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Google Local Review Replies Not Displaying

07/22/26
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR

A new bug in Google Business Profiles is causing review replies to not display when users are logged in, although they may appear in incognito mode. Google is aware of the issue, which is affecting many users, and has been notified.

Key Developments

  • Review replies are not visible when users are logged into Google Business Profiles.
  • Replies may be visible in incognito mode or when logged out.
  • Google Product Experts have confirmed the issue as a bug.
  • Google has been informed of the problem, which follows a recent fix for a similar issue with reviews not displaying.

Optimixed Analysis

The current bug with Google Business Profiles suggests a technical issue affecting the visibility of review replies, potentially impacting user engagement and business reputation management. The fact that replies can be seen in incognito mode but not when logged in indicates a possible user interface or permissions glitch. This follows a recent similar issue, raising questions about the stability of Google’s review systems. Businesses should be aware of this visibility discrepancy and monitor for updates from Google on a resolution.

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