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Local SEO

Strategies for optimizing visibility for businesses within specific geographic locations.

Associate Director of SEO ~ Overdrive Interactive ~ In-Office (Boston, US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/11/24

10K Signing Bonus! Associate Director of SEO General Description The Associate Director of SEO is a seasoned SEO professional and digital marketing strategist. In this senior level leadership position, you are responsible…

Daily Search Forum Recap: September 5, 2024

Source: Search Engine Land

By: Anu Adegbola

12/10/24

Here is a recap of what happened in the search forums today…

Google Says It Does Not Count Words Or Links On Your Blog Posts

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

12/04/24

We know Google has told us for many years that word count is not a thing, Google doubled down on it last year. Google’s John Mueller reiterated that over the weekend saying…

Unveiling the New Moz Local: An All-in-One Local SEO Solution

12/04/24

The recent release of the updated Moz Local provides a comprehensive solution for managing location data and optimizing local SEO with its enhanced interface and new features.

Adtech antitrust trial judge blasts Google’s business practices

Source: moz (en-US)

12/03/24

The Google antitrust trial’s early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.

From dysfunction to high performance: A model for agency success

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/02/24

Identify and overcome team dysfunctions within your agency, ensuring all teams operate at their highest potential.

SEO Team Supervisor ~ LeadVenture ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/29/24

About Us LeadVenture is the market-leading SaaS provider of digital retailing, eCommerce, digital marketing and eCatalog solutions for dealerships across 12 industry verticals including powersports, marine, RV, pre-owned auto, agriculture and more. We host more than 20,000 dealership online storefronts with numerous layered apps such as inventory management, lead management, email marketing, eCommerce and many more. These digital…

SEO Strategist ~ Stash ~ $95.2k-$142.8k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/29/24

Stash is an investing app dedicated to empowering people to invest and build better lives. Stash’s plans—starting at just $3 a month—unlock access to a suite of simple, automated solutions designed to…

SEO Coordinator ~ 1point21 Interactive ~ $45k-$50k ~ In-Office (San Diego, US)

Source: Screaming Frog

By: Mark Porter

11/27/24

Description 1point21 Interactive is a full service digital marketing agency providing web design, development and digital marketing services. Not only are we looking for someone with the right skillset, but equally important…

6 Underrated Keyword Research Methods — Whiteboard Friday

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/27/24

15% of searches in Google every day are new, how can you get ahead of the curve? In this episode, Sofia takes you through six underrated methods to enrich your keyword lists.

SEO Site Manager ~ Frasers Group ~ In-Office (Shirebrook, UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/26/24

Company Description At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader…

Is using AI-generated content for SEO plagiarism?

Source: Search Engine Land

By: Claudia Tomina

11/20/24

Learn the process of AI content generation, nature of plagiarism and ethical considerations surrounding the use of AI in creative fields.

Google Top Stories Showing Less Top Stories For Political Figures?

Source: Search Engine Land

By: Barry Schwartz

11/19/24

Google Search changed how many stories it shows for political figures recently. Now Google shows the two by two top stories grid in search for searches on Harris, Trump and other political…

Google Search Snippets With “You May Like” Label

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/15/24

Google is testing a new label for its search results snippets, this one is named “you may like.” I am not sure how Google knows you may like this search result snippet,…

Keyword Relevance: What It Is, and How to Demonstrate It to Google

Source: Search Engine Land

By: Barry Schwartz

11/14/24

Keyword relevance ensures that the search results Google displays are closely related to the users’ search queries. Learn how to make more relevant content.

Daily Search Forum Recap: August 6, 2024

Source: Search Engine Land

By: Miriam Ellis

11/13/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The DOJ ruled Google is…

How To Achieve SEO Success With Your Audits And As An SEO Auditor – SEOSLY

Source: moz (en-US)

11/12/24

Learn how to be successful in your SEO audits and as an SEO auditor with my long-awaited SEO Audit Mastery course. SEO success awaits!

Google Ads Click-To WhatsApp Message Assets

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/11/24

Google Ads lets you set up message assets to click-to WhatsApp for some advertisers. Message assets allow you to configure an ad asset or button with your responsive search ads in Google…

Announcing Lenny and Friends Summit 🙌

Source: Search Engine Land

By: Anu Adegbola

11/08/24

A one-day in-person event for senior product leaders

Enhancing Local Business Visibility: Bing’s New Knowledge Panel Design

11/06/24

Microsoft is experimenting with a newly designed local knowledge panel for specific brands on Bing. The updated panel features a card-like interface with enhanced visual elements such as company photos, third-party reviews, and an integrated map, aiming to improve user experience and offer more comprehensive local business information.

Can’t keep up? 3 timeless ways to future-proof SEO

Source: Search Engine Land

By: Adam Heitzman

11/05/24

Uncover the power of brand-driven SEO, integrated marketing efforts and a focus on high-quality traffic for long-term success.

Yelp expands ad offerings for national brands and advertisers

Source: Search Engine Land

By: Harley Helmer

11/04/24

Yelp’s new features include expanded lead generation tools, enhanced ad formats and more.

