Category: Local SEO

Yelp is prioritizing businesses within the Services categories this year, aiming to help generate more quality leads for advertisers.

Google seems to be testing aligning the logo to the left in some knowledge panels within the search results. Typically the logo would show up on the right top corner, but now Google is testing the logo at the left top corner.

Danny Sullivan, the Google Search Liaison, wrote on X, “Another thing to keep in mind is that some of the sites I’ve looked into, where someone thinks they have a helpful content issue — they’re fine.” Meaning, those sites may have seen competitors see a lift and jump up ahead of them but their traffic…

Get guidance for implementing display, video, search, shopping, and remarketing campaigns across the funnel to boost leads and sales.

The changes were introduced to make it easier for consumers to distinguish between ads and organic promotional messages.

Blending SEO and user experience is crucial. Learn how SEO plus user experience creates optimal search visibility and user satisfaction.

Advertisers can employ these new tools to optimize campaigns more effectively, resulting in improved performance and ROI.

Generative AI tools seem smart, but lack the wisdom and experience needed for effective SEO. Here’s why people still must be at the helm.

Google’s Danny Sullivan said on Friday, “We don’t confirm any of the things [page experience or core web vitals] as a direct ranking factor.” He added, “But to reiterate we look at many things not one thing and even the one thing might not be a direct ranking factor.”

Google might be having some weird bug with XML sitemap files that have hyphens within the final name. So if your sitemap file name is /sitemap-10.xml it will trigger a “couldn’t fetch” error, but using /sitemap10.xml with the same exact file will not trigger any errors.

Google Search on the mobile interface can show a store button with an arrow on it, that if you click on it, it overlays a filter to filter results by specific retailers and merchants. The store filter in general is not new, we’ve seen it before, but the way this is done on mobile, does…

Solutions script templates now appear in the Bulk Actions menu in Google Ads, making it more convenient to access this feature.

The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion.

I see signs of another unconfirmed Google Search ranking algorithm update. Right now, there is only one tool showing volatility, and that would be Semrush. The other tools are all relatively calm right now, but that can change later today and tomorrow. But I am also seeing a significant amount of chatter in the past…

Assess the potential traffic risk of Google’s SGE for your own site top queries with this checklist to copy. Check it out.

Google announced a number of significant changes to Assistant today. The majority of coverage so far has been surrounding the many things that will be discontinued.  With no fanfare, the blog post quietly stated that “the microphone icon will now trigger Search Results” from within the Google app. And also, that the microphone in the…

Google announced major changes to Google Assistant, removing close to 20 features and switching how the Google App works with the Google Assistant. This may be a win for Google Search, a loss for Google Assistant, or maybe AI will take over everything in the coming years?

Google has posted a clarification of what it calls its sensitive event policy under the Inappropriate content policy within Google Ads. This applies to Google Ads, Google Merchant Center, Google AdSense, Admob and more.

Learn how to fine-tune prompts for precision and relevance, enhancing the efficiency of your AI-generated content.

Glenn Gabe explains why lower-quality or unhelpful content that’s highly visible in the Google search results can be extremely dangerous.

Learn how Internal linking, a powerful tool for SEO, is pivotal in creating a navigable, user-friendly website for people with disabilities.

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This is the last SEO video recap of the year, and I covered a summary of all the confirmed Google algorithm updates in 2023. I also discussed the Christmas Google search ranking volatility we saw earlier this week. Bing Chat added favicons to links…

Google often shows images taken from websites and publishers like your sites in its search results. Would you prefer Google to show your image in search with attribution, or would you prefer Google to

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Learn why Google’s emphasis on entities makes brand visibility crucial for organic growth and how digital PR shapes the future of SEO.

For the past few days or so it seems that the Google Search Console API has been delayed. There has been complaints about this on social media and in the Google forums. It is not uncommon for Search

There was a complaint on X from a publisher who said Google is not showing details in the