Category: Local SEO

AI Overviews is meant to quickly deliver information to searchers, but it is delivering misinformation that ranges from plain bizarre to perilous to public health. Miriam rounds up some of the oddest AI overviews that have been spotted, explains why we’re being exposed to this feature and focuses…

Understand how attribution in GA4 works – session, user, and event scopes, modeled and blended data, and much more.

Google expands visually immersive ad formats across YouTube, Discover, and Gmail, including new YouTube Shorts ad formats.

Strategies, templates, and advice on how to stay focused while still being kind

The Business ISG is a 100% U.S.-based performance-propelled digital marketing agency specializing in new customer acquisition across multiple verticals. Headquartered in Boca Raton, Florida, ISG partners with major global brands to drive unique customer interactions through all digital touchpoints. Operating best-in-class marketing, sales, and IT divisions, ISG delivers industry-leading conversion rates to its partners. The…

New features include AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask with video feature.

Help for your “pivotal” decision

Learn how to avoid missteps that can stifle growth, waste valuable resources, and even lead to account suspensions.

The Google Ads Liaison, Ginny Marvin, said the rumors of Google auditing 25% of Google Ads accounts are false. She wrote, “The rumor about Google auditing 25% of Google Ads accounts on 1 May is inaccurate.”

Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.

Johnny Ho, co-founder and chief strategy officer, explains how he organizes his teams like slime mold, uses AI to build their AI company, and much more

Authority Brands Inc. headquartered in Columbia, MD is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ. ABOUT THE COMPANY Authority Brands Inc. headquartered in Columbia, MD is a leading provider of home…

Optimizing title tags is vital for boosting your visibility in Google’s SERPs. But you don’t have to worry about character limits. Here’s why.

Nilay Patel, editor-in-chief of the Verge posted a new article with the intent to both rank for [best printer] in Google Search, as well as mock Google for how he can game Google’s search rankings using AI-generated content, while throwing in some affiliate links. Google’s John Mueller responded saying, “People seem to really enjoy it.”

The platform’s updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada.

Fabrice Canel, the Principal Product Manager at Microsoft Bing, said, “Bing usage extends beyond what many search engine optimizers (SEOs) may realize.” He is basically saying that Bing Search is more important than most of us are giving them and maybe we should consider Bing more when it comes to investing in our efforts

Gary Illyes from Google posted on LinkedIn that his mission this year is to “figure out how to crawl even less, and have fewer bytes on wire.” He added that Googlebot should “be more intelligent about caching and internal cache sharing among user agents, and we should have fewer bytes on wire.”

The Senior Manager of SEO is a key role within the M3 USA Central Services Marketing team, responsible for driving tangible growth through effective and innovative search engine optimization strategies. This independent contributor will work closely with various M3 USA companies, demonstrating expertise in both technical and on-page SEO. The role requires a deep understanding…

Keyword clustering tools group keywords with the same or similar intent and tell you which keywords to target on the same page.

In this webinar, learn how to create landing pages that deliver seamless, personalized experiences end to end.

Google has unleashed tons of manual actions, search ranking penalties you can see within Google Search Console, after it released its search spam policy updates on Tuesday. The manual actions seemed to mostly have been distributed yesterday, Wednesday, March 6th, a day after Google announced the new spam policy changes.

Google announced the March 2024 core update has now started to roll out and that this core update will take up to a month to fully roll out because it has updates to a few systems within the core ranking system. Google’s Helpful content system is now also part of the core update. In addition,…

Advertisers will have the option to unpause cad groups but are advised to only do so if they expect impressions in the coming weeks.

There’s much more to gain than lose by embracing GPTBot. Explore three primary benefits of adopting OpenAI’s bot technology.

Google Search may have a bug in the European regions with hotel listings being hijacked by spammy sites. Google will show TripAdvisor, Hotels.com, Booking.com and other legit sites in its search results but when you click on those listings, you’re taken to a different site, a spammy site.

Master project management for in-house SEO teams and navigate the never-ending flow of SEO projects while supporting broader business goals.

The feature will be introduced to eight new markets in the coming weeks, including Canada, Australia, and the UK.

Yelp is prioritizing businesses within the Services categories this year, aiming to help generate more quality leads for advertisers.