Google’s ‘Learn Something Specific’ Update for Business Profiles

11/04/24

Google is testing a new feature for Google Business Profiles, replacing the existing question and answer box with a “Learn Something Specific” format. This update aims to enhance user engagement by encouraging more focused inquiries and providing more precise answers. This trial could impact how businesses interact with customers and how information is shared on local search listings.

How Google’s New Local Search Features Can Elevate Your Business Visibility

11/03/24

Google is experimenting with new local search functionalities aimed at improving user experience and engagement. These include “Discover more places” within the local finder and “Explore places nearby” integrated into the web search interface, offering users innovative ways to uncover local businesses and points of interest.

7 strategies to maximize your AI-powered search market share

Source: Search Engine Land

By: Elizabeth Rule

11/01/24

Navigate the new frontier of AI-powered search and equip your brand with essential strategies to thrive today and beyond.

Google’s Advice On Understanding If Your SEO Team Is Doing Their Job

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/01/24

Google’s John Mueller laid out a few ways to determine if your SEO team is doing the actual work they promised to deliver. While trusting your SEO team is important, John said…

Google Says ccTLDs & Language Do Help You Rank Better In Local Country Region

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/01/24

Gary Illyes from Google said in the latest Google SEO office hours that using a ccTLD and the localized language on your page and website does help you rank a little better…

Daily Search Forum Recap: July 15, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/29/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said it will host…

Google Search Console now lets you set your shipping and return policies

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/28/24

Search Console shipping and return settings take precedence over other methods, like structured data.

Ranking For Unrelated Keywords In Google Search? Make Your Titles & Content Clearer

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/24/24

Have you ever had a site that ranks for unrelated keywords, queries you do not want to rank for? John Mueller from Google said if you do, maybe you should make your…

SEO Reporting for Agencies (With Real Report Examples)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/21/24

How to build better reporting processes (and earn happier clients).

Google Testing AI Overview Link Cards To Top

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/18/24

Google is testing placing the link cards at the top of the AI Overviews box within Google Search. Instead of having them deep at the bottom, they are being tested at the…

Director, SEO – The SEOFOMO Hub

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/16/24

Docebo, a leader in the LMS category is seeking a highly skilled Director of SEO to join our team and scale organic growth. You will be responsible for developing and implementing effective…

UTM Tagging for Google Business Profile — Whiteboard Friday

Source: Search Engine Land

By: Anu Adegbola

10/10/24

In this Whiteboard Friday, learn about UTM tagging for Google Business Profiles with Claire Carlile Rees.

Key ad platform updates of 2024 (so far): A B2B marketer’s review

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/10/24

Dive into the biggest ad-related releases of 2024 to date from Google, LinkedIn, Meta and Microsoft and their significance to B2B campaigns.

Local Brand Loyalty Takeaways From That Time Ace Hardware Was Trending

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/09/24

Study the Ace Hardware playbook and build an experience at the local business you’re running or marketing that customers love to remember, share, and even champion!

3 PPC KPIs to track and measure success

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/04/24

Leverage valuable Google Ads metrics like conversion rate, impression share and lifetime value for deeper PPC insights and opportunities.

Google Search now supports return policy markup at the organization-level

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/04/24

A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level.

Instagram tests unskippable video ads in main feed

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/27/24

Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed.

Google won’t index sites that do not work on mobile devices after July 5th

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/27/24

So now, the mobile-first indexing initiative is really done – 7.5 years later.

How SEO moves forward with the Google Content Warehouse API leak

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/25/24

Addressing common questions, critiques and concerns following the massive Google Search leak and how your approach to SEO should change.

AI Overview’s Dangerous Fails + a Life Lesson

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/20/24

AI Overviews is meant to quickly deliver information to searchers, but it is delivering misinformation that ranges from plain bizarre to perilous to public health. Miriam rounds up some of the oddest…

Your guide to Google Analytics 4 attribution

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/20/24

Understand how attribution in GA4 works – session, user, and event scopes, modeled and blended data, and much more.

Google visual storytelling advances for YouTube, Discover, Gmail 

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/17/24

Google expands visually immersive ad formats across YouTube, Discover, and Gmail, including new YouTube Shorts ad formats.

On saying no

Source: Search Engine Land

By: Sherry Bonelli

09/16/24

Strategies, templates, and advice on how to stay focused while still being kind

Off-Page SEO Specialist ~ Infinity Sales Group ~ $65k-80k ~ Boca Raton, Florida (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/11/24

The Business ISG is a 100% U.S.-based performance-propelled digital marketing agency specializing in new customer acquisition across multiple verticals. Headquartered in Boca Raton, Florida, ISG partners with major global brands to drive…

New Google Search AI features to help you plan, research and learn

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/11/24

New features include AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask with video feature.

The art of the pivot, part 2: How, why and when to pivot

Source: Search Engine Land

By: Anu Adegbola

09/10/24

Help for your “pivotal” decision

5 mistakes to avoid when adding new ecommerce channels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/10/24

Learn how to avoid missteps that can stifle growth, waste valuable resources, and even lead to account suspensions.

False: Google Auditing 25% Of Google Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/04/24

The Google Ads Liaison, Ginny Marvin, said the rumors of Google auditing 25% of Google Ads accounts are false. She wrote, “The rumor about Google auditing 25% of Google Ads accounts on…

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