Source: Search Engine Land by Anu Adegbola. Read the original article Microsoft is opening more premium ad inventory to cryptocurrency advertisers while maintaining existing compliance requirements.
Paid Search and Advertising
Covers SEM, PPC strategies, and paid advertising techniques.
Microsoft Advertising To Update UTM Auto-Tagging
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Advertising’s UTM Auto-Tagging Update Effective September 2026 Microsoft Advertising will automatically update its UTM auto-tagging starting…
Your #1 competitive advantage in Google Ads: Customer Match
Source: Search Engine Land
Source: Search Engine Land by Jyll Saskin Gales. Read the original article Uploading your customer list to Google Ads can give Google’s AI a competitive advantage as privacy changes make tracking less…
Microsoft Bing Testing Larger Favicons For Top Sponsored Ads
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Bing Tests Larger Favicons for Top Sponsored Ads Microsoft Bing is experimenting with larger favicons specifically…
Google Ads Phishing Attack For Google Business Profiles Accounts
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Beware of Fake Google Ads Stealing Your Login Credentials **Fake Google Ads** targeting the search term “my…
The new PPC skill set: From keyword manager to system optimizer
Source: Search Engine Land
Source: Search Engine Land by Sarah Stemen. Read the original article AI-driven Google Ads is changing the PPC role from campaign execution to signal design, conversion architecture, and system guidance.
ChatGPT Testing Multi-Advertiser Placements & Ads Manager Updates
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of OpenAI Introduces Multi-Advertiser Placements and Updates ChatGPT Ads Manager OpenAI is testing multi-advertiser placements in ChatGPT, allowing…
Google spotlights invalid click credits with new Ads help documentation
Source: Search Engine Land
Source: Search Engine Land by Anu Adegbola. Read the original article Google’s Invalid Activity Credit Report gives advertisers a clearer view of refunded spend from invalid clicks and traffic.
Google begins testing healthcare ads in AI Mode
Source: Search Engine Land
Source: Search Engine Land by Anu Adegbola. Read the original article Google has confirmed a test of healthcare ads in AI Mode, offering an early look at how advertising may evolve within…
Google Ads updates terms of service ahead of July 2026 rollout
Source: Search Engine Land
Source: Search Engine Land by Anu Adegbola. Read the original article Google’s updated Ads terms expand its use of AI-driven automation, raising advertiser concerns about reduced control and ownership.
