Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Advertising Audience Planner’s Latest Enhancements The Microsoft Advertising Audience Planner now offers advanced features like reach…
Paid Search and Advertising
Covers SEM, PPC strategies, and paid advertising techniques.
Google Ads Sitelinks Impact Ad Strength
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of How Sitelinks Influence Ad Strength in Performance Max Campaigns Sitelinks are now officially part of the ad…
A Look at Meta’s ‘Value Rules’ for Specific Ad Targeting Approaches
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta Ads Value Rules: Enhance Targeting and Maximize Ad Spend Efficiency Meta’s Value Rules allow…
Google Pitching Advertisers With AI Mode Ads
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s AI Mode Ads Rollout and SEO Implications Google is introducing **AI Mode ads** that integrate with…
Microsoft Advertising Updates Website Exclusions
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Advertising Enhances Website Exclusions Management Microsoft Advertising has introduced improved exclusions controls and reporting for Audience…
LinkedIn Highlights Reach and Promotional Potential for Brands [Infographic]
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of LinkedIn’s Expanding Reach and Video Engagement Opportunities LinkedIn now boasts over 1.2 billion members worldwide,…
Reddit Posts Significant Increase in Revenue in Q2
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Reddit Q2 2025 Performance Report: User Growth Plateaus Amid Rising Revenue Reddit’s daily active users…
DoubleVerify Expands Brand Suitability Measurement Across Meta Ads
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of DoubleVerify Expands Brand Suitability Controls for Meta Ads DoubleVerify has enhanced its brand suitability measurement…
TikTok Adds New Website Visitor Retargeting Options
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok’s New User Tracking Option for Advertisers TikTok is launching a new Engaged Session tracking…
Google Ads Al Max Ad Group Settings with Search Term Matching
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Beta Introduces AI Max Ad Group Settings with Search Term Matching Google Ads has launched…
Microsoft Bing / Bing Ad Advertising Revenue
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Q4 2025 Earnings Highlight Strong Growth in Search and Advertising Revenue Microsoft’s Q4 2025 financial results…
X Touts Better Looking Ad Formats, and Improved Targeting Systems
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of X’s New In-Stream Ad Policies and Features X has revamped its in-stream ads by banning…
Google Ads AI Max Search Ads Example
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New AI Max Search Ad Featuring Dynamic Sitelinks The recently spotted AI Max search ad by…
Google Ads Testing Different Colored & Shaped Asset Buttons
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Experiments with Button Colors and Shapes in Sponsored Search Listings Google is currently testing variations in…
Google Ads Testing Grouping Favicons In Sponsored Grouped Results
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New Grouped Favicons in Sponsored Search Results Google is testing a feature that groups favicons from…
Reddit Brings Automated Bidding to Brand Awareness and Reach Campaigns
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Reddit Expands Automated Bidding to Brand Awareness and Reach Ads Reddit has extended its automated…
TikTok Expands ‘Out of Phone’ Offering to More High Exposure Surfaces
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok Expands ‘Out of Phone’ Advertising to New Locations TikTok is broadening its “Out of…
YouTube Expands Access to Premium Lite, Adds New Community Post Options
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Expands Premium Lite and Adds New Features for Community Engagement YouTube is broadening the…
Meta Adds New Follow-Up Messaging Options for Brands
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s New Follow-Up Notifications for Messenger Business Messaging Meta has introduced follow-up notifications on Messenger…
Google Ads To Turn Of Personalization, Remarketing & Conversion Tracking Over Consent Mode v2
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Enforces EU User Consent Policy Impacting Advertisers **Google** is notifying some advertisers in the **EU** that…
Google Local Service Ads Charging More For Message Leads
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Lowers Transparency on Message Lead Pricing in Local Service Ads Google has updated its pricing model…
Meta’s Banning Political Ads in Europe Due to New EU Regulations
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta Bans Political and Social Issue Ads in Europe Amid New EU Regulations Meta will…
LinkedIn Shares Overview of its Latest Ad System Updates [Infographic]
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Latest LinkedIn Ad System Updates and Improvements Keeping up with LinkedIn’s latest ad system updates…
Google Ads RSAs With Click & Conversion Data
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Enhances RSA Reporting with Detailed Click and Conversion Data Google Ads now provides granular click…
Google AdSense To Remove Significant Skin Exposure Block Control Category
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Removal of the “Significant Skin Exposure” Block Control Google is removing the “Significant Skin Exposure” block…
Alphabet Google Ad Revenue Up 10.4% & Overall Revenue Up 14%
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Q2 2025 Earnings Highlight Robust Growth Fueled by AI and Ads Google’s Q2 2025 earnings show…
Google Ads Brand Inclusions & Exclusions Now In AI Max
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Integrates Brand Controls into AI Max for New Search Campaigns Google Ads is transitioning brand…
Google Search Ads For Find Related Products & Services Without Sponsored Label
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Removes Large ‘Sponsored’ Label from Find Related Products & Services Ads Google has replaced the prominent…
Google Ads Recommendation Based On Competition
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Ads Introduces Competitor-Aware Recommendations Google Ads now offers competitive insights by notifying advertisers when they lose…
X Restricts Emoji Use in Promoted Posts
Source: Social Media Today - Latest News
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of X’s New Emoji and Hashtag Restrictions in Ads X has introduced a policy limiting ads…