Skip to content

Today’s SEO & Digital Marketing News

Where SEO Pros Start Their Day

Menu
  • SEO News
  • AI & LLM
  • Technical SEO
  • JOBS & INDUSTRY
Menu

Local SEO

Strategies for optimizing visibility for businesses within specific geographic locations.

Google Local Service Ads Opts Advertisers Into Booking Links

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/26/25

Google has sent out an email to its Google Local Service Ads advertisers, notifying them that they are now letting searchers use a booking link to schedule an appointment or service, when…

Local SEO Specialist (Contractor) ~ Whiteboard Marketing ~ Remote (US)

Source: SEO Contractor Jobs – SEOjobs.com

By: SEOJobs

02/06/25

Freelance Position | Remote (EST/CST) Whiteboard Marketing, a specialized dental marketing agency, seeks an experienced Google Business Profile specialist to drive local visibility and patient acquisition for our dental clients. The ideal…

Product studio now available within Google Business Profiles

Source: Search Engine Land

By: Barry Schwartz

02/03/25

When you manage your products within your local listings, you can now use Google Product Studio to change the background scenes.

How to use SEO to enhance your visibility within a specific geographic area

Source: Search Engine Land

By: Gemma Fontané

01/30/25

Use these geotargeted tactics to optimize your site for local audiences and stand out in regional searches.

Google Business Profiles Batch Price Editing & Moving Restaurant Menu Items

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/30/25

We recently covered how you can now drag and drop menu items for your restaurant in your Google Business Profiles. But Google also seemed to add the ability to move menu items…

Sr. SEO Analyst ~ LegalZoom ~ $104.6-135.6k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/28/25

​​About LegalZoom We’re here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of…

🧠 Community Wisdom: Making time to work on nonessential features, the role of principal product manager, doing B2B product surveys, transitioning from startup to enterprise product dev, and more

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/28/25

Community Wisdom 204

Google testing expandable product ads carousal

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/24/25

Google is testing expandable ads which could change how users interact with ads and impact advertiser strategies for visibility and engagement.

SEO Specialist ~ DashClicks ~ In-Office (Fort Lauderdale, US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/22/25

We are looking for a creative and expert SEO specialist, who will identify strategies, techniques, and tactics to increase the number of visitors to a website and obtain a high-ranking placement on…

Microsoft Unshipped 27 Bing Search Features

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/22/25

Did you know that Bing removed dozens of features? 27 Bing featured were “unshipped” according to the new CEO of Bing, Mustafa Suleyman, said on X. He wrote, “Simplicity is one of…

SEO Analyst ~ Townsquare Interactive ~ In-Office (Charlotte, US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/09/25

SEO Analyst Townsquare Interactive **This position requires you to work in our Charlotte Uptown office** About Townsquare Interactive: At Townsquare Interactive, we specialize in empowering small and medium-sized businesses to thrive. Our…

The Best SEO and Digital Marketing Podcasts in 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/02/25

SEO Specialist ~ TRADER Corporation ~ Hybrid (Toronto, CAN)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/27/24

TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of AutoTrader.ca, AutoSync and Dealertrack Canada. AutoTrader.ca (AutoHebdo.net in Quebec) offers the largest inventory…

Daily Search Forum Recap: September 17, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/20/24

Here is a recap of what happened in the search forums today…

Google Updates Its Google Crawlers and Fetchers Documentation

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/24

Google has completely reorganized its crawlers and user-triggered fetchers documentation. It used to be all on one page and now it is in several pages. Most of the changes were just moving…

Google tightens verification for lawyers in Local Services Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/16/24

Google’s new ID verification requirement for lawyers using LSAs aims to combat fraud but may pose challenges for some businesses.

Associate Director of SEO ~ Overdrive Interactive ~ In-Office (Boston, US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/11/24

10K Signing Bonus! Associate Director of SEO General Description The Associate Director of SEO is a seasoned SEO professional and digital marketing strategist. In this senior level leadership position, you are responsible…

Daily Search Forum Recap: September 5, 2024

Source: Search Engine Land

By: Anu Adegbola

12/10/24

Here is a recap of what happened in the search forums today…

Google Says It Does Not Count Words Or Links On Your Blog Posts

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

12/04/24

We know Google has told us for many years that word count is not a thing, Google doubled down on it last year. Google’s John Mueller reiterated that over the weekend saying…

Unveiling the New Moz Local: An All-in-One Local SEO Solution

12/04/24

The recent release of the updated Moz Local provides a comprehensive solution for managing location data and optimizing local SEO with its enhanced interface and new features.

