Paid Search and Advertising

As browser restrictions limit identifiers, PPC measurement relies more on redundancy, modeling, and inference than perfect tracking.

A month ago, we reported on a new help document on Google Ads for Performance Max optimization experiments: A/B testing assets beta. Well, now some are seeing this in the wild, where…

OpenAI has officially launched ads in ChatGPT yesterday. The company announced, “Today, we’re beginning to test ads in ChatGPT in the U.S. The test will be for logged-in adult users on the…

Source: Search Engine Land by Anu Adegbola. Read the original article OpenAI is testing clearly labeled ads inside ChatGPT, marking its first step toward monetizing conversational AI.

Source: Search Engine Land by Benjamin Wenner. Read the original article Most PPC accounts stall because teams focus on the wrong work. Learn how to identify the bottleneck limiting growth.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Developer Token Access Application Delays Google Ads API developer token access applications are experiencing significant…

Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article About the Role We’re looking for a data-driven Marketing Strategist to support leadership and assist with optimizing our paid and…

Source: Search Engine Land by Anu Adegbola. Read the original article Performance Max now supports built-in A/B testing for creative assets, giving advertisers a clearer way to measure and optimize what works.

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads’ new diagnostics tool helps advertisers spot data connection issues early and protect conversion tracking and campaign performance.

Source: Search Engine Land by Anu Adegbola. Read the original article Explore how to make smarter use of search terms, channel and placement reports, and device-level performance to improve campaign control.

Source: Search Engine Land by Greg Jarboe. Read the original article A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated answers.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Mixed Campaign Experiment Beta Launch The Google Ads mixed campaign experiment beta enables advertisers to…

Source: Search Engine Land by Shalom Gonzalez. Read the original article If you’re still building Google Ads around keywords, you’re behind. Here’s what that means for eligibility, structure, and PPC strategy.

Source: Search Engine Land by Anu Adegbola. Read the original article Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Introduces Multi-Party Approval for Enhanced Google Ads Security Google Ads now features Multi-party approval (MPA), requiring…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Advertising Tests New Magazine Layout for Answer Cards Microsoft Advertising is experimenting with a magazine-style ad…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Q4 2025 Earnings Report: Strong Ad Revenue and AI-Driven Growth Google’s Q4 2025 earnings highlighted a…

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads’ new multi-party approval feature adds an extra safeguard against unauthorized or malicious account changes.

Source: Search Engine Land by Sarah Stemen. Read the original article Automation performance depends on signal quality. Learn how Google Ads prioritizes signals, how pollution starts, and how to correct drift.

Source: Search Engine Land by Danny Goodwin. Read the original article Anthropic argues ads inside AI chats would erode trust, warp incentives, and clash with how people actually use assistants like Claude.

Source: Search Engine Land by Jyll Saskin Gales. Read the original article High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.

Source: Search Engine Land by Heather Brousell. Read the original article Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and faster learning.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of How to Use Reddit’s Reminder Ads for Product Launches and Events Reddit’s Reminder Ads allow…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ad Network Invalid Clicks Analysis Google Display Network experiences the highest rate of invalid clicks, with…

Source: Search Engine Land by Anu Adegbola. Read the original article Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for optimization.

Source: Search Engine Land by Anu Adegbola. Read the original article Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right content.

Source: Search Engine Land by Becky Simms. Read the original article ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok’s Latest Research on Ad Format Performance and Sales Impact TikTok’s research reveals that premium…

Source: Search Engine Land by Focus Pocus Media. Read the original article Performance rarely fails because of talent. It stalls when strategy, visibility, and accountability break down.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Shift to AI-Powered Google Ads Support Google Ads support is transitioning from traditional forms to an…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Increasing Local Pack Ads Trend Google has significantly increased the presence of ads in the local…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of OpenAI’s New ChatGPT Advertising Model Demands $200K Upfront Commitment OpenAI is introducing ads within ChatGPT…

Source: Search Engine Land by Anu Adegbola. Read the original article Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests Third-Party Endorsement Content on Search Ads Google is **experimenting** with displaying **third-party endorsements** directly on…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces One-Click Preview for Performance Max Campaigns Google Ads now offers a one-click preview feature…

Source: Search Engine Land by Anu Adegbola. Read the original article Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of LinkedIn’s Growth and Engagement Insights in Microsoft’s Latest Quarterly Update LinkedIn reached a milestone with…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Verification Page Moves to New Admin Section Google Ads has relocated its Advertiser Verification page…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads API Version 23 Release and Updates Google Ads API v23 introduces major enhancements including Performance…

Source: Search Engine Land by Anu Adegbola. Read the original article Meta’s new subscriptions and AI features could change how users create, share, and engage with content, reshaping the signals advertisers rely…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Q4 2026 Performance Highlights and Future Tech Outlook Meta reported a strong increase in…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Q2 2026 Earnings Reveal Strength Amid Slowing Ad Growth Microsoft reported Q2 2026 revenue up 17%…

Source: Google Analytics products. Read the original article TL;DR Summary of How Marketers Can Leverage Analytics and AI for Better Results This podcast episode explores the **impact of AI and analytics** in…

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Google Launches “Ads Decoded” Podcast to Enhance Your Advertising Strategy The new “Ads Decoded” podcast…

Source: Search Engine Land by Akvile DeFazio. Read the original article Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives results…

Source: Search Engine Land by Ann Robison. Read the original article The Facebook ads winning in 2026 use simple, repeatable structures that make problems, benefits and proof immediately clear.

Source: Search Engine Land by Meriem Nacer. Read the original article Search and shopping excel at closing, not creating. Learn how awareness, CRM, and upper-funnel media fuel future performance.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Performance Max Campaigns Now Support Data Exclusions The newly rolled-out data exclusions feature in Google…

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Introduces the Google Ads Experiment Center The Google Ads Experiment Center is a new centralized dashboard…