledged in the digital realm, particularly in serving pharmaceutical and consumer…

Community Wisdom 196

Steps for using GSC to review your traffic, analyze the search landscape and make impactful optimizations for quick results.

Job Description SEO/ Web Optimisation/ Optimization/ Search Engine Optimization/ Analyst Duration: 6 months Location: London Search Engine Optimization – The client needs a technical resource who has hands-on knowledge and expertise on web…

Google’s PMax modification request form update includes faster implementation notifications and the ability to make multiple changes at once.

Google Search is testing a new category of search refinements named “you may also need.” These refinements show products that may be found in a specific e-commerce store.

YouTube hopes to boost uninterrupted viewing time on connected TV by 50% while giving advertisers more opportunities to reach viewers.

A recap of all the top posts from the last 3 years…

Google is testing showing AI Overviews for users not signed in to their Google account. Some users are seeing AI Overviews for searches when using Chrome in Incognito mode (i.e. private mode,…

The overlap of AI Overviews with Google’s search results increased. Travel and entertainment queries no longer triggered AI Overviews.

From AI-generated creatives to automated campaigns, learn how to adapt your paid media strategy for the AI era.

Maximum monthly spend limits for Local Service Ads, offers advertisers greater budget control but caution should be taken about potential overspending due to report lags.

Learn to make a reporting dashboard for your own website, a small business, or an enterprise business.

Key strategies for consent management, data modeling and non-cookie measurement techniques in a privacy-first world.

There is this SEO scam going around where scammers are saying you pay Google to fix your rankings in Google Search. All you need to do is prepay them and Google will…

Company Overview: Elloe AI is a pioneering artificial intelligence company dedicated to delivering innovative solutions across various sectors such as healthcare, finance, and education. Our mission is to foster a more prosperous…

Google Search had an incredibly volatile month of July and it ended the month with a huge bang. The volatility in the Google Search results yesterday, July 31st, going into today, August…

SEO Director, Content Planning As a member of our Content Studio, the SEO Director (Content Planning) is responsible for developing, implementing, and reporting on the progress of SEO content strategies that enhance…

Blavity, Inc. is a venture-funded media and technology company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network…

The role We are a fast-growing startup that’s hiring a freelance SEO editor/writer to help us publish a large-volume of blog content for a professional services audience (e.g., accountants, mortgage brokers, insurance…

Microsoft said this “combines the power of LLMs and SLMs with Bing’s search results to generate a more delightful and efficient UX layout.”

For any founders or managers navigating go-to-market, strategy and org structure, this is the episode for you.

Say Goodbye to those Pesky Customer-Facing Workflow Data Silos

Google is making a significant investment in AI-driven advertising innovations, while navigating privacy concerns.

Google Search is testing using AI Overviews to provide video descriptions in the Google Search results. When you click to expand some videos, Google may overlay the video and its description directly…

Bing is testing placing the related searches at the top of the search results page, directly under the search bar. The searches are exactly what you would see in the bottom but…

The investigation into Google’s user consent practices for ad profiling could threaten its ability to link user data across its services.

Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more.

Great news—the last of our three, search-focused features in SparkToro V2 has finally launched. It’s called Ranking Pages and you can now find it in the

Google Business Profiles can include consumer alerts on them, which will notify those viewing your local listing on Google about a possible violation or suspension of spam. These alerts can show a…

The EU wants more information on recommender systems and ad transparency, signaling potential shifts in ecommerce advertising landscape.

The auto-migration of location extensions to assets expands advertisers’ options for displaying location information in their ads.

Rand Fishkin has come out with his 2024 edition of the Google zero click study and it shows that in the US, zero clicks are now at 58.5%, which is down from…

As of right now, Google Search Console is having a significant delay with its Performance reports and some are wondering why the status of the delay is not in the Google Search…

As you may remember, Google Ads requires political ads to disclose if the content, images or other assets in any way used synthetic content (i.e. AI content). Now Google Ads seems to…

Drive exponential growth by facilitating cohesion between marketing data and the development of high-level business strategy.

Adding content to your webpages which attempts to perform prompt injection is against Bing’s guidelines.

Google’s recent UI changes have made TOFU opportunities less effective than ever. Here’s why and how MOFU content can fill the gap.

