Local SEO

Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.

Johnny Ho, co-founder and chief strategy officer, explains how he organizes his teams like slime mold, uses AI to build their AI company, and much more

Authority Brands Inc. headquartered in Columbia, MD is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners…

Optimizing title tags is vital for boosting your visibility in Google’s SERPs. But you don’t have to worry about character limits. Here’s why.

Nilay Patel, editor-in-chief of the Verge posted a new article with the intent to both rank for [best printer] in Google Search, as well as mock Google for how he can game…

The platform’s updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada.

Fabrice Canel, the Principal Product Manager at Microsoft Bing, said, “Bing usage extends beyond what many search engine optimizers (SEOs) may realize.” He is basically saying that Bing Search is more important…

Gary Illyes from Google posted on LinkedIn that his mission this year is to “figure out how to crawl even less, and have fewer bytes on wire.” He added that Googlebot should…

The Senior Manager of SEO is a key role within the M3 USA Central Services Marketing team, responsible for driving tangible growth through effective and innovative search engine optimization strategies. This independent…

Keyword clustering tools group keywords with the same or similar intent and tell you which keywords to target on the same page.

In this webinar, learn how to create landing pages that deliver seamless, personalized experiences end to end.

Google has unleashed tons of manual actions, search ranking penalties you can see within Google Search Console, after it released its search spam policy updates on Tuesday. The manual actions seemed to…

Google announced the March 2024 core update has now started to roll out and that this core update will take up to a month to fully roll out because it has updates…

Advertisers will have the option to unpause cad groups but are advised to only do so if they expect impressions in the coming weeks.

There’s much more to gain than lose by embracing GPTBot. Explore three primary benefits of adopting OpenAI’s bot technology.

Google Search may have a bug in the European regions with hotel listings being hijacked by spammy sites. Google will show TripAdvisor, Hotels.com, Booking.com and other legit sites in its search results…

Master project management for in-house SEO teams and navigate the never-ending flow of SEO projects while supporting broader business goals.

The feature will be introduced to eight new markets in the coming weeks, including Canada, Australia, and the UK.

Yelp is prioritizing businesses within the Services categories this year, aiming to help generate more quality leads for advertisers.

Google seems to be testing aligning the logo to the left in some knowledge panels within the search results. Typically the logo would show up on the right top corner, but now…

Danny Sullivan, the Google Search Liaison, wrote on X, “Another thing to keep in mind is that some of the sites I’ve looked into, where someone thinks they have a helpful content…

Get guidance for implementing display, video, search, shopping, and remarketing campaigns across the funnel to boost leads and sales.

The changes were introduced to make it easier for consumers to distinguish between ads and organic promotional messages.

Blending SEO and user experience is crucial. Learn how SEO plus user experience creates optimal search visibility and user satisfaction.

Advertisers can employ these new tools to optimize campaigns more effectively, resulting in improved performance and ROI.

Generative AI tools seem smart, but lack the wisdom and experience needed for effective SEO. Here’s why people still must be at the helm.

Google’s Danny Sullivan said on Friday, “We don’t confirm any of the things [page experience or core web vitals] as a direct ranking factor.” He added, “But to reiterate we look at…

Google might be having some weird bug with XML sitemap files that have hyphens within the final name. So if your sitemap file name is /sitemap-10.xml it will trigger a “couldn’t fetch”…

Google Search on the mobile interface can show a store button with an arrow on it, that if you click on it, it overlays a filter to filter results by specific retailers…

Solutions script templates now appear in the Bulk Actions menu in Google Ads, making it more convenient to access this feature.

The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion.

I see signs of another unconfirmed Google Search ranking algorithm update. Right now, there is only one tool showing volatility, and that would be Semrush. The other tools are all relatively calm…

Assess the potential traffic risk of Google’s SGE for your own site top queries with this checklist to copy. Check it out.

Google announced a number of significant changes to Assistant today. The majority of coverage so far has been surrounding the many things that will be discontinued.  With no fanfare, the blog post…

Google announced major changes to Google Assistant, removing close to 20 features and switching how the Google App works with the Google Assistant. This may be a win for Google Search, a…

Google has posted a clarification of what it calls its sensitive event policy under the Inappropriate content policy within Google Ads. This applies to Google Ads, Google Merchant Center, Google AdSense, Admob…

Learn how to fine-tune prompts for precision and relevance, enhancing the efficiency of your AI-generated content.

Glenn Gabe explains why lower-quality or unhelpful content that’s highly visible in the Google search results can be extremely dangerous.

Learn how Internal linking, a powerful tool for SEO, is pivotal in creating a navigable, user-friendly website for people with disabilities.

Gravity Global is the world’s most awarded marketing consultancy specializing in brands operating in complex markets. Led by strategy, innovation, technology, data and creativity, we create brand-and-demand marketing programmes that drive transformational…

This is the last SEO video recap of the year, and I covered a summary of all the confirmed Google algorithm updates in 2023. I also discussed the Christmas Google search ranking…

Google often shows images taken from websites and publishers like your sites in its search results. Would you prefer Google to show your image in search with attribution, or would you prefer…

We build online businesses. The founding team has been working in the online space for over 15 years and successfully grew and consulted a number of companies to 8-figure brands. Our current…

Learn why Google’s emphasis on entities makes brand visibility crucial for organic growth and how digital PR shapes the future of SEO.

For the past few days or so it seems that the Google Search Console API has been delayed. There has been complaints about this on social media and in the Google forums….

There was a complaint on X from a publisher who said Google is not showing details in the