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Local SEO

Strategies for optimizing visibility for businesses within specific geographic locations.

Google Testing AI Overview Link Cards To Top

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on October 18, 2024

Google is testing placing the link cards at the top of the AI Overviews box within Google Search. Instead of having them deep at the bottom, they are being tested at the…

Director, SEO – The SEOFOMO Hub

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on October 16, 2024

Docebo, a leader in the LMS category is seeking a highly skilled Director of SEO to join our team and scale organic growth. You will be responsible for developing and implementing effective…

UTM Tagging for Google Business Profile — Whiteboard Friday

Source: Search Engine Land

By: Anu Adegbola

Posted on October 10, 2024

In this Whiteboard Friday, learn about UTM tagging for Google Business Profiles with Claire Carlile Rees.

Key ad platform updates of 2024 (so far): A B2B marketer’s review

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on October 10, 2024

Dive into the biggest ad-related releases of 2024 to date from Google, LinkedIn, Meta and Microsoft and their significance to B2B campaigns.

Local Brand Loyalty Takeaways From That Time Ace Hardware Was Trending

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on October 9, 2024

Study the Ace Hardware playbook and build an experience at the local business you’re running or marketing that customers love to remember, share, and even champion!

3 PPC KPIs to track and measure success

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on October 4, 2024

Leverage valuable Google Ads metrics like conversion rate, impression share and lifetime value for deeper PPC insights and opportunities.

Google Search now supports return policy markup at the organization-level

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on October 4, 2024

A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level.

Instagram tests unskippable video ads in main feed

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on September 27, 2024

Unskippable video ads is a controversial new ad format that forces users to watch a video ad before they can scroll through their main feed.

Google won’t index sites that do not work on mobile devices after July 5th

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on September 27, 2024

So now, the mobile-first indexing initiative is really done – 7.5 years later.

How SEO moves forward with the Google Content Warehouse API leak

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on September 25, 2024

Addressing common questions, critiques and concerns following the massive Google Search leak and how your approach to SEO should change.

AI Overview’s Dangerous Fails + a Life Lesson

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on September 20, 2024

AI Overviews is meant to quickly deliver information to searchers, but it is delivering misinformation that ranges from plain bizarre to perilous to public health. Miriam rounds up some of the oddest…

Your guide to Google Analytics 4 attribution

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on September 20, 2024

Understand how attribution in GA4 works – session, user, and event scopes, modeled and blended data, and much more.

Google visual storytelling advances for YouTube, Discover, Gmail 

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on September 17, 2024

Google expands visually immersive ad formats across YouTube, Discover, and Gmail, including new YouTube Shorts ad formats.

On saying no

Source: Search Engine Land

By: Sherry Bonelli

Posted on September 16, 2024

Strategies, templates, and advice on how to stay focused while still being kind

Off-Page SEO Specialist ~ Infinity Sales Group ~ $65k-80k ~ Boca Raton, Florida (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on September 11, 2024

The Business ISG is a 100% U.S.-based performance-propelled digital marketing agency specializing in new customer acquisition across multiple verticals. Headquartered in Boca Raton, Florida, ISG partners with major global brands to drive…

New Google Search AI features to help you plan, research and learn

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on September 11, 2024

New features include AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens ask with video feature.

The art of the pivot, part 2: How, why and when to pivot

Source: Search Engine Land

By: Anu Adegbola

Posted on September 10, 2024

Help for your “pivotal” decision

5 mistakes to avoid when adding new ecommerce channels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on September 10, 2024

Learn how to avoid missteps that can stifle growth, waste valuable resources, and even lead to account suspensions.

False: Google Auditing 25% Of Google Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on September 4, 2024

The Google Ads Liaison, Ginny Marvin, said the rumors of Google auditing 25% of Google Ads accounts are false. She wrote, “The rumor about Google auditing 25% of Google Ads accounts on…

How to transform your Google Ads headlines with anti-audiences

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 29, 2024

Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.

How Perplexity builds product

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 29, 2024

Johnny Ho, co-founder and chief strategy officer, explains how he organizes his teams like slime mold, uses AI to build their AI company, and much more

Director, SEO & Web Operations ~ Authority Brands Inc. ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 28, 2024

Authority Brands Inc. headquartered in Columbia, MD is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners…

What should the title tag length be in 2024?

Source: General SEO - SEO Blog by Ahrefs

By: Joshua Hardwick

Posted on August 26, 2024

Optimizing title tags is vital for boosting your visibility in Google’s SERPs. But you don’t have to worry about character limits. Here’s why.

Google Responds To The Verge Mocking Its Search Rankings (Best Printer)

Source: moz (en-US)

Posted on August 16, 2024

Nilay Patel, editor-in-chief of the Verge posted a new article with the intent to both rank for [best printer] in Google Search, as well as mock Google for how he can game…

Facebook launches enhanced full-screen video player with key upgrades

Source: Search Engine Land

By: Anu Adegbola

Posted on August 7, 2024

The platform’s updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada.

Microsoft Says SEOs Don’t Realize Bing Search Usage

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 7, 2024

Fabrice Canel, the Principal Product Manager at Microsoft Bing, said, “Bing usage extends beyond what many search engine optimizers (SEOs) may realize.” He is basically saying that Bing Search is more important…

Google’s Gary Illyes Wants Googlebot To Crawl Less

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 6, 2024

Gary Illyes from Google posted on LinkedIn that his mission this year is to “figure out how to crawl even less, and have fewer bytes on wire.” He added that Googlebot should…

Senior Manager of SEO ~ USA-M3 ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on August 5, 2024

The Senior Manager of SEO is a key role within the M3 USA Central Services Marketing team, responsible for driving tangible growth through effective and innovative search engine optimization strategies. This independent…

Keyword Clustering in Seconds: Save Time With Keywords Explorer Tool

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on July 26, 2024

Keyword clustering tools group keywords with the same or similar intent and tell you which keywords to target on the same page.

Daily Search Forum Recap: March 20, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on July 25, 2024

Here is a recap of what happened in the search forums today…

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