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Local SEO

Strategies for optimizing visibility for businesses within specific geographic locations.

Google AI Review Summaries In Local Knowledge Panels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/03/25

Last November, Google began using AI to generate review summaries in Google Maps. Well, now they seem to be showing up in the local knowledge panels on the right side of the…

Google working on restoring Local Service Ads advertiser console

Source: Search Engine Land

By: Barry Schwartz

04/02/25

Advertisers have been complaining all day about being unable to manage their LSAs.

Google Local Questions & Answers Feature Disappears

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/02/25

It seems the Google Search local feature that showed Questions and answers on local panels is no longer working for most businesses. I know Google disabled them in India, but they worked…

Rebranding Your Business | Checklist for Google My Business & Local Search

Source: Sterling Sky Inc

By: Joy Hawkins

04/02/25

Changing your business name is something that happens a lot with local search. Here are the places that you need to update online to help transition to a new name in Google…

The Smart Way to Expand in a Large City Without Hurting SEO

Source: Sterling Sky Inc

By: Joy Hawkins

03/31/25

Expanding your business to a new location? Optimizing for one location is simple, but things get tricky when you open multiple locations in the same city. Here’s how we helped a home…

Google Business Profiles Your Edit Was Not Approved Bug

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/31/25

Google Business Profile edits may have a bug or some sort of glitch. A number of local SEOs are reporting seeing the message, “Your edit was not approved” when trying to make…

Does the Service Area in Your Google Business Profile Impact Ranking? – Sterling Sky Inc

Source: Sterling Sky Inc

By: Colan Nielsen

03/31/25

Sterling Sky’s Colan Nielsen tests whether setting a service area in your Google My Business listing affects your organic or maps ranking. Read on to find the scoop!

Local SEO for Car Dealerships – Automotive Local SEO – Local SEO Strategies and Tactics for Car Dealerships – SEO for Car Dealership – Auto Dealer SEO

Source: Sterling Sky Inc

By: Colan Nielsen

03/30/25

Are you seeking guidance on enhancing your automotive local SEO? Look no further! Our dedicated team specializes in SEO for car dealerships, delivering tailored solutions to elevate your online presence. With our…

Google Local Knowledge Panel Promotion Clipable Coupons

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/28/25

We’ve seen the clipable coupons within the search results for several years now and in store listings and many places, but have we seen them in local knowledge panels? Maybe, I am…

📸 Get Noticed Using Image Next To Google Search Result In Local Mobile Search! Image-Enhanced Results on Google Mobile SERPs – Click Now!”

Source: Sterling Sky Inc

By: Joy Hawkins

03/28/25

Discover Sterling Sky’s latest insights into optimizing images for mobile search results. Explore our findings on image visibility in Google’s mobile SERPs and unlock strategies for getting an image next to Google…

How to Interpret Google Business Profile Performance Metrics – Sterling Sky Inc

Source: Sterling Sky Inc

By: Joy Hawkins

03/26/25

Google Business Profile Performance metrics can be tough to interpret. In this article, we empower you with a breakdown of the metrics so you can strengthen your competitive advantage.

How geotagging photos affects Google Business Profile rank: Study

Source: Search Engine Land

By: Jake Hundley

03/25/25

How does geotagging photos affect local SEO? A 10-week study reveals surprising effects on ‘near me’ vs city-based Google ranking.

Google Local Service Ads Without Green Screened Checkmark

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/25/25

Google seems to be testing removing the green checkmark from the Local Service Ads. I was able to replicate this for the same query, and the same set of advertisers. In one…

Local SEO for Dentists: Boost Your Rankings with Dental SEO Services – SEO for Dental Offices

Source: Sterling Sky Inc

By: Colan Nielsen

03/24/25

Unlock the power of Local SEO for Dentists and drive more patients to your practice. Discover expert Dental SEO services designed to improve your online visibility and increase your practice’s growth!