Adtech antitrust trial judge blasts Google’s business practices

Source: moz (en-US)

12/03/24

The Google antitrust trial’s early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.

From dysfunction to high performance: A model for agency success

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/02/24

Identify and overcome team dysfunctions within your agency, ensuring all teams operate at their highest potential.

SEO Team Supervisor ~ LeadVenture ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/29/24

About Us LeadVenture is the market-leading SaaS provider of digital retailing, eCommerce, digital marketing and eCatalog solutions for dealerships across 12 industry verticals including powersports, marine, RV, pre-owned auto, agriculture and more. We host more than 20,000 dealership online storefronts with numerous layered apps such as inventory management, lead management, email marketing, eCommerce and many more. These digital…

SEO Strategist ~ Stash ~ $95.2k-$142.8k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/29/24

Stash is an investing app dedicated to empowering people to invest and build better lives. Stash’s plans—starting at just $3 a month—unlock access to a suite of simple, automated solutions designed to…

SEO Coordinator ~ 1point21 Interactive ~ $45k-$50k ~ In-Office (San Diego, US)

Source: Screaming Frog

By: Mark Porter

11/27/24

Description 1point21 Interactive is a full service digital marketing agency providing web design, development and digital marketing services. Not only are we looking for someone with the right skillset, but equally important…

6 Underrated Keyword Research Methods — Whiteboard Friday

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/27/24

15% of searches in Google every day are new, how can you get ahead of the curve? In this episode, Sofia takes you through six underrated methods to enrich your keyword lists.

SEO Site Manager ~ Frasers Group ~ In-Office (Shirebrook, UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/26/24

Company Description At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader…

Is using AI-generated content for SEO plagiarism?

Source: Search Engine Land

By: Claudia Tomina

11/20/24

Learn the process of AI content generation, nature of plagiarism and ethical considerations surrounding the use of AI in creative fields.

Google Top Stories Showing Less Top Stories For Political Figures?

Source: Search Engine Land

By: Barry Schwartz

11/19/24

Google Search changed how many stories it shows for political figures recently. Now Google shows the two by two top stories grid in search for searches on Harris, Trump and other political…

Google Search Snippets With “You May Like” Label

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/15/24

Google is testing a new label for its search results snippets, this one is named “you may like.” I am not sure how Google knows you may like this search result snippet,…

Keyword Relevance: What It Is, and How to Demonstrate It to Google

Source: Search Engine Land

By: Barry Schwartz

11/14/24

Keyword relevance ensures that the search results Google displays are closely related to the users’ search queries. Learn how to make more relevant content.

Daily Search Forum Recap: August 6, 2024

Source: Search Engine Land

By: Miriam Ellis

11/13/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The DOJ ruled Google is…

How To Achieve SEO Success With Your Audits And As An SEO Auditor – SEOSLY

Source: moz (en-US)

11/12/24

Learn how to be successful in your SEO audits and as an SEO auditor with my long-awaited SEO Audit Mastery course. SEO success awaits!

Google Ads Click-To WhatsApp Message Assets

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/11/24

Google Ads lets you set up message assets to click-to WhatsApp for some advertisers. Message assets allow you to configure an ad asset or button with your responsive search ads in Google…

Announcing Lenny and Friends Summit 🙌

Source: Search Engine Land

By: Anu Adegbola

11/08/24

A one-day in-person event for senior product leaders

Enhancing Local Business Visibility: Bing’s New Knowledge Panel Design

11/06/24

Microsoft is experimenting with a newly designed local knowledge panel for specific brands on Bing. The updated panel features a card-like interface with enhanced visual elements such as company photos, third-party reviews, and an integrated map, aiming to improve user experience and offer more comprehensive local business information.

Can’t keep up? 3 timeless ways to future-proof SEO

Source: Search Engine Land

By: Adam Heitzman

11/05/24

Uncover the power of brand-driven SEO, integrated marketing efforts and a focus on high-quality traffic for long-term success.

