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E-commerce and Affiliate SEO

Focuses on strategies tailored for online retailers and affiliate marketing in the digital space.

TikTok Sees Big Revenue Increase in the UK Market

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/24/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok’s Expanding Revenue and Market Potential Outside the U.S. TikTok’s revenue surged by 38% in…

Google Merchant Panel Deals & Loyalty Benefits Boxes & Shopping Ads Discount Codes

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/22/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Enhances Merchant Panels with Deals and Loyalty Benefits Google now prominently displays deals and loyalty benefits…

TikTok Joins INTA Counterfeit Goods Education Initiative

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/21/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Joins INTA’s ‘Unreal’ Campaign to Combat Counterfeit Products TikTok has partnered with the International…

Pinterest Highlights Key Shopping Trends for Fall

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/20/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Pinterest 2025 Fall Trends Report: Vintage Style and Sustainable Shopping Take Center Stage Pinterest’s 2025…

TikTok Enables Live-Streamers to Perform Specific Actions for Donations

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/19/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Introduces “Viewer Wishes” to Boost Live Stream Donations TikTok is rolling out a new…

Google replaces Content API for Shopping with new Merchant API

Source: Search Engine Land

By: Anu Adegbola

08/19/25

Source: Search Engine Land by Anu Adegbola. Read the original article Merchants will need to shift to the new Merchant API as the long-standing Shopping Content API heads for shutdown in 2026.

Clicks rose, ROAS fell when Amazon left Google Shopping

Source: Search Engine Land

By: Anu Adegbola

08/19/25

Source: Search Engine Land by Anu Adegbola. Read the original article Amazon’s sudden Google Shopping exit cut costs but slashed returns, revealing why cheaper clicks don’t always mean profitable sales.

Google Merchant API ReplacingThe Content API For Shopping

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/19/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New Merchant API Replacing Content API for Shopping Google’s Merchant API officially replaces the decade-old Content…

Snapchat Launches ‘Buddy Passes’ to Boost Snapchat Membership

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/17/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Snapchat Introduces Buddy Passes to Boost Snapchat+ Subscription Growth Snapchat+ subscribers can now gift free…

The ultimate Shopify SEO and AI readiness playbook

Source: Search Engine Land

By: Gert Mellak

08/15/25

Source: Search Engine Land by Gert Mellak. Read the original article Shopify sites leak SEO value by default. Fix structural flaws, boost performance, and get ready for AI-powered shopping.

Google Testing Loyalty Benefits Section In Merchant Knowledge Panels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/15/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Testing Loyalty Benefits Section in Merchant Knowledge Panels Google is **experimenting** with adding a dedicated loyalty…

YouTube Adds Custom App Promotions for Shorts

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/14/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Expands Monetization Options for Shorts Creators with Google Partnership Ads YouTube is introducing co-branded…

Maximizing SEO with Google’s Loyalty Program & Promotion Features in GMC Next

Source: SEO Blog by Brodie Clark

By: Brodie Clark

08/13/25

Source: SEO Blog by Brodie Clark by Brodie Clark. Read the original article Google is giving more visibility to loyalty programs & promotions loaded through GMC Next. Here’s how to maximize performance…

Threads Reaches 400 Million Users, Closing in on X’s Usage

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/12/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Threads App Surpasses 400 Million Monthly Active Users Meta’s Threads has grown steadily to…

Google Search From Online Stores Section

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/12/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests New “From Online Stores” Section in Search Results Google is **experimenting** with a new **”From…

TikTok Launches Simplified Affiliate Program for Hotel Promotions

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/10/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Launches ‘TikTok Go’ Affiliate Program for Hotel Promotions TikTok Go is a new affiliate…

Meta, X and Snapchat Offer Discounts on Paid Subscription Packages for Summer

Source: Social Media Today - Latest News

By: Andrew Hutchinson

08/03/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Social Media Platforms Ramp Up Premium Subscription Discounts This Summer Meta, X, and Snapchat are…

Google Shopping Testing Clickable Submenus Categories

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/31/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Shopping Tests Clickable Sub-Menu for Product Filtering Google is **experimenting** with a new **clickable sub-menu** in…

TikYTok Adds YouTube Music to its ‘Add to Music App’ Options

Source: Social Media Today - Latest News

By: Andrew Hutchinson

07/29/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Expands Music Integration to YouTube Music Playlists TikTok now allows YouTube Music subscribers to…

Google Help Me Shop In AI Mode

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/29/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests New “Help Me Shop in AI Mode” Button Google is **experimenting with a new button**…

xAI Partners With Kalshi to Offer Stock Insights for Investors

Source: Social Media Today - Latest News

By: Andrew Hutchinson

07/24/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Elon Musk’s X Partners with Kalshi to Integrate Grok AI Insights into Market Predictions Elon…

Google Merchant Center Adds Product Studio Tab

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/23/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Introduces Dedicated Product Studio Tab in Merchant Center Google is testing a new dedicated Product Studio…

LinkedIn Offers Notion Trial as Part of LinkedIn Premium Subscriptions

Source: Social Media Today - Latest News

By: Andrew Hutchinson

07/22/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of LinkedIn Premium’s New Partnership Offering Six Months of Free Notion Access LinkedIn Premium now includes…

Research Shows that Snapchat Delivers Better Results for E-commerce Brands

Source: Social Media Today - Latest News

By: Andrew Hutchinson

07/17/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of How Snapchat Ads Boost E-Commerce Brand Performance Snapchat delivers a 7.5% ROAS improvement over other…

TikTok Continues to Face Challenges With its In-Stream Shopping Push

Source: Social Media Today - Latest News

By: Andrew Hutchinson

07/16/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok’s Struggle to Establish a Global eCommerce Presence TikTok’s ambitious global eCommerce expansion faces significant…

Google Updates Merchant Return Policies and Loyalty Programs

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/14/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Updates Merchant Return Policies and Loyalty Program Documentation Google has **clarified key aspects** of its merchant…

Snapchat Partners with American Eagle on New Snap Map Promotion Type

Source: Social Media Today - Latest News

By: Andrew Hutchinson

07/09/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of American Eagle Partners with Snapchat to Highlight Stores on Snap Map for Back-to-School Campaign American…

Google Merchant Center Automatic Shipping Updates

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/04/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Merchant Center’s New Automatic Shipping Updates Feature Google Merchant Center introduces automatic shipping updates to enhance…

TikTok Cuts Staff as its Shopping Push Fails to Reach Targets

Source: Social Media Today - Latest News

By: Andrew Hutchinson

07/02/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok’s Third Round of U.S. eCommerce Layoffs Amid Ambitious Sales Goals TikTok is conducting a…

Google E-Commerce Cards With At A Glance Text

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/02/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New “At a Glance” Labeling on E-commerce Product Cards Google is **testing a UX update** on…

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