The Quickest Local SEO Tip That Boosts Rankings

Source: Sterling Sky Inc

By: Joy Hawkins

03/21/25

Want a simple, high-impact Local SEO tip that takes 10 minutes to implement? This one change can boost local pack rankings significantly.

How to integrate GEO with SEO

Source: Search Engine Land

By: Christina Adame

03/19/25

Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition.

Google Business Profile Icon For Good For Kids

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/18/25

Labeling your Google Business Profile as kid-friendly is not new, but I don’t believe I have ever seen an icon that represents that within the Google Business Profile listing within Google Search….

Why website content won’t boost your Google Maps keyword rankings

Source: Search Engine Land

By: Chris Silver Smith

03/12/25

Blogging won’t improve your Google Maps rankings. Find out why this SEO myth persists and what strategies actually move the needle.

Google Business Profile Now Fully Associated With Local Service Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/07/25

Google sent out emails to Local Service Ads advertisers notifying them that their Google Business Profile accounts are not affiliated to your Local Service Ads account. That means your reviews will only…

Google Business Profiles Create QR Codes For Customer Reviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/04/25

Google added QR codes that you can give your customers to quickly leave you a review for your business on Google Search and Google Maps. This can be accessed in your Google…

Google Local Service Ads Opts Advertisers Into Booking Links

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/26/25

Google has sent out an email to its Google Local Service Ads advertisers, notifying them that they are now letting searchers use a booking link to schedule an appointment or service, when…

Local SEO Specialist (Contractor) ~ Whiteboard Marketing ~ Remote (US)

Source: SEO Contractor Jobs – SEOjobs.com

By: SEOJobs

02/06/25

Freelance Position | Remote (EST/CST) Whiteboard Marketing, a specialized dental marketing agency, seeks an experienced Google Business Profile specialist to drive local visibility and patient acquisition for our dental clients. The ideal…

Product studio now available within Google Business Profiles

Source: Search Engine Land

By: Barry Schwartz

02/03/25

When you manage your products within your local listings, you can now use Google Product Studio to change the background scenes.

How to use SEO to enhance your visibility within a specific geographic area

Source: Search Engine Land

By: Gemma Fontané

01/30/25

Use these geotargeted tactics to optimize your site for local audiences and stand out in regional searches.

Google Business Profiles Batch Price Editing & Moving Restaurant Menu Items

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/30/25

We recently covered how you can now drag and drop menu items for your restaurant in your Google Business Profiles. But Google also seemed to add the ability to move menu items…

Sr. SEO Analyst ~ LegalZoom ~ $104.6-135.6k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/28/25

​​About LegalZoom We’re here to make legal help accessible to all. LegalZoom transformed the legal industry with the launch of our online services and groundbreaking technology in 2001. Since then, millions of…

🧠 Community Wisdom: Making time to work on nonessential features, the role of principal product manager, doing B2B product surveys, transitioning from startup to enterprise product dev, and more

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/28/25

Community Wisdom 204

Google testing expandable product ads carousal

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/24/25

Google is testing expandable ads which could change how users interact with ads and impact advertiser strategies for visibility and engagement.

SEO Specialist ~ DashClicks ~ In-Office (Fort Lauderdale, US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/22/25

We are looking for a creative and expert SEO specialist, who will identify strategies, techniques, and tactics to increase the number of visitors to a website and obtain a high-ranking placement on…

Microsoft Unshipped 27 Bing Search Features

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/22/25

Did you know that Bing removed dozens of features? 27 Bing featured were “unshipped” according to the new CEO of Bing, Mustafa Suleyman, said on X. He wrote, “Simplicity is one of…

SEO Analyst ~ Townsquare Interactive ~ In-Office (Charlotte, US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/09/25

SEO Analyst Townsquare Interactive **This position requires you to work in our Charlotte Uptown office** About Townsquare Interactive: At Townsquare Interactive, we specialize in empowering small and medium-sized businesses to thrive. Our…

The Best SEO and Digital Marketing Podcasts in 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/02/25

SEO Specialist ~ TRADER Corporation ~ Hybrid (Toronto, CAN)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/27/24

