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Paid Search and Advertising

Covers SEM, PPC strategies, and paid advertising techniques.

Meta’s first generative AI-powered tools for advertisers are here

Source: Search Engine Land

By: Nicola Agius

01/18/24

Three new AI features called Background Generation, Image Expansion and Text Variation are now available in alpha on Meta Ads Manager.

Top 5 ways to stay up to date on paid search trends

Source: Search Engine Land

By: Nicola Agius

01/18/24

Stay on top of crucial updates in paid search. Discover five effective ways to stay informed about the latest trends and changes.

Google Screened LSAs Now Show Unique Advertisers On Page Load

Source: Search Engine Land

By: Nicola Agius

01/18/24

Google’s Local Service Ads (LSA), Google Screened, previously would load the same advertisers as you scrolled down the search results page. Now, Google is loading unique, different advertisers when it

Bing Webmaster Tools Updated Colors To Darker Bing Blue

Source: Search Engine Land

By: Laura Schiele

01/18/24

When Microsoft Bing announced its new features a couple of weeks ago, including the updated Bing Webmaster Tools performance reports, it also went ahead and updated the colors of the top bar…

Google Discover Documentation Updated

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/18/24

Google Discover documentation was updated to include reasons why traffic from Discover can fluctuate and cannot be relied upon

LinkedIn Announces New AI Tools To Enhance Hiring & Learning

Source: Search Engine Land

By: Nicola Agius

01/17/24

LinkedIn is piloting AI-driven tools to modernize recruitment and learning experiences.

Google Sets New Rules For Bulk Email Senders

Source: Search Engine Land

By: Ann Robison

01/17/24

Google tightens rules for bulk email senders, requiring strong authentication, easy unsubscription, and lower spam rates.

Microsoft CTO Kevin Scott on Bing’s quest to beat Google and the future of AI art

Source: Search Engine Land

By: Nicola Agius

01/17/24

Microsoft CTO Kevin Scott discusses AI art, Nvidia, and competing with Google with Decoder.

5 Marketing Principles To Maximize SEO Effectiveness

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/17/24

Learn how to adapt to the evolving digital landscape and future-proof your brand’s organic success with these 5 essential building blocks.

Google Pixel Buds Pro rumor says conversation detection is coming in an update

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/16/24

Software updates could make calls sound better for everyone.

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