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Local SEO

Strategies for optimizing visibility for businesses within specific geographic locations.

Google March 2024 Core Update Rolling Out Now – It’s A Big Core Update

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/11/24

Google announced the March 2024 core update has now started to roll out and that this core update will take up to a month to fully roll out because it has updates…

Google Ads will automatically start pausing ad groups with low activity

Source: moz (en-US)

07/08/24

Advertisers will have the option to unpause cad groups but are advised to only do so if they expect impressions in the coming weeks.

3 reasons not to block GPTBot from crawling your site

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/02/24

There’s much more to gain than lose by embracing GPTBot. Explore three primary benefits of adopting OpenAI’s bot technology.

Google Search Hijacking Bug With TripAdvisor, Booking, Hotel.com In European Regions?

Source: moz (en-US)

07/02/24

Google Search may have a bug in the European regions with hotel listings being hijacked by spammy sites. Google will show TripAdvisor, Hotels.com, Booking.com and other legit sites in its search results…

Project management for in-house SEO teams: 6 best practices

Source: Search Engine Land

By: Barry Schwartz

06/28/24

Master project management for in-house SEO teams and navigate the never-ending flow of SEO projects while supporting broader business goals.

Instagram expands Creator Marketplace to help brands find creators for ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/28/24

The feature will be introduced to eight new markets in the coming weeks, including Canada, Australia, and the UK.

Yelp ad revenue jumps 13% to record $1.28 billion

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/24/24

Yelp is prioritizing businesses within the Services categories this year, aiming to help generate more quality leads for advertisers.

Google Search Testing Left Aligned Logo In Knowledge Panel

Source: Search Engine Land

By: Anu Adegbola

06/21/24

Google seems to be testing aligning the logo to the left in some knowledge panels within the search results. Typically the logo would show up on the right top corner, but now…

Google Says Not All That Think They Were Hit By Helpful Content Issues Were

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/20/24

Danny Sullivan, the Google Search Liaison, wrote on X, “Another thing to keep in mind is that some of the sites I’ve looked into, where someone thinks they have a helpful content…

What is a full-funnel PPC strategy?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/19/24

Get guidance for implementing display, video, search, shopping, and remarketing campaigns across the funnel to boost leads and sales.

SEO Content Manager ~ QuickMail.com ~ $42k USD ~ Remote (UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/18/24

We need someone to oversee content creation and maintenance to help us increase qualified traffic to QuickMail.com month over month Company: QuickMail is one of the leading outreach solutions for growing businesses. Our mission…

Google updates Gmail ads with new layout and ‘Sponsored’ label

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/14/24

The changes were introduced to make it easier for consumers to distinguish between ads and organic promotional messages.

SEO and UX: Finding the strategic balance for optimal outcomes

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/13/24

Blending SEO and user experience is crucial. Learn how SEO plus user experience creates optimal search visibility and user satisfaction.

Microsoft expands enhanced conversions and ad targeting capabilities 

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/12/24

Advertisers can employ these new tools to optimize campaigns more effectively, resulting in improved performance and ROI.

Will AI replace SEO professionals?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/10/24

Generative AI tools seem smart, but lack the wisdom and experience needed for effective SEO. Here’s why people still must be at the helm.

Google Doesn’t Say Core Web Vitals Are A Search Ranking Factor

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/10/24

Google’s Danny Sullivan said on Friday, “We don’t confirm any of the things [page experience or core web vitals] as a direct ranking factor.” He added, “But to reiterate we look at…

Google Sitemaps Error With Hyphenated File Names

Source: moz (en-US)

06/10/24

Google might be having some weird bug with XML sitemap files that have hyphens within the final name. So if your sitemap file name is /sitemap-10.xml it will trigger a “couldn’t fetch”…

Google Search Stores Filter On Mobile

Source: Search Engine Land

By: Andrew Shotland

06/06/24

Google Search on the mobile interface can show a store button with an arrow on it, that if you click on it, it overlays a filter to filter results by specific retailers…

Google Ads introduces new simpler way to create Solutions script templates

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/06/24

Solutions script templates now appear in the Bulk Actions menu in Google Ads, making it more convenient to access this feature.

Daily Search Forum Recap: January 30, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/04/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google provides specific feedback on…

LinkedIn to sunset lookalike audiences

Source: General SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

05/29/24

The platform recommends adjusting your audience targeting strategy to either predictive audiences or audience expansion.

Google Search Ranking Update Brewing Around January 23rd & 24th

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/29/24

I see signs of another unconfirmed Google Search ranking algorithm update. Right now, there is only one tool showing volatility, and that would be Semrush. The other tools are all relatively calm…

The impact of Google’s SGE & What To do About it [With SGE Traffic Risk Assessment Sheet]

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/22/24

Assess the potential traffic risk of Google’s SGE for your own site top queries with this checklist to copy. Check it out.

Assistant and Search. Did Google just quietly launch a new Search Ecosystem? – Marie Haynes

Source: Search Engine Land

By: Sherry Bonelli

05/16/24

Google announced a number of significant changes to Assistant today. The majority of coverage so far has been surrounding the many things that will be discontinued.  With no fanfare, the blog post…

Did Search Win With The Google Assistant Loss?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/16/24

Google announced major changes to Google Assistant, removing close to 20 features and switching how the Google App works with the Google Assistant. This may be a win for Google Search, a…

What Is Google Ads Sensitive Event Policy?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/16/24

Google has posted a clarification of what it calls its sensitive event policy under the Inappropriate content policy within Google Ads. This applies to Google Ads, Google Merchant Center, Google AdSense, Admob…

Advanced AI prompt engineering strategies for SEO

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/10/24

Learn how to fine-tune prompts for precision and relevance, enhancing the efficiency of your AI-generated content.

Highly Visible and Low Quality (or Unhelpful) – A Most Dangerous SEO Combinatio

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/10/24

Glenn Gabe explains why lower-quality or unhelpful content that’s highly visible in the Google search results can be extremely dangerous.

10 internal linking best practices for accessibility

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/08/24

Learn how Internal linking, a powerful tool for SEO, is pivotal in creating a navigable, user-friendly website for people with disabilities.

SEO Director ~ Gravity Global ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/06/24

Gravity Global is the world’s most awarded marketing consultancy specializing in brands operating in complex markets. Led by strategy, innovation, technology, data and creativity, we create brand-and-demand marketing programmes that drive transformational…

Video: Christmas Google Search Volatility, 2023 Google Updates , Bing Chat Links, SEO In 2024 & More

Source: Search Engine Land

By: Elizabeth Rule

05/03/24

This is the last SEO video recap of the year, and I covered a summary of all the confirmed Google algorithm updates in 2023. I also discussed the Christmas Google search ranking…

Should Google Show Your Images In Some Search Features With Attribution Or Use Licensed Images?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/29/24

Google often shows images taken from websites and publishers like your sites in its search results. Would you prefer Google to show your image in search with attribution, or would you prefer…

Senior SEO Specialist ~ HeadX ~ Remote (UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/24

We build online businesses. The founding team has been working in the online space for over 15 years and successfully grew and consulted a number of companies to 8-figure brands. Our current…

Why brand mentions are the future of backlinks

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/22/24

Learn why Google’s emphasis on entities makes brand visibility crucial for organic growth and how digital PR shapes the future of SEO.

Google Search Console API Is Delayed

Source: moz (en-US)

04/22/24

For the past few days or so it seems that the Google Search Console API has been delayed. There has been complaints about this on social media and in the Google forums….

Google: About The Source Information Doesn’t Mean You Rank Better

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/18/24

There was a complaint on X from a publisher who said Google is not showing details in the

Interview With Mark Williams-Cook #67 – SEOSLY

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/17/24

Episode #67 of the SEO Podcast by #SEOSLY features Mark Williams-Cook, director at the digital agency Candour and creator of the SEO tool Also Asked.

Daily Search Forum Recap: December 5, 2023

Source: Search Engine Land

By: Grace Mante

04/10/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google expanded its video guidelines…

How to combine Google Ads with other channels to retarget, nurture and convert

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/05/24

Five tips for using Google Ads retargeting with email, organic traffic, cross-device tracking, direct mail, and social media.

Daily Search Forum Recap: November 29, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/03/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s November 2023 core update…

Google Search Console Currently Down (Back Up After 50 Minutes)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/29/24

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but…

Best of the Bot: Create a Facebook post promoting Black Friday deals

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/27/24

A human asks Search Engine Land’s ChatBot to create a Facebook post promoting a business’ Black Friday deals.

Google Ads is updating Location asset requirements

Source: Search Engine Land

By: Sherry Bonelli

03/25/24

The update will clarify which types of location assets are not allowed on Google Ads, helping advertisers better understand restrictions.

Daily Search Forum Recap: November 15, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/20/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing new ads…

Microsoft rebrands Bing Chat as Copilot

Source: moz (en-US)

03/20/24

Microsoft Bing will still provide a combined search and chat experience. It will now just be called Copilot instead of Bing Chat.

Google Analytics 4 can now be integrated with Salesforce Marketing Cloud

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/18/24

Integration is accessible to both GA4 standard and 360 properties for anyone who was previously using the same setup with UA 360.

Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/15/24

Discover actionable steps to ensure your GA4 is optimized for long-term tracking success, empowering you to make informed decisions and drive business growth.

Buckle Up: Google To Make Major Search Ranking Changes

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/14/24

Danny Sullivan, the Google Search Liaison, spoke at BrightonSEO in San Diego on Friday and while most of what he said was

SEO Analyst ~ Magenta Technologies ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/14/24

We are seeking a highly skilled and analytical SEO Analyst to join our technology company. As a SEO Analyst, you will play a crucial role in optimizing our website and online presence…

Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard – SparkToro

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/13/24

3 months ago, a dear friend’s agency closed for good. 2 months ago, another close friend had a round of layoffs at their firm. And in just the last two

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