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Strategies for optimizing visibility for businesses within specific geographic locations.

Why Digital Marketing Agencies Have it Tough in 2023 | 5-Minute Whiteboard – SparkToro

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/13/24

3 months ago, a dear friend’s agency closed for good. 2 months ago, another close friend had a round of layoffs at their firm. And in just the last two

The 2023 Content Marketing Report: See how AI is transforming the game

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/12/24

Get insights into AI, martech, and data-driven content marketing.

Interview With Ex-Googler Pedro Dias #65 – SEOSLY

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

03/11/24

Episode #65 of the SEO Podcast by #SEOSLY features Pedro Dias, an ex-Googler turned independent SEO consultant. Pedro shared so many insightful perspectives

Google Ads AI Asset Generation For Performance Max Rolling Out

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/11/24

Google is now rolling out the generative AI asset generation features for performance max Google Ads campaigns in the US. This allows you to let Google’s AI create headlines, descriptions, and images

How Danny Sullivan shares SEO issues with Google’s Search team

Source: Search Engine Land

By: Barry Schwartz

03/07/24

Part of job of the Search Liaison at Google is to share feedback on how to improve search.

Google Core Update Bug Resulted In Discover Traffic Issues – Now Fixed

Source: Search Engine Land

By: Barry Schwartz

03/05/24

Last night, Google confirmed a bug with the Google October 2023 core update that impacted Discover traffic for

The Evolution of AI and SEO: Adapting to New Search Behaviors

Source: Search Engine Land

By: Nicola Agius

03/04/24

Artificial Intelligence has been quietly transforming marketing for decades. In SEO it has been influencing results for a long time now. As search behaviors change, search engines innovate, meaning marketers and businesses…

Google: Keyword Stuffing Isn’t About The Number Of Times A Word Is Repeated

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/04/24

While Google has a clear definition of what keyword stuffing is on its spam policies page, Danny Sullivan, Google’s Search Liaison, explained that it is not about the number of times a…

Google Merchant Center Next Adds Google Business Profile Details

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/04/24

Google Merchant Center Next, its upgraded version of its Merchant Center platform, reportedly just gained integration with Google Business Profiles. Emmanuel Flossie reported,

Google Ads New Intrusive Popup Survey When Pausing A Campaign

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/01/24

Google Ads is now popping up a short survey asking you why you are pausing your ads campaign before you end up pausing it. Yes, this adds more unnecessary time to the…

4 ways to find unique content ideas from real-life insights

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/29/24

Find out how to create content that sets you apart from the competition using untapped sources. Here are four areas to explore.

The Pyramid Principle, 1-Slide Progress Update, Sprint Backlog

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/28/24

Monday Ideas – Edition #29

Search News Buzz Video Recap: Google Ranking Updates, Google On Unhelpful Content, Google Ads, Maps & More

Source: Search Engine Land

By: Barry Schwartz

02/27/24

Google may have had an unconfirmed Google search ranking update on October 25th and a new one this morning on the 27th. Google provided information on what it thinks is unhelpful content….

SEO Manager ~ Get It Recruit ~ $106k-$149k ~ Remote (US)

Source: moz (en-US)

02/26/24

At our company, we’re committed to transforming lives one task at a time. We’re a remote-first organization, with employees distributed across the US and EU. Our culture is defined by innovation, inclusion,…

Transforming email addresses into actionable insights

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/20/24

Think beyond the inbox: gain a deeper understanding of your consumers to personalize campaigns and optimize engagement.

Duda Adds SEO Automation To Their AI Assistant for Enhanced Efficiency

Source: Search Engine Land

By: Benu Aggarwal

02/19/24

Duda rolls out AI SEO automation to complement suite of AI tools for building sites at scale to increase efficiency and lower costs

Google “Do More With Search” Feature

Source: moz (en-US)

02/19/24

Google seems to be testing a new search feature to encourage more searches from its user base. There is this new

Google’s October 2023 Core Update Now Complete

Source: Search Engine Land

By: Barry Schwartz

02/14/24

Google completed its October 2023 core search update rollout, which aims to improve rankings by promoting quality content.

Twitter (X) Now Is Blocking Bing Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/14/24

X, well, Twitter.com, is now blocking Bing Search, specifically Bingbot, from crawling and accessing content posted on Twitter.com, on the X platform. Twitter specifically added to its robots.txt file

Use AI to turn your calls into a competitive advantage

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/12/24

It’s time to unlock your marketing potential.

Google asks Congress to not ban teens from social media

Source: Search Engine Land

By: Nicola Agius

02/07/24

Some states require parental permission for teens to use social media.

Vlog #245: Chris Long On SEO Strategy & SEO Testing

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/07/24

In part one, we learned about Chris Long and his experience working with Bill Slawski. Then, in part two, we spoke about helping people with SEO on LinkedIn and using Facebook for…

Google Ads rolls out new tool for centralized access to all first-party data

Source: Search Engine Land

By: Elizabeth Rule

02/02/24

Google Ads Data Manager is initially launching in Google Ads to make it easier to use enhanced conversions and customer match.

Sonos vows to keep fighting Google for the benefit of small companies — and its own revenue

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

02/01/24

The company continues to frame Google as a behemoth bully.

Google Search Gets New Tools To Surface EV & Energy Info

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/31/24

Google enhances search to guide users toward electric vehicles and sustainable energy options.

Daily Search Forum Recap: October 10, 2023

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/31/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search volatility is heating…

Overstock’s Bed Bath & Beyond rebrand: The SEO impact

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/29/24

Merging two websites is difficult and complex. Find out how Bed, Bath & Beyond did – plus SEO considerations for a migration.

The AI gadgets are coming

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/26/24

We’ve got the games, apps, shows, and everything else you need to know about this weekend.

Syndicated Content: Is It A Ranking Factor?

Source: Search Engine Land

By: Nicola Agius

01/25/24

Syndicated content’s effect on search rankings: outranking originals, possible spam. But is it a search ranking factor? Learn more in this article.

Google: We Do Not Delete Queries & Replace Them With Better Monetized Ones

Source: Search Engine Land

By: Nicola Agius

01/22/24

Wired had a piece named How Google Alters Search Queries to Get at Your Wallet. That piece wrote,

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