This week, Google completed the rollout of the June 2024 spam update over a 7-day period. Google has dropped its continuous scroll interface for the search results. Google is testing placing link…

How can we reposition SEO as being the foundation of a good website, and not something you can just turn on and forget? Learn more about how to communicate the value of…

So unterstützt Du unser Team Du bist für unsere Bestandskund:innen hinsichtlich strategischer und operativer SEO Beratung verantwortlich Dabei analysierst und kommunizierst Du eigenständig strategische und technische Optimierungsmaßnahmen Du identifizierst proaktiv SEO Potentiale…

At Unity, we are rapidly growing our strategic partnerships with a variety of industry leaders. We offer additional opportunities for creators and developers to choose from, ultimately enabling developer success. As our…

Graphite is a technology-enabled growth agency that helps fast growing companies like Masterclass, Notion, and BetterUp unlock sustainable revenue through content and SEO. We’re obsessed with impact— it’s foundational to who we…

Google has always said that having pages that serve a 404 status code is normal; most sites have them, and when a page does not exist on your site, and someone tries…

AUFGABENSCHWERPUNKTE Als Teil unseres Marketing Technology Teams arbeitest du an der Planung und Umsetzung von erfolgreichen Digital Analytics Konzepten für unsere verschiedenen Kunden von SMB bis Enterprise Dabei wendest du dein spezialisiertes Know-how in…

Embedding YouTube ads directly into video streams makes them indistinguishable from content, neutralizing ad blockers.

Starting a new client partnership? Follow these steps to absolutely nail the critical kickoff meeting from preparation to follow-up.

27 examples (with actual prompts) of how product managers are using Perplexity today

Apple held its WWDC event yesterday and while I found Craig Federighi’s helmet used for jumping out of the airplane in the Apple skydiving suit to be super entertaining, Apple ended with…

With Google’s impending expansion of AI Overviews in Search results, advertisers must implement tactics to stay competitive.

Google’s AI Overviews (when it was known as Search Generative Experience in Labs) once showed 84% of the time.

Danny Sullivan, Google’s Search Liaison, said on X, “you or anyone who shares constructive feedback about our results should not feel like we’d be upset with them.” He went on to explain…

Understand the unique dynamics of PPC campaigns for lead gen vs. ecommerce, plus how to combat lead fraud, monitor micro KPIs and more.

Google is testing showing the first people also ask link, as opened by default. So you don’t need to click on it to reveal the snippet within the first people also ask…

Google said only one in every 7 million unique queries resulted in a Google policy violation.

It’s a three-part process.

Learn to set up clean A/B tests using Google Ads’ ad variations feature and get ideas for high-impact tests to run.

Google Business Profiles can now show you why your uploaded products were rejected by the system. I guess previously Google did not do this but now Google can show you the reason…

Google Images lets you upload an image, and then it may show you an option to “see exact matches.” This essentially will show you all the locations where the image is found…

Discover how to leverage AI to uncover unanswered questions in your content, helping you enhance and improve it.

55% of consumers believe generative AI search engines could make it easier to discover products and services.

Did you know Google Ads has a referral or affiliate program. Where you can refer Google Ads a new advertiser and you will earn $250 in ad credits in Google Ads. I…

This will very likely lead to even more traffic sent by Google Search to Reddit.

Most brands are getting author E-E-A-T wrong. Here’s a pragmatic approach to leveraging and showcasing true subject matter expertise.

After a few days of calm Google weather, we are now seeing a spike in volatility, fluctuations and SEO chatter around Google search ranking movement. It is somewhat early on but I…

Google and Bing both encourage sites to include accurate lastmod dates within sitemap files.

Learn how to defend your “moat,” capitalize on your earned authority and avoid common pitfalls that can tank your hard-won SEO success.

What good is winning the algorithm if you’ve lost the human? What would happen if you were OK with sacrificing a high ranking to get more people to thank you for how…

For the past few months we have covered the vocal and visual complaints around Google Search not showing image thumbnails for recipe search results and other search results that generally have image…

At EssenceMediacom we want to eradicate inequity. We don’t tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity…

Moving to a new domain, changing your CMS or merging sites? Learn best practices for a seamless site migration that boosts search visibility.

Your no-nonsense introduction to using generative AI for faster, better SEO.

Follow these steps to appeal your GBP suspension and increase your chances of getting reinstated on Google Maps and local search results.

Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability.

Danny Sullivan, Google’s Search Liaison, posted on X explaining the differences between algorithm updates, like core updates, and then data refreshes, the data that goes into those ranking systems. This is actually…

I have one rule before I ever pitch myself to join someone’s podcast or YouTube show, write a guest post for someone’s blog, or present at someone’s

Danny Sullivan, Google’s Search Liaison, made it crystal clear that the site reputation abuse policy has zero to do with linking. This means that who you link to and/or who links to…

How to turn keywords into traffic and rankings for your website.

Hi there! The Semrush Program Management & Growth department is on the lookout for a seasoned SEO Content Manager to join our team. In this role, you’ll be the driving force behind…

Google Search seems to be testing showing only local listings from Google Business Profiles for many “near me” types of queries. So when you search for [dentist near me] or [indian food…

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone…

Hamilton is one of the world’s leading experts on business strategy and the author of the seminal book 7 Powers: The Foundations of Business Strategy.

Learn how a strategic approach to social media can help brands drive significant bottom-line results

Apple Business Connect now lets you add links to your local listings that show up in Apple Maps. This is under the “actions” section that enables customers to order food, buy tickets,…