Yelp expands ad offerings for national brands and advertisers

Source: Search Engine Land

By: Harley Helmer

11/04/24

Yelp’s new features include expanded lead generation tools, enhanced ad formats and more.

Google’s ‘Learn Something Specific’ Update for Business Profiles

11/04/24

Google is testing a new feature for Google Business Profiles, replacing the existing question and answer box with a “Learn Something Specific” format. This update aims to enhance user engagement by encouraging more focused inquiries and providing more precise answers. This trial could impact how businesses interact with customers and how information is shared on local search listings.

How Google’s New Local Search Features Can Elevate Your Business Visibility

11/03/24

Google is experimenting with new local search functionalities aimed at improving user experience and engagement. These include “Discover more places” within the local finder and “Explore places nearby” integrated into the web search interface, offering users innovative ways to uncover local businesses and points of interest.

7 strategies to maximize your AI-powered search market share

Source: Search Engine Land

By: Elizabeth Rule

11/01/24

Navigate the new frontier of AI-powered search and equip your brand with essential strategies to thrive today and beyond.

Google’s Advice On Understanding If Your SEO Team Is Doing Their Job

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/01/24

Google’s John Mueller laid out a few ways to determine if your SEO team is doing the actual work they promised to deliver. While trusting your SEO team is important, John said…

Google Says ccTLDs & Language Do Help You Rank Better In Local Country Region

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/01/24

Gary Illyes from Google said in the latest Google SEO office hours that using a ccTLD and the localized language on your page and website does help you rank a little better…

Daily Search Forum Recap: July 15, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/29/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said it will host…

Google Search Console now lets you set your shipping and return policies

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/28/24

Search Console shipping and return settings take precedence over other methods, like structured data.

Ranking For Unrelated Keywords In Google Search? Make Your Titles & Content Clearer

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/24/24

Have you ever had a site that ranks for unrelated keywords, queries you do not want to rank for? John Mueller from Google said if you do, maybe you should make your…

SEO Reporting for Agencies (With Real Report Examples)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/21/24

How to build better reporting processes (and earn happier clients).

Google Testing AI Overview Link Cards To Top

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/18/24

Google is testing placing the link cards at the top of the AI Overviews box within Google Search. Instead of having them deep at the bottom, they are being tested at the…

Director, SEO – The SEOFOMO Hub

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/16/24

Docebo, a leader in the LMS category is seeking a highly skilled Director of SEO to join our team and scale organic growth. You will be responsible for developing and implementing effective…

UTM Tagging for Google Business Profile — Whiteboard Friday

Source: Search Engine Land

By: Anu Adegbola

10/10/24

In this Whiteboard Friday, learn about UTM tagging for Google Business Profiles with Claire Carlile Rees.

Posts pagination

Previous 1 … 3 4 5 … 7 Next

Filter Posts






Latest Headlines & Articles
  • Digital Marketing Manager I (SEO/SEM, PR)
  • If SEO is rocket science, AI SEO is astrophysics
  • TikTok Adds New Ad Types for Entertainment Marketers
  • Russia Blocks WhatsApp, Facebook and Instagram Access
  • How social discovery shapes AI search visibility in beauty
  • Elon Musk Outlines X’s Progress and Future Plans
  • “Engineers are becoming sorcerers” | The future of software development with OpenAI’s Sherwin Wu
  • Law Firm Digital Marketing Manager (Content, SEO/SEM)
  • LinkedIn Shares Insights into Evolving Professional AI Usage
  • Local SEO sprints: A 90-day plan for service businesses in 2026

February 2026
M T W T F S S
 1
2345678
9101112131415
16171819202122
232425262728  
« Jan    

ABOUT OPTIMIXED

Optimixed is built for SEO professionals, digital marketers, and anyone who wants to stay ahead of search trends. It automatically pulls in the latest SEO news, updates, and headlines from dozens of trusted industry sources. Every article features a clean summary and a precise TL;DR—powered by AI and large language models—so you can stay informed without wasting time.
Originally created by Eric Mandell to help a small team stay current on search marketing developments, Optimixed is now open to everyone who needs reliable, up-to-date SEO insights in one place.

©2026 Today’s SEO & Digital Marketing News | Design: Newspaperly WordPress Theme