The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion.
Local SEO
Strategies for optimizing visibility for businesses within specific geographic locations.
Google Search Ranking Update Brewing Around January 23rd & 24th
Source: Search Engine Roundtable
I see signs of another unconfirmed Google Search ranking algorithm update. Right now, there is only one tool showing volatility, and that would be Semrush. The other tools are all relatively calm…
The impact of Google’s SGE & What To do About it [With SGE Traffic Risk Assessment Sheet]
Source: Search Engine Roundtable
Assess the potential traffic risk of Google’s SGE for your own site top queries with this checklist to copy. Check it out.
Assistant and Search. Did Google just quietly launch a new Search Ecosystem? – Marie Haynes
Source: Search Engine Land
Google announced a number of significant changes to Assistant today. The majority of coverage so far has been surrounding the many things that will be discontinued. With no fanfare, the blog post…
Did Search Win With The Google Assistant Loss?
Source: Search Engine Roundtable
Google announced major changes to Google Assistant, removing close to 20 features and switching how the Google App works with the Google Assistant. This may be a win for Google Search, a…
What Is Google Ads Sensitive Event Policy?
Source: Search Engine Roundtable
Google has posted a clarification of what it calls its sensitive event policy under the Inappropriate content policy within Google Ads. This applies to Google Ads, Google Merchant Center, Google AdSense, Admob…
Advanced AI prompt engineering strategies for SEO
Source: Search Engine Roundtable
Learn how to fine-tune prompts for precision and relevance, enhancing the efficiency of your AI-generated content.
Highly Visible and Low Quality (or Unhelpful) – A Most Dangerous SEO Combinatio
Source: Search Engine Roundtable
Glenn Gabe explains why lower-quality or unhelpful content that’s highly visible in the Google search results can be extremely dangerous.
10 internal linking best practices for accessibility
Source: Search Engine Roundtable
Learn how Internal linking, a powerful tool for SEO, is pivotal in creating a navigable, user-friendly website for people with disabilities.
SEO Director ~ Gravity Global ~ Remote (US)
Source: Search Engine Roundtable
Gravity Global is the worlds most awarded marketing consultancy specializing in brands operating in complex markets. Led by strategy, innovation, technology, data and creativity, we create brand-and-demand marketing programmes that drive transformational…
Video: Christmas Google Search Volatility, 2023 Google Updates , Bing Chat Links, SEO In 2024 & More
Source: Search Engine Land
This is the last SEO video recap of the year, and I covered a summary of all the confirmed Google algorithm updates in 2023. I also discussed the Christmas Google search ranking…
Should Google Show Your Images In Some Search Features With Attribution Or Use Licensed Images?
Source: Search Engine Roundtable
Google often shows images taken from websites and publishers like your sites in its search results. Would you prefer Google to show your image in search with attribution, or would you prefer…
Senior SEO Specialist ~ HeadX ~ Remote (UK)
Source: Search Engine Roundtable
We build online businesses. The founding team has been working in the online space for over 15 years and successfully grew and consulted a number of companies to 8-figure brands. Our current…
Why brand mentions are the future of backlinks
Source: Search Engine Roundtable
Learn why Google’s emphasis on entities makes brand visibility crucial for organic growth and how digital PR shapes the future of SEO.
Google Search Console API Is Delayed
Source: moz (en-US)
For the past few days or so it seems that the Google Search Console API has been delayed. There has been complaints about this on social media and in the Google forums….
Google: About The Source Information Doesn’t Mean You Rank Better
Source: Search Engine Roundtable
There was a complaint on X from a publisher who said Google is not showing details in the
Interview With Mark Williams-Cook #67 – SEOSLY
Source: Search Engine Roundtable
Episode #67 of the SEO Podcast by #SEOSLY features Mark Williams-Cook, director at the digital agency Candour and creator of the SEO tool Also Asked.
Daily Search Forum Recap: December 5, 2023
Source: Search Engine Land
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google expanded its video guidelines…
How to combine Google Ads with other channels to retarget, nurture and convert
Source: Search Engine Roundtable
Five tips for using Google Ads retargeting with email, organic traffic, cross-device tracking, direct mail, and social media.
Daily Search Forum Recap: November 29, 2023
Source: Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s November 2023 core update…
Google Search Console Currently Down (Back Up After 50 Minutes)
Source: Search Engine Roundtable
Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but…
Best of the Bot: Create a Facebook post promoting Black Friday deals
Source: Search Engine Roundtable
A human asks Search Engine Land’s ChatBot to create a Facebook post promoting a business’ Black Friday deals.
Google Ads is updating Location asset requirements
Source: Search Engine Land
The update will clarify which types of location assets are not allowed on Google Ads, helping advertisers better understand restrictions.
Daily Search Forum Recap: November 15, 2023
Source: Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing new ads…
Microsoft rebrands Bing Chat as Copilot
Source: moz (en-US)
Microsoft Bing will still provide a combined search and chat experience. It will now just be called Copilot instead of Bing Chat.
Google Analytics 4 can now be integrated with Salesforce Marketing Cloud
Source: Search Engine Roundtable
Integration is accessible to both GA4 standard and 360 properties for anyone who was previously using the same setup with UA 360.
Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality
Source: Search Engine Roundtable
Discover actionable steps to ensure your GA4 is optimized for long-term tracking success, empowering you to make informed decisions and drive business growth.
Buckle Up: Google To Make Major Search Ranking Changes
Source: Search Engine Roundtable
Danny Sullivan, the Google Search Liaison, spoke at BrightonSEO in San Diego on Friday and while most of what he said was
SEO Analyst ~ Magenta Technologies ~ Remote (US)
Source: Search Engine Roundtable
We are seeking a highly skilled and analytical SEO Analyst to join our technology company. As a SEO Analyst, you will play a crucial role in optimizing our website and online presence…
Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard – SparkToro
Source: Search Engine Roundtable
3 months ago, a dear friend’s agency closed for good. 2 months ago, another close friend had a round of layoffs at their firm. And in just the last two
The 2023 Content Marketing Report: See how AI is transforming the game
Source: Search Engine Roundtable
Get insights into AI, martech, and data-driven content marketing.
Interview With Ex-Googler Pedro Dias #65 – SEOSLY
Source: SEO Agency Jobs – SEOjobs.com
Episode #65 of the SEO Podcast by #SEOSLY features Pedro Dias, an ex-Googler turned independent SEO consultant. Pedro shared so many insightful perspectives
Google Ads AI Asset Generation For Performance Max Rolling Out
Source: Search Engine Roundtable
Google is now rolling out the generative AI asset generation features for performance max Google Ads campaigns in the US. This allows you to let Google’s AI create headlines, descriptions, and images
How Danny Sullivan shares SEO issues with Google’s Search team
Source: Search Engine Land
Part of job of the Search Liaison at Google is to share feedback on how to improve search.
Google Core Update Bug Resulted In Discover Traffic Issues – Now Fixed
Source: Search Engine Land
Last night, Google confirmed a bug with the Google October 2023 core update that impacted Discover traffic for
The Evolution of AI and SEO: Adapting to New Search Behaviors
Source: Search Engine Land
Artificial Intelligence has been quietly transforming marketing for decades. In SEO it has been influencing results for a long time now. As search behaviors change, search engines innovate, meaning marketers and businesses…
Google: Keyword Stuffing Isn’t About The Number Of Times A Word Is Repeated
Source: Search Engine Roundtable
While Google has a clear definition of what keyword stuffing is on its spam policies page, Danny Sullivan, Google’s Search Liaison, explained that it is not about the number of times a…
Google Merchant Center Next Adds Google Business Profile Details
Source: Search Engine Roundtable
Google Merchant Center Next, its upgraded version of its Merchant Center platform, reportedly just gained integration with Google Business Profiles. Emmanuel Flossie reported,
Google Ads New Intrusive Popup Survey When Pausing A Campaign
Source: Search Engine Roundtable
Google Ads is now popping up a short survey asking you why you are pausing your ads campaign before you end up pausing it. Yes, this adds more unnecessary time to the…
4 ways to find unique content ideas from real-life insights
Source: Search Engine Roundtable
Find out how to create content that sets you apart from the competition using untapped sources. Here are four areas to explore.
The Pyramid Principle, 1-Slide Progress Update, Sprint Backlog
Source: Search Engine Roundtable
Monday Ideas – Edition #29
Search News Buzz Video Recap: Google Ranking Updates, Google On Unhelpful Content, Google Ads, Maps & More
Source: Search Engine Land
Google may have had an unconfirmed Google search ranking update on October 25th and a new one this morning on the 27th. Google provided information on what it thinks is unhelpful content….
SEO Manager ~ Get It Recruit ~ $106k-$149k ~ Remote (US)
Source: moz (en-US)
At our company, we’re committed to transforming lives one task at a time. We’re a remote-first organization, with employees distributed across the US and EU. Our culture is defined by innovation, inclusion,…
Transforming email addresses into actionable insights
Source: Search Engine Roundtable
Think beyond the inbox: gain a deeper understanding of your consumers to personalize campaigns and optimize engagement.
Duda Adds SEO Automation To Their AI Assistant for Enhanced Efficiency
Source: Search Engine Land
Duda rolls out AI SEO automation to complement suite of AI tools for building sites at scale to increase efficiency and lower costs
Google “Do More With Search” Feature
Source: moz (en-US)
Google seems to be testing a new search feature to encourage more searches from its user base. There is this new
Google’s October 2023 Core Update Now Complete
Source: Search Engine Land
Google completed its October 2023 core search update rollout, which aims to improve rankings by promoting quality content.
Twitter (X) Now Is Blocking Bing Search
Source: Search Engine Roundtable
X, well, Twitter.com, is now blocking Bing Search, specifically Bingbot, from crawling and accessing content posted on Twitter.com, on the X platform. Twitter specifically added to its robots.txt file
Use AI to turn your calls into a competitive advantage
Source: Search Engine Roundtable
It’s time to unlock your marketing potential.
Google asks Congress to not ban teens from social media
Source: Search Engine Land
Some states require parental permission for teens to use social media.