TRADER Corporation is a trusted Canadian leader in online media, dealer and lender services. The company is comprised of AutoTrader.ca, AutoSync and Dealertrack Canada. AutoTrader.ca (AutoHebdo.net in Quebec) offers the largest inventory…

Daily Search Forum Recap: September 17, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/20/24

Here is a recap of what happened in the search forums today…

Google Updates Its Google Crawlers and Fetchers Documentation

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/19/24

Google has completely reorganized its crawlers and user-triggered fetchers documentation. It used to be all on one page and now it is in several pages. Most of the changes were just moving…

Google tightens verification for lawyers in Local Services Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/16/24

Google’s new ID verification requirement for lawyers using LSAs aims to combat fraud but may pose challenges for some businesses.

Associate Director of SEO ~ Overdrive Interactive ~ In-Office (Boston, US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/11/24

10K Signing Bonus! Associate Director of SEO General Description The Associate Director of SEO is a seasoned SEO professional and digital marketing strategist. In this senior level leadership position, you are responsible…

Daily Search Forum Recap: September 5, 2024

Source: Search Engine Land

By: Anu Adegbola

12/10/24

Here is a recap of what happened in the search forums today…

Google Says It Does Not Count Words Or Links On Your Blog Posts

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

12/04/24

We know Google has told us for many years that word count is not a thing, Google doubled down on it last year. Google’s John Mueller reiterated that over the weekend saying…

Unveiling the New Moz Local: An All-in-One Local SEO Solution

12/04/24

The recent release of the updated Moz Local provides a comprehensive solution for managing location data and optimizing local SEO with its enhanced interface and new features.

Adtech antitrust trial judge blasts Google’s business practices

Source: moz (en-US)

12/03/24

The Google antitrust trial’s early proceedings have revealed scathing judicial criticism and potential evidence of misconduct.

From dysfunction to high performance: A model for agency success

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/02/24

Identify and overcome team dysfunctions within your agency, ensuring all teams operate at their highest potential.

SEO Team Supervisor ~ LeadVenture ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/29/24

About Us LeadVenture is the market-leading SaaS provider of digital retailing, eCommerce, digital marketing and eCatalog solutions for dealerships across 12 industry verticals including powersports, marine, RV, pre-owned auto, agriculture and more. We host more than 20,000 dealership online storefronts with numerous layered apps such as inventory management, lead management, email marketing, eCommerce and many more. These digital…

SEO Strategist ~ Stash ~ $95.2k-$142.8k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/29/24

Stash is an investing app dedicated to empowering people to invest and build better lives. Stash’s plans—starting at just $3 a month—unlock access to a suite of simple, automated solutions designed to…

SEO Coordinator ~ 1point21 Interactive ~ $45k-$50k ~ In-Office (San Diego, US)

Source: Screaming Frog

By: Mark Porter

11/27/24

Description 1point21 Interactive is a full service digital marketing agency providing web design, development and digital marketing services. Not only are we looking for someone with the right skillset, but equally important…

6 Underrated Keyword Research Methods — Whiteboard Friday

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/27/24

15% of searches in Google every day are new, how can you get ahead of the curve? In this episode, Sofia takes you through six underrated methods to enrich your keyword lists.

SEO Site Manager ~ Frasers Group ~ In-Office (Shirebrook, UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/26/24

Company Description At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader…

Is using AI-generated content for SEO plagiarism?

Source: Search Engine Land

By: Claudia Tomina

11/20/24

Learn the process of AI content generation, nature of plagiarism and ethical considerations surrounding the use of AI in creative fields.

Google Top Stories Showing Less Top Stories For Political Figures?

Source: Search Engine Land

By: Barry Schwartz

11/19/24

Google Search changed how many stories it shows for political figures recently. Now Google shows the two by two top stories grid in search for searches on Harris, Trump and other political…

Google Search Snippets With “You May Like” Label

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

11/15/24

Google is testing a new label for its search results snippets, this one is named “you may like.” I am not sure how Google knows you may like this search result snippet,…

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