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Strategies for optimizing visibility for businesses within specific geographic locations.

Interview With Mark Williams-Cook #67 – SEOSLY

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/17/24

Episode #67 of the SEO Podcast by #SEOSLY features Mark Williams-Cook, director at the digital agency Candour and creator of the SEO tool Also Asked.

Daily Search Forum Recap: December 5, 2023

Source: Search Engine Land

By: Grace Mante

04/10/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google expanded its video guidelines…

How to combine Google Ads with other channels to retarget, nurture and convert

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/05/24

Five tips for using Google Ads retargeting with email, organic traffic, cross-device tracking, direct mail, and social media.

Daily Search Forum Recap: November 29, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/03/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s November 2023 core update…

Google Search Console Currently Down (Back Up After 50 Minutes)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/29/24

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but…

Best of the Bot: Create a Facebook post promoting Black Friday deals

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/27/24

A human asks Search Engine Land’s ChatBot to create a Facebook post promoting a business’ Black Friday deals.

Google Ads is updating Location asset requirements

Source: Search Engine Land

By: Sherry Bonelli

03/25/24

The update will clarify which types of location assets are not allowed on Google Ads, helping advertisers better understand restrictions.

Daily Search Forum Recap: November 15, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/20/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing new ads…

Microsoft rebrands Bing Chat as Copilot

Source: moz (en-US)

03/20/24

Microsoft Bing will still provide a combined search and chat experience. It will now just be called Copilot instead of Bing Chat.

Google Analytics 4 can now be integrated with Salesforce Marketing Cloud

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/18/24

Integration is accessible to both GA4 standard and 360 properties for anyone who was previously using the same setup with UA 360.

Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/15/24

Discover actionable steps to ensure your GA4 is optimized for long-term tracking success, empowering you to make informed decisions and drive business growth.

Buckle Up: Google To Make Major Search Ranking Changes

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/14/24

Danny Sullivan, the Google Search Liaison, spoke at BrightonSEO in San Diego on Friday and while most of what he said was

SEO Analyst ~ Magenta Technologies ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/14/24

We are seeking a highly skilled and analytical SEO Analyst to join our technology company. As a SEO Analyst, you will play a crucial role in optimizing our website and online presence…

Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard – SparkToro

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/13/24

3 months ago, a dear friend’s agency closed for good. 2 months ago, another close friend had a round of layoffs at their firm. And in just the last two

The 2023 Content Marketing Report: See how AI is transforming the game

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/12/24

Get insights into AI, martech, and data-driven content marketing.

Interview With Ex-Googler Pedro Dias #65 – SEOSLY

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

03/11/24

Episode #65 of the SEO Podcast by #SEOSLY features Pedro Dias, an ex-Googler turned independent SEO consultant. Pedro shared so many insightful perspectives

Google Ads AI Asset Generation For Performance Max Rolling Out

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/11/24

Google is now rolling out the generative AI asset generation features for performance max Google Ads campaigns in the US. This allows you to let Google’s AI create headlines, descriptions, and images

How Danny Sullivan shares SEO issues with Google’s Search team

Source: Search Engine Land

By: Barry Schwartz

03/07/24

Part of job of the Search Liaison at Google is to share feedback on how to improve search.

Google Core Update Bug Resulted In Discover Traffic Issues – Now Fixed

Source: Search Engine Land

By: Barry Schwartz

03/05/24

Last night, Google confirmed a bug with the Google October 2023 core update that impacted Discover traffic for

The Evolution of AI and SEO: Adapting to New Search Behaviors

Source: Search Engine Land

By: Nicola Agius

03/04/24

Artificial Intelligence has been quietly transforming marketing for decades. In SEO it has been influencing results for a long time now. As search behaviors change, search engines innovate, meaning marketers and businesses…

Google: Keyword Stuffing Isn’t About The Number Of Times A Word Is Repeated

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/04/24

While Google has a clear definition of what keyword stuffing is on its spam policies page, Danny Sullivan, Google’s Search Liaison, explained that it is not about the number of times a…

Google Merchant Center Next Adds Google Business Profile Details

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/04/24

Google Merchant Center Next, its upgraded version of its Merchant Center platform, reportedly just gained integration with Google Business Profiles. Emmanuel Flossie reported,

Google Ads New Intrusive Popup Survey When Pausing A Campaign

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/01/24

Google Ads is now popping up a short survey asking you why you are pausing your ads campaign before you end up pausing it. Yes, this adds more unnecessary time to the…

4 ways to find unique content ideas from real-life insights

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/29/24

Find out how to create content that sets you apart from the competition using untapped sources. Here are four areas to explore.

The Pyramid Principle, 1-Slide Progress Update, Sprint Backlog

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/28/24

Monday Ideas – Edition #29

Search News Buzz Video Recap: Google Ranking Updates, Google On Unhelpful Content, Google Ads, Maps & More

Source: Search Engine Land

By: Barry Schwartz

02/27/24

Google may have had an unconfirmed Google search ranking update on October 25th and a new one this morning on the 27th. Google provided information on what it thinks is unhelpful content….

SEO Manager ~ Get It Recruit ~ $106k-$149k ~ Remote (US)

Source: moz (en-US)

02/26/24

At our company, we’re committed to transforming lives one task at a time. We’re a remote-first organization, with employees distributed across the US and EU. Our culture is defined by innovation, inclusion,…

Transforming email addresses into actionable insights

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/20/24

Think beyond the inbox: gain a deeper understanding of your consumers to personalize campaigns and optimize engagement.

Duda Adds SEO Automation To Their AI Assistant for Enhanced Efficiency

Source: Search Engine Land

By: Benu Aggarwal

02/19/24

Duda rolls out AI SEO automation to complement suite of AI tools for building sites at scale to increase efficiency and lower costs

Google “Do More With Search” Feature

Source: moz (en-US)

02/19/24

Google seems to be testing a new search feature to encourage more searches from its user base. There is this new

Google’s October 2023 Core Update Now Complete

Source: Search Engine Land

By: Barry Schwartz

02/14/24

Google completed its October 2023 core search update rollout, which aims to improve rankings by promoting quality content.

Twitter (X) Now Is Blocking Bing Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/14/24

X, well, Twitter.com, is now blocking Bing Search, specifically Bingbot, from crawling and accessing content posted on Twitter.com, on the X platform. Twitter specifically added to its robots.txt file

Use AI to turn your calls into a competitive advantage

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/12/24

It’s time to unlock your marketing potential.

Google asks Congress to not ban teens from social media

Source: Search Engine Land

By: Nicola Agius

02/07/24

Some states require parental permission for teens to use social media.

Vlog #245: Chris Long On SEO Strategy & SEO Testing

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/07/24

In part one, we learned about Chris Long and his experience working with Bill Slawski. Then, in part two, we spoke about helping people with SEO on LinkedIn and using Facebook for…

Google Ads rolls out new tool for centralized access to all first-party data

Source: Search Engine Land

By: Elizabeth Rule

02/02/24

Google Ads Data Manager is initially launching in Google Ads to make it easier to use enhanced conversions and customer match.

Sonos vows to keep fighting Google for the benefit of small companies — and its own revenue

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/01/24

The company continues to frame Google as a behemoth bully.

Google Search Gets New Tools To Surface EV & Energy Info

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/31/24

Google enhances search to guide users toward electric vehicles and sustainable energy options.

Daily Search Forum Recap: October 10, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/31/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search volatility is heating…

Overstock’s Bed Bath & Beyond rebrand: The SEO impact

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/29/24

Merging two websites is difficult and complex. Find out how Bed, Bath & Beyond did – plus SEO considerations for a migration.

The AI gadgets are coming

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/26/24

We’ve got the games, apps, shows, and everything else you need to know about this weekend.

Syndicated Content: Is It A Ranking Factor?

Source: Search Engine Land

By: Nicola Agius

01/25/24

Syndicated content’s effect on search rankings: outranking originals, possible spam. But is it a search ranking factor? Learn more in this article.

Google: We Do Not Delete Queries & Replace Them With Better Monetized Ones

Source: Search Engine Land

By: Nicola Agius

01/22/24

Wired had a piece named How Google Alters Search Queries to Get at Your Wallet. That piece wrote,

Meta Introduces New AI Tools For Advertisers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/22/24

Meta rolls out AI ad features to boost creativity and productivity for advertisers after positive tests.

Google Ads May Suspend Advertisers Over Non-Fulfillment Issues

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/04/24

Google Ads will update ads policies to suspend advertisers over non-fulfillment and non-delivery of products or services due to a lack of qualifications.Google added those advertisers who are doing th

Microsoft: Ads Clicks Within Bing Chat Are 1.8X Higher

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/02/24

At the Microsoft AI event on last Thursday, I had a sit down with Kya Sainsbury-Carter, the Corporate Vice President of Microsoft Advertising, who told me that clicks on ads within Bing…

7 SEO Conferences to Attend in 2023

Source: moz (en-US)

12/28/23

Network and learn.

5 new YouTube features coming soon to help creators

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/27/23

The new tools have been designed to help inspire creators, boost reach and improve the quality of content.

SERP Signs of a Trusted Brand

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/26/23

A site’s trustworthiness could be its top ranking factor. Google provides clues on search result pages.

Bing explains the new Sitemap Index Coverage report

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/26/23

After quietly rolling out the new sitemap in Webmaster Tools, Bing explains how it works.

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