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Local SEO

Strategies for optimizing visibility for businesses within specific geographic locations.

Meta Introduces New AI Tools For Advertisers

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/22/24

Meta rolls out AI ad features to boost creativity and productivity for advertisers after positive tests.

Google Ads May Suspend Advertisers Over Non-Fulfillment Issues

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/04/24

Google Ads will update ads policies to suspend advertisers over non-fulfillment and non-delivery of products or services due to a lack of qualifications.Google added those advertisers who are doing th

Microsoft: Ads Clicks Within Bing Chat Are 1.8X Higher

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/02/24

At the Microsoft AI event on last Thursday, I had a sit down with Kya Sainsbury-Carter, the Corporate Vice President of Microsoft Advertising, who told me that clicks on ads within Bing…

7 SEO Conferences to Attend in 2023

Source: moz (en-US)

12/28/23

Network and learn.

5 new YouTube features coming soon to help creators

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/27/23

The new tools have been designed to help inspire creators, boost reach and improve the quality of content.

SERP Signs of a Trusted Brand

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/26/23

A site’s trustworthiness could be its top ranking factor. Google provides clues on search result pages.

Bing explains the new Sitemap Index Coverage report

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/26/23

After quietly rolling out the new sitemap in Webmaster Tools, Bing explains how it works.

Bing Search Showing Recent Bing Chat Topics

Source: Local SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

12/22/23

Bing Search now displays a section named

Google Ads Automatically Created Assets Available In 8 Languages

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/22/23

Explore Google Ads’ generative AI features updates for advertisers, including expanding automatically created assets.

Disavowing The Disavow Tool [Case Study] – How a site owner finally removed a disavow file with 15K+ domains, stopped continually disavowing links, and surged back from the dead

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/21/23

Glenn Gabe covers a disavow tool case study where a site owner finally decided to remove a huge disavow file containing 15K+ domains, stopped continually disavowing links, and ended up surging back…

Website redesign SEO checklist: Retaining and improving SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/18/23

Redesigning a website often harms SEO. Learn how to factor organic traffic into your redesign to retain and improve SEO.

Renegade Dalek Working At Google

Source: Search Engine Land

By: Barry Schwartz

12/16/23

Here is a photo taken by Danny Sullivan, Google’s Search Liaison, at the Google UK office. You can see a Renegade Dalek working at the Google office there.Danny posted this on Instagram…

🧠 Community Wisdom: Tracking accomplishments, addressing engineering delays, finding a high-compensation role, dealing with a complainer, and much more

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/15/23

Community Wisdom 152

Follow Our Content Audit Process for 2023 (Template Included)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/14/23

Reinvigorate underperforming content.

How To Install The Google Tag For Conversion Tracking

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/14/23

Navigate the complexities of Google Tag installation in this guide with steps for tracking conversion actions and verifying your setup.

Senior SEO Product Manager ~ Zillow ~ $108k-$173k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/11/23

If improving rank for thousands of terms excites you; if you thrive in a dynamic work environment and are thrilled to operate at scale, then this role might be for you! At…

CRO/SEO Manager ~ Apollo.io ~ Remote (US)

Source: moz (en-US)

By: Miriam Ellis

12/07/23

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world’s largest enterprises. Apollo.io provides sales and marketing…

Effective Marketplace SEO is more like Product Growth

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/04/23

There are two types of SEO: product-led and marketing-led. The key lessons about marketplaces from my time at G2 and my work with Nextdoor, Bounce and others: good SEO is the result…

Google Workspace Users Can Request No-Cost Trial Of Duet AI

Source: moz (en-US)

By: Amanda Jordan

12/01/23

Google Workspace users can now try Duet AI, which offers enhanced features for content creation, meetings, and global collaboration.

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