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Covers SEM, PPC strategies, and paid advertising techniques.

The Google trial shows that Apple’s search deal is the most important contract in tech

Source: Search Engine Land

By: Frederick Vallaeys

02/01/24

Safari on iOS might be the most valuable real estate on the web.

Google Pixel phones are getting a bunch of funky new ringtones

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/31/24

Custom ringtones: still very much around.

Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/31/24

Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram.

Cloudflare, Google, and Amazon explain what’s behind the largest DDoS attacks ever

Source: Search Engine Land

By: Nicola Agius

01/30/24

Attackers found a way to exploit tech that helps webpages load faster.

Google takes a victory lap after Sonos decision, calls for patent reform

Source: Search Engine Land

By: Nicola Agius

01/30/24

Users will “once again be able to group our smart speakers.”

Motorola’s other Razr foldable is here for $699.99

Source: Search Engine Land

By: Nicola Agius

01/30/24

A cheaper flip phone has arrived.

The enterprise guide to elevating findability and ROI

Source: Search Engine Land

By: Amy Hebdon

01/30/24

Learn about the four phases of a findability strategy and how this approach can lead to lasting customer relationships and meaningful ROI.

Google Search Volatility Heats Up As Core Update & Spam Update Rollout

Source: Search Engine Land

By: Nicola Agius

01/30/24

We are now a few days into the two October Google Search algorithm updates, the October 2023 spam update and the October 2023 core update and the Google search results are getting…

Google Search Local Results Expandable Refinement Feature

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/30/24

Google can show local pack results in the mobile interface with these expandable refinements section. So if Google is not sure if you want one type of business category, it might show…

Google wants to be at the center of all your climate change decisions

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/30/24

Improved search results and better predictive tools.

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