Paid Search and Advertising

Source: Search Engine Land by Anu Adegbola. Read the original article The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Lowers Audience Size Limits to 100 Active Users Across All Networks Google has reduced the minimum…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Dynamic Remarketing Tracking Bug Confirmed by Google Google has acknowledged a bug affecting dynamic remarketing…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests AI-Powered Ads Advisor Prompts in Google Ads Reports Google is experimenting with AI-driven Ads Advisor…

Source: Search Engine Land by Ameet Khabra. Read the original article Section 230 shields ad platforms from liability, while FTC enforcement holds advertisers strictly responsible for deceptive ad claims.

Source: Search Engine Land by Anu Adegbola. Read the original article Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other channels or as a standalone…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads MCC Channel Performance Reporting Rollout Google Ads is gradually rolling out channel performance reporting to…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Google Maps Placement for Demand Gen Campaigns **Google Ads** has introduced a new **channel…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests Adding “Learn More” Links to Search Ads Google is currently testing “Learn more” links appended…

Source: Search Engine Land by Anu Adegbola. Read the original article Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing campaign disruption.

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk to advertisers.

Source: Search Engine Land by Leigh Buttrey. Read the original article Broad match runs with Smart Bidding. Drift is the real risk, and control depends on how you define intent.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Integrates Social and Merchant Center Videos to Boost Retail Campaigns Google Ads introduces a beta…

Source: Search Engine Land by Anu Adegbola. Read the original article Google has added native location targeting controls to Demand Gen campaigns, giving advertisers more precise geo-targeting.

Source: Search Engine Land by Anu Adegbola. Read the original article Apple is adding more App Store search ads in 2026, expanding inventory while keeping placements strictly based on relevance rather than…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Testing Underlined Text in Bing Ads Search Snippets Microsoft is experimenting with underlining text in Bing…

Source: Search Engine Land by Anu Adegbola. Read the original article LinkedIn Reserved Ads let marketers secure top-of-feed placement, boosting visibility, engagement, and predictable reach for B2B campaigns.

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift in programmatic auctions.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Post-Holiday Content Optimization Tips Meta emphasizes the importance of crafting a strong hook within…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s New Link Posting Limits on Facebook Meta is testing a limit on non-verified Facebook…

Source: Search Engine Land by Benjamin Wenner. Read the original article Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

Source: Search Engine Land by Channable. Read the original article A six-step guide to improving your ecommerce PPC strategy, inspired by a Canadian fashion leader.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Exact Match Ads Policy Update in AI Overviews Google has updated its policy on exact match…

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven performance.

Source: Search Engine Land by Jenny Williamson. Read the original article Click metrics tell part of the story, but overreliance skews budgets and strategy. Build PPC measurement frameworks tied to real outcomes.

Source: Search Engine Land by BrandPilot.ai. Read the original article Discover why your holiday CPCs stay inflated even when you’re the only bidder — and how smart marketers are reclaiming that wasted…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Enhances Branded Content Partnerships with New Brand Partner Access YouTube has introduced Brand Partner…

Source: Search Engine Land by Anu Adegbola. Read the original article Even experienced PPC pros can be caught out by defaults, making it essential to double-check campaign settings.

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and scalable video performance.

Source: Search Engine Land by Anu Adegbola. Read the original article Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more seamlessly into search results.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Pinterest Expands Advertising Reach with tvScientific Acquisition Pinterest is set to acquire connected TV ad…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Enhanced Partnership Ads Features for Brands Meta has introduced new tools and APIs to…

Source: Search Engine Land by Bluepear. Read the original article Read this PPC protection guide to learn how to build a strong brand-protection strategy in paid search – and how to stop…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Expands Offerwall Optimization to All AdSense Users Google has officially rolled out Offerwall optimization to all…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Tests Google-Style Sponsored Ads Grouping on Bing Microsoft Advertising is experimenting with a new ad grouping…

Source: Search Engine Land by Anu Adegbola. Read the original article LinkedIn’s new ad tools help B2B marketers boost brand awareness with premium placements, personalized messaging, and AI-powered creative that scales.

Source: Search Engine Land by Anu Adegbola. Read the original article YouTube’s latest Shorts updates give advertisers more interactive, creator-driven tools to boost engagement and drive holiday conversions.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of DoubleVerify Expands Attention Measurement Insights for TikTok Advertisers DoubleVerify has expanded its Authentic Attention® product…

Source: Search Engine Land by Jyll Saskin Gales. Read the original article Understand how to use Google Ads recommendations so you can spot what helps, ignore what doesn’t, and keep your account…

Source: Search Engine Land by Sophie Logan. Read the original article Get a clear breakdown of Pinterest’s ad lineup, what each format delivers, and how to align them with specific campaign goals…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Expands Shorts Ad Features for Holiday Campaigns YouTube has introduced new Shorts ad options…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests Ads Advisor AI on Contact Us Page for Google Ads Support Google is experimenting with…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Tests New Placement for Bing Ad Labels Microsoft is experimenting with the position of ad labels…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Snapchat’s 2026 Ad Business Strategy and Innovations Snapchat is prioritizing ad innovation to offset stalled…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Snapchat’s 2026 Ad Business Focus and Strategy Snapchat faces growth challenges in major markets but…

Source: Search Engine Land by Laura Schiele. Read the original article The tools driving creative, workflow automation, and search visibility in performance marketing – plus guidance for choosing the right stack.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Gemini App: No Ads Planned Despite Reports Google’s Gemini app currently contains no advertisements, and there…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of How AI Max Broadens Keyword Matching in Google Ads Campaigns AI Max in Google Ads significantly expands…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Offline Conversion Upload Bug Impacting Campaign Reporting Google Ads is experiencing a significant bug where…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New Ads Advisor and Analytics Advisor Features Referencing External Sources Google’s Ads Advisor and Analytics Advisor…