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Covers SEM, PPC strategies, and paid advertising techniques.

New Google Merchant Center checkout_link_template Attribute

Source: Search Engine Land

By: Nicola Agius

12/14/23

Google Merchant Center has added a new attribute named checkout_link_template. Including this new attribute lets you include a checkout URL in your product data which gives online shoppers the option

Google Bring Your Pup To Work Day

Source: Search Engine Land

By: Nicola Agius

12/14/23

Google has this event where you bring your dog to work for the day. It seems to be called the annual Bring your pup to work day. I found a photo on…

SEO Specialist ~ Visiting Angels ~ $75k ~ Hybrid (PA) or Remote (US)

Source: Search Engine Land

By: Nicola Agius

12/13/23

Visiting Angels is seeking a skilled and dedicated Search Engine Optimization (SEO) Specialist to join our growing Marketing team. This is an excellent opportunity to establish your proactive and innovative SEO ideas…

How to use fan-driven marketing to foster brand love

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

12/13/23

Why investing in brand love and emotional attachments may be the best marketing investments that your brand can possibly make.

The Importance Of Starting Your SEO Campaign With Strategy Development

Source: Search Engine Land

By: Menachem Ani

12/12/23

Doing tactics aimlessly can be a waste, even if you’ve automated them. Ensure every SEO campaign is aligned with this guide.

Advertiser Lost Thousands Of Dollars Lost During Google Ads Experimental Test

Source: Search Engine Land

By: Nicola Agius

12/11/23

A respected advertiser in the PPC community said that a Google Ads experiment that the customer did not opt in to or have the option to opt out of cost the company…

Google Ship Carrier

Source: Search Engine Land

By: Harley Helmer

12/11/23

Here is a massive heavy loader ship carrier that looks like it has the Google super G logo on it. It is not the Google logo, it is GPO Grace logo but…

#20 – Alex Mackenzie (Tapestry VC) & Ian Livingstone (Snyk) – Round Table Explaining New Technologies – Javascript Runtimes, Edge Compute, Observability, Encryption, LLMs & AI

Source: Search Engine Land

By: Laura Schiele

12/11/23

Listen now | This podcast episode is a new format where I introduce everyone to my go-to brain trust to chat new technologies with. This episode can be consumed end to end…

Director of SEO ~ Big Footprint ~ Remote (US)

Source: Search Engine Land

By: Aric Whiteley

12/08/23

Big Footprint’s Director of Search Engine Optimization (SEO) is an expert digital marketer with a specific focus on driving overall SEO performance for a wide variety of businesses. You’ll be responsible for…

YouTube’s Added a New Option to Cut Your Long Form Videos into Shorts – tl;dr Marketing

Source: Search Engine Land

By: Holly Kelly

12/08/23

YouTube will enable creators to convert segments of their existing long-form content into minute-long Shorts variations. The new ‘Edit into a Short’ option will enable you to select a section